Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Looker (Software), Data Visualization Software, Performance Metric, Marketing Analytics, Interactive Data Visualization, Data Storytelling, Data-Driven Marketing, Business Reporting, Data Presentation, Trend Analysis, Dashboard Creation, Grafana, Data Literacy, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Marketing Management, Campaign Planning, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Customer experience improvement, Brand Loyalty
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, AI powered creativity, Trend Analysis, Social Media Analytics, Social Media, Canva (Software), Social Media Management, Content Performance Analysis, Instagram, Social Media Content, Content Creation, Driving engagement, ChatGPT, Marketing Automation, Automation, Creativity, Analytics
★ 4.9 (9) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Promotional Strategies, Marketing Strategies, Strategic Communication, Communication Strategies, Business Strategy
★ 4.8 (14) · Beginner · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: Frontend Integration, Full-Stack Web Development, Email Automation, Front-End Web Development, HTML and CSS, User Interface (UI), Web Design, Code Reusability, Server Side, Java Programming, MySQL, Program Development, Hypertext Markup Language (HTML), Software Architecture, Web Applications, Data Access, Back-End Web Development, Development Testing, Cascading Style Sheets (CSS)
★ 4.3 (20) · Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Digital Marketing, Marketing Strategies, Applied Machine Learning, Big Data, Customer Insights, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Growth Strategies, Process Improvement, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Digital Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Performance Metric, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Analytics, Marketing, Meta Ads Manager, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing, Social Media Marketing
★ 4.5 (10) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Performance Improvement, Product Marketing, Market Analysis, Product Strategy, Case Studies, Campaign Planning, Branding, Competitive Analysis, Brand Strategy, Market Opportunities, Consumer Behaviour, Logistics
★ 5 (12) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Tableau Software, IBM Cognos Analytics, Grafana, Splunk, Data Import/Export
Beginner · Course · 1 - 4 Weeks