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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Minnesota

    Exploratory Analytics Project Ideation

    Skills you'll gain: Exploratory Data Analysis, Project Design, Data Mining, Ideation, Design Thinking, Data Analysis, Business Analytics, Analytics, Business Analysis, Case Studies, Anomaly Detection, Process Mapping

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Digital Marketing Channels and Ecosystems

    Skills you'll gain: Campaign Planning, Digital Marketing Campaigns, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Customer Engagement, Digital Analysis, Journey Mapping, Digital Media Strategy, Digital Brand Strategy, Marketing Strategies, Driving engagement, Integrated Marketing Communications, Marketing Planning, Social Media Campaigns, Marketing Strategy and Techniques, Target Audience, Business Strategy, Strategic Planning, Business Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Claude AI for Marketing

    Skills you'll gain: Anthropic Claude, Copywriting, Email Automation, Responsible AI, Brand Marketing, Marketing, Content Development and Management, Personalized Campaigns, Marketing Automation, Email Marketing, Marketing Strategies, Data Ethics, Social Media Marketing, Digital Marketing, AI Orchestration, Generative AI, Search Engine Marketing, Artificial Intelligence, Web Analytics and SEO, Business

    4.3 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (8) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Structure Lifecycle Marketing

    Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, HubSpot CRM, Marketing Operations, Customer Relationship Management (CRM) Software, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Customer Retention, Customer Acquisition Management, Customer Analysis, Cross-Channel Marketing, Marketing, Customer Insights, Customer Communications Management, Target Audience, Communication Planning, Customer Engagement, Workflow Management, B2B Sales

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Google Analytics Quick Start

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Digital Analysis, Customer Analysis, Business Reporting, Customer Insights, Target Audience, Performance Reporting, Marketing Channel, Business Metrics, Advertising Campaigns, Customer Acquisition Management, Event Monitoring, Data Capture, Customer Engagement, Customer Retention, Demography

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    Google Data Analytics (DE)

    Skills you'll gain: Data Cleansing, Stakeholder Management, Rmarkdown, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Stakeholder Engagement, Ggplot2, Stakeholder Communications, Data Ethics, R (Software), Dashboard Creation, Analytical Skills, Data Integrity, Dashboard, Case Studies, Data-Driven Decision-Making, Google Sheets, Data Analysis

    4.5 stars, 36 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.5 (36) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Data Analytics with Teradata

    Skills you'll gain: Teradata SQL, Exploratory Data Analysis, SQL, Data Modeling, Database Design, Database Administration, Database Systems, Database Architecture and Administration, Database Management, Database Management Systems, Data Store, JSON, Data Integration, Relational Databases, Data Architecture, Advanced Analytics, Analytics, Data Analysis, Business Intelligence, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Data Analytics

    Skills you'll gain: Feature Engineering, Data Ethics, Exploratory Data Analysis, Analytics, Data Analysis, Machine Learning Algorithms, Data Preprocessing, Unsupervised Learning, Data Cleansing, Data Science, NumPy, Data Manipulation, Data Transformation, Data Structures, Pandas (Python Package), Dimensionality Reduction, Classification Algorithms, Python Programming, Regression Analysis, Data Visualization

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Digital Marketing, SEO & Copywriting

    Skills you'll gain: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Presentations, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Marketing Strategies, Search Engine Optimization, Web Content, Social Media Strategy, Digital Marketing Campaigns, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools

    5 stars, 34 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (34) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Facebook Analytics: Optimize Performance

    Skills you'll gain: Social Media Analytics, Facebook, Data-Driven Marketing, Content Performance Analysis, Digital Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Content Optimization, Social Media Management, Social Media Strategy, Driving engagement, Trend Analysis, Content Strategy, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality and Food Services, Hospitality, Brand Management, B2B Sales, Customer Service, Branding, Innovation, Guest Relations, Customer experience strategy (CX), Marketing Management, Promotional Strategies, Customer Relationship Management, Diversity Marketing, Growth Strategies, Digital Marketing

    4.7 stars, 2.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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