Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.
Michigan State University
Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Image Quality, Photo/Video Production and Technology, Post-Production, File Management, Visual Storytelling, Editing
★ 4.7 (1.3K) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Target Audience, Performance Measurement, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing
★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Operational Analysis, Operational Performance Management, Performance Measurement, Performance Analysis, Performance Metric, Performance Improvement, Operating Cost, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Profit and Loss (P&L) Management, Corrective and Preventive Action (CAPA), Operations Management, Plot (Graphics), Waterfall Methodology
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads
★ 4.4 (7) · Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, People Analytics, Data Literacy, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Health Technology, Contract Management, Operations Management
★ 4.8 (36) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Data Modeling, Data Governance, Data Warehousing, Data Analysis, Analytics, Extract, Transform, Load, Data Integration, Data Import/Export, Real Time Data, Data Transformation, Data Management, Data Architecture, Data Pipelines, Performance Tuning
★ 3.1 (17) · Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Classification Algorithms, Business Analytics, Data Preprocessing, Analytics, Regression Analysis, Machine Learning Algorithms, Applied Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Machine Learning Methods, Data Processing, Predictive Modeling, Machine Learning, Python Programming, Decision Tree Learning
★ 4.6 (42) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Infographics, Data Presentation, Interactive Data Visualization, Data Visualization, Generative AI, AI Enablement, Analytics, Artificial Intelligence, Data Visualization Software, Data Analysis, Business Reporting, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Web Scraping, Data Presentation, Data-Driven Decision-Making, SQL, Database Systems, Pandas (Python Package), NumPy, Data Analysis, Databases, Data Manipulation, Database Management, Query Languages, Python Programming, Data Processing, Data Wrangling, Programming Principles, Data Collection
★ 4.2 (9) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Data Manipulation, Statistical Analysis, R (Software), Analytical Skills, Ggplot2, Data Storytelling, R Programming, Statistical Methods, Data Wrangling, Data Transformation, Quantitative Research, Data Visualization Software, Data Science, Applied Machine Learning, Data Preprocessing, Probability & Statistics, Scatter Plots, Business Analytics, Data Analysis
Beginner · Specialization · 3 - 6 Months

Kennesaw State University
Skills you'll gain: Digital Transformation, Business Transformation, Business Economics, Technology Strategies, Market Share, Business Strategy, Strategic Thinking, Market Dynamics, Growth Strategies, Economics, Competitive Analysis, Innovation, Scalability
Mixed · Course · 1 - 4 Weeks