Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Social Media Strategy, Social Media Marketing, Marketing, Video Production, Marketing Strategies, Content Creation, Paid media, Content Strategy, Advertising Campaigns, Brand Marketing, Live Streaming
Mixed · Course · 3 - 6 Months

University of California San Diego
Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Classification Algorithms, Applied Machine Learning, Data Visualization, Design Thinking, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Data Validation, Machine Learning, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Data-Driven Decision-Making, Web Analytics, Performance Analysis, Operational Efficiency, Performance Measurement, Business Analytics, Business Intelligence, Analytics, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: System Monitoring, Microsoft Azure, Query Languages, Application Performance Management, Cloud Management, Continuous Monitoring, Real Time Data, Interactive Data Visualization, Virtual Machines, Scalability, Resource Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis
Beginner · Course · 1 - 4 Weeks
University of Washington
Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Data Analysis, R Programming, Statistical Methods, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Classification Algorithms, Probability & Statistics, Big Data
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Google Sheets, Business Analytics, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Collection, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Web Analytics, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Data Wrangling, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science
Beginner · Specialization · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Value Propositions, Sales Strategy, Sales, Marketing Strategies, Storytelling, User Research, Presentations, Social Media Marketing, Customer Insights, Strategic Marketing, Goal Setting, Fundraising and Crowdsourcing, Brand Strategy, Entrepreneurial Finance, Key Performance Indicators (KPIs), Strategic Partnership, Business Priorities, Professional Networking
Beginner · Course · 1 - 3 Months