Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
Johns Hopkins University
Skills you'll gain: Health Policy, Health Equity, Health Disparities, Epidemiology, Data Quality, Public Health, Health Assessment, Social Determinants Of Health, Data-Driven Decision-Making, Data Analysis, Data Collection, Data Presentation, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Performance marketing, Marketing Analytics, Pay Per Click Advertising, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Automation, Application Programming Interface (API), Scripting, Python Programming, Web Scraping, Data Import/Export, Data Manipulation
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Import/Export, Data Modeling, Database Management, Google Cloud Platform, SQL, Data Manipulation, Data Analysis, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, General Sales Practices, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Clemson University
Skills you'll gain: Dimensionality Reduction, Model Evaluation, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Anomaly Detection, Data Preprocessing, Statistical Methods, Data Analysis, Data Visualization Software, Pandas (Python Package), Exploratory Data Analysis, Machine Learning
Build toward a degree
Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Driving engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Threat Management, Microsoft Azure, Cloud Security, Key Management, Data Security, Security Information and Event Management (SIEM), Data Structures, Role-Based Access Control (RBAC), Continuous Monitoring, Query Languages
Intermediate · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Digital pedagogy, Blended Learning, Education Software and Technology, Student Engagement, Learning Management Systems, Digital Transformation, Curriculum Development, Teaching, digital literacy, Content Management Systems, Web Design and Development, Content Management, Live Streaming, Innovation, Planning, Research, Auditing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Load Balancing, Google Cloud Platform, Infrastructure As A Service (IaaS), Firewall, Cloud Infrastructure, Performance Testing, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Network Security, Back-End Web Development, Front-End Web Development
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: NoSQL, Database Systems, Databases, Data Infrastructure, Data Storage Technologies, Scalability, Artificial Intelligence and Machine Learning (AI/ML), Algorithms
Intermediate · Course · 1 - 3 Months