Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Digital Marketing, Social Media Strategy, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Marketing Operations, Sales Management, Marketing Effectiveness, Sales Development, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Sales, B2B Sales, Sales Strategy, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Promotions and Campaigns, Key Performance Indicators (KPIs), Business Management, Financial Forecasting
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Marketing Psychology, Strategic Marketing, Cultural Sensitivity, Brand Management, Target Audience, Digital Brand Strategy, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Planning, Marketing Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Photo Editing, Marketing, Photo/Video Production and Technology, Graphics Software, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Computer Graphic Techniques, Entrepreneurship, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Graphic and Visual Design Software, Social Media, Content Creation, Graphic Design, Graphic and Visual Design, Brand Marketing, Color Matching, Brand Awareness, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Model Training, Python Programming
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Search Engine Optimization, Digital Advertising, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Microsoft Outlook, Email Marketing, Email Automation, Campaign Management, Campaign Planning, Compliance Auditing, Customer Relationship Management (CRM) Software, Process Optimization, Process Improvement, Google Workspace, Marketing Planning, Data Mapping, Branding, Marketing Automation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Email Marketing, Email Automation, Lead Generation, Marketing Automation, A/B Testing, Content Performance Analysis, Campaign Management, Content Optimization, Performance Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Personalized Campaigns, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)
Beginner · Course · 1 - 4 Weeks