Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Organizational Development, Sales, Workforce Development, People Development, Sales Strategy, Technology Strategies, Business Strategy, Emerging Technologies, Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, Web Analytics and SEO, WordPress, No-Code Development, Search Engine Optimization, Order Fulfillment, Blogs, Web Development, Content Management Systems, Web Design and Development, Shipping and Receiving, Performance Analysis, Web Frameworks, Web Development Tools
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Regulatory Compliance, Underwriting, Regulatory Requirements, Lending and Underwriting, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Mortgage Loans, Credit Risk, Risk Mitigation, Risk Management, Quality Control, Responsible AI, Risk Analysis, AI Integrations, Financial Analysis, Decision Making, Predictive Analytics
Intermediate · Course · 1 - 4 Weeks

Ball State University
Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Graphing, Data Analysis, Analysis, Color Theory
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Processing, Data Integration, Data Wrangling, Data Transformation, Data Preprocessing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Decision Intelligence, Data Storytelling, Predictive Modeling, Data Visualization, Responsible AI, Predictive Analytics, Business Intelligence, Strategic Decision-Making, Data-Driven Decision-Making, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Scikit Learn (Machine Learning Library), Network Analysis, Natural Language Processing, Python Programming, Text Mining, Reinforcement Learning, Data Security, Security Awareness
Beginner · Course · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Forecasting, Time Series Analysis and Forecasting, Statistical Methods, Advanced Analytics, Predictive Modeling, Predictive Analytics, Model Training, Data Preprocessing, Feature Engineering, Automation, Anomaly Detection, Data Processing, Data Transformation, Model Evaluation, Data Manipulation
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, AI powered creativity, AI literacy, Return On Investment, Data Ethics, Artificial Intelligence, Business Process Automation, Operational Efficiency, Automation, Innovation, AI Integrations, Performance Measurement, AI Workflows, Business Ethics, Product Design
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Product Improvement, Search Engine Optimization
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding
Mixed · Course · 1 - 3 Months