Competitive strategy courses can help you learn market positioning, competitive analysis, value proposition development, and strategic planning. You can build skills in identifying industry trends, assessing competitor strengths and weaknesses, and crafting effective business strategies. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and business model canvases, that support evaluating market dynamics and shaping strategic decisions.

University of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Optimization, Marketing Strategy and Techniques, Goal Setting, Key Performance Indicators (KPIs), Search Engine Optimization, Brand Strategy, Content Scheduling, Strategic Marketing, Content Creation, Marketing Channel, Target Market, Writing and Editing, Writing, Selling Techniques, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns
Intermediate · Specialization · 3 - 6 Months

Georgia Institute of Technology
Skills you'll gain: Sales Presentation, Presentations, Oral Expression, Business Writing, Business Correspondence, Sales Presentations, Telephone Skills, Verbal Communication Skills, Interviewing Skills, Public Speaking, Professional Development, English Language, Cultural Diversity, Business Communication, Professional Networking, Cultural Sensitivity, Writing, LinkedIn, Web Content, Social Media Content
Beginner · Specialization · 3 - 6 Months

Yale University
Skills you'll gain: Negotiation, Case Studies, Conflict Management, Communication, Persuasive Communication, Influencing, Communication Strategies, Relationship Building, Game Theory, Collaboration, Strategic Decision-Making, Strategic Communication
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Digital Analysis, Competitive Analysis, Data Strategy, Organizational Development, Corporate Strategy, Business Strategy, Business Economics, Business Technologies, Emerging Technologies, Market Dynamics, Change Management, Process Development, Innovation, Market Opportunities
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, ChatGPT, Agentic systems, Agentic Workflows, Prompt Patterns, Generative AI Agents, AI Workflows, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, Artificial Intelligence, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Large Language Modeling
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Dashboard, Data Warehousing, Extract, Transform, Load, Data Storytelling, SQL, Data Visualization, Dashboard Creation, Database Design, Data Security, Data Migration, Data Governance, Data Presentation, Descriptive Statistics, Data Store, Data Management, Relational Databases, Databases, Data Architecture, Excel Formulas, Business Intelligence
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Driving engagement, Marketing Analytics, Web Analytics and SEO, Style Guides, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, AI Enablement, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, LLM Application, AI literacy, Customer experience improvement, Team Building, Responsible AI, Stakeholder Engagement, Artificial Intelligence and Machine Learning (AI/ML), Creativity
Intermediate · Specialization · 1 - 3 Months
Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, UI/UX Research, User Centered Design, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Solution Design, Persona Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping
Beginner · Course · 1 - 3 Months
Skills you'll gain: Generative AI, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Model Training, Machine Learning, Innovation, Critical Thinking
Beginner · Course · 1 - 4 Weeks