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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Claves para el éxito de la transformación digital en Pymes

    Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Organizational Development, Sales, Workforce Development, People Development, Sales Strategy, Technology Strategies, Business Strategy, Emerging Technologies, Leadership

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    No-Code Web Mastery: WordPress, Shopify, Wix & More

    Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, Web Analytics and SEO, WordPress, No-Code Development, Search Engine Optimization, Order Fulfillment, Blogs, Web Development, Content Management Systems, Web Design and Development, Shipping and Receiving, Performance Analysis, Web Frameworks, Web Development Tools

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Mortgage for Underwriters

    Skills you'll gain: Regulatory Compliance, Underwriting, Regulatory Requirements, Lending and Underwriting, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Mortgage Loans, Credit Risk, Risk Mitigation, Risk Management, Quality Control, Responsible AI, Risk Analysis, AI Integrations, Financial Analysis, Decision Making, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

  • B

    Ball State University

    Data Visualization

    Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Graphing, Data Analysis, Analysis, Color Theory

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Intermediate Data Analysis Techniques with Pandas

    Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Processing, Data Integration, Data Wrangling, Data Transformation, Data Preprocessing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    AI for Strategic Decision Intelligence

    Skills you'll gain: Decision Intelligence, Data Storytelling, Predictive Modeling, Data Visualization, Responsible AI, Predictive Analytics, Business Intelligence, Strategic Decision-Making, Data-Driven Decision-Making, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Scikit Learn (Machine Learning Library), Network Analysis, Natural Language Processing, Python Programming, Text Mining, Reinforcement Learning, Data Security, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Understanding Diversity & Inclusion

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy

    Intermediate · Course · 1 - 4 Weeks

  • S

    SAS

    Building a Large-Scale, Automated Forecasting System

    Skills you'll gain: SAS (Software), Forecasting, Time Series Analysis and Forecasting, Statistical Methods, Advanced Analytics, Predictive Modeling, Predictive Analytics, Model Training, Data Preprocessing, Feature Engineering, Automation, Anomaly Detection, Data Processing, Data Transformation, Model Evaluation, Data Manipulation

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Maximizing the Generative AI Value

    Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, AI powered creativity, AI literacy, Return On Investment, Data Ethics, Artificial Intelligence, Business Process Automation, Operational Efficiency, Automation, Innovation, AI Integrations, Performance Measurement, AI Workflows, Business Ethics, Product Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Product Improvement, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO

    Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • Claves para el éxito de la transformación digital en Pymes: Pontificia Universidad Católica de Chile
  • No-Code Web Mastery: WordPress, Shopify, Wix & More: LearnKartS
  • Mortgage for Underwriters: Coursera
  • Data Visualization: Ball State University
  • Intermediate Data Analysis Techniques with Pandas: Packt
  • AI for Strategic Decision Intelligence: Edureka
  • Understanding Diversity & Inclusion: Automatic Data Processing, Inc. (ADP)
  • Building a Large-Scale, Automated Forecasting System: SAS
  • Maximizing the Generative AI Value: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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