• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    Créer du contenu de développement durable avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Creative Design, Graphic Design, Presentations, Promotional Materials, Sustainability Reporting, Content Creation, Video Production, Social Media Marketing, Content Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Cybersecurity Best Practices

    Skills you'll gain: Cybersecurity, Threat Management, Security Controls, Threat Detection, Cyber Security Policies, Security Awareness, Computer Security Awareness Training, Cyber Risk, Cyber Security Assessment, Data Security, Network Security, Enterprise Security, Information Assurance, Incident Response, Data Integrity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Prepare for SnowPro Core Exam: Architecture & SQL

    Skills you'll gain: Performance Tuning, Data Architecture, User Accounts, Data Warehousing, SQL, Database Management, Data Modeling, Data Transformation, Data Import/Export, Data Integration, Role-Based Access Control (RBAC), Data Governance, JSON, Data Security

    3
    Rating, 3 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Secure & Scalable Cloud Infrastructure with Microsoft Azure

    Skills you'll gain: Microsoft Azure, Identity and Access Management, Cloud Infrastructure, Cloud Computing, Cloud Computing Architecture, Cloud Deployment, Virtual Machines, Kubernetes, Role-Based Access Control (RBAC), Virtual Networking, Cloud Management, Windows PowerShell, Load Balancing, Security Information and Event Management (SIEM), Command-Line Interface, Network Security, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Gerenciamento de mídias sociais

    Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Core Java for Beginners

    Skills you'll gain: JUnit, File I/O, Java Programming, Object Oriented Programming (OOP), Java, Unit Testing, Program Development, Maintainability, Software Development, Secure Coding, Software Testing, Programming Principles, Computer Programming, Test Case, Application Development, Authentications, Application Security, Application Design, Debugging, Mathematical Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    人群与网络

    Skills you'll gain: Game Theory, Social Network Analysis, Network Analysis, Graph Theory, Market Dynamics, Computational Thinking, Market Analysis, Socioeconomics, Sociology, Economics, Decision Making, Systems Thinking, Probability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Introduction to Engineering Design

    Skills you'll gain: Computer-Aided Design, Engineering Design Process, Product Engineering, Mechanical Design, Engineering, Simulation and Simulation Software, Conceptual Design, Sustainable Design, Creativity, Problem Solving, Prototyping, Innovation, Analytical Skills, Automation, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Digital Tools and Well-Being

    Skills you'll gain: digital literacy, Productivity, Personal Development, Self-Awareness, Telecommuting, Stress Management, Health And Wellness Coaching, Mental Health, Behavioral Health, Relationship Building, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    CompTIA Network+ (N10-009) Crash Course

    Skills you'll gain: Networking Hardware, Network Monitoring, OSI Models, Routing Protocols, Software-Defined Networking, Network Troubleshooting, Network Architecture, Network Protocols, Distributed Denial-Of-Service (DDoS) Attacks, Network Security, TCP/IP, Network Routing, Computer Networking, Open Shortest Path First (OSPF), Dynamic Host Configuration Protocol (DHCP), Network Administration, Network Performance Management, Local Area Networks, Hardening, Intrusion Detection and Prevention

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to marketing fundamentals

fundamentals of digital marketing
social media and digital marketing fundamentals
digital marketing fundamentals
fundamentals of marketing
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
google digital garage – fundamentals of digital marketing
1…235236237…391

In summary, here are 10 of our most popular marketing fundamentals courses

  • Créer du contenu de développement durable avec Canva: Coursera
  • Cybersecurity Best Practices: Coursera
  • Prepare for SnowPro Core Exam: Architecture & SQL: Board Infinity
  • Secure & Scalable Cloud Infrastructure with Microsoft Azure: Microsoft
  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Gerenciamento de mídias sociais: Meta
  • Core Java for Beginners: LearnKartS
  • Introduction to Business Management : Winning Externally: IIT Bombay
  • 人群与网络 : Peking University
  • Introduction to Engineering Design : Starweaver

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok