Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Drug Development, Clinical Trials, Clinical Research, Clinical Research Coordination, Informed Consent, Good Clinical Practices (GCP), Clinical Research Ethics, Pharmacology, Clinical Data Management, Pre-Clinical Development, Pharmaceuticals, Biostatistics, Clinical Monitoring, Institutional Review Board (IRB), Patient Safety, Research, Clinical Documentation, Communication, Technical Writing, Marketing
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Report Writing, Business Research, Sampling (Statistics), Research Reports, Quantitative Research, Data Processing, Market Analysis, Research Methodologies, Marketing, Data Presentation, Data Analysis, Data Collection, Presentations, Research Design, Data Transformation, Sample Size Determination, Business Analysis, Statistical Analysis
Mixed · Course · 1 - 3 Months

Erasmus University Rotterdam
Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Statistical Methods, Data Analysis, Economics, Trend Analysis, Analytics, Statistical Analysis, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability & Statistics, Estimation, Model Evaluation, Statistical Hypothesis Testing, Probability, Linear Algebra
Mixed · Course · 1 - 3 Months

Sage Publications
Skills you'll gain: Statistical Analysis, People Analytics, Marketing Analytics, Data Ethics, Business Analytics, Data Analysis, Statistical Methods, Analytical Skills, Data Storytelling, Analysis, General Data Protection Regulation (GDPR), Statistics, Operational Analysis, Data Literacy, Data-Driven Decision-Making, Financial Analysis, Business Strategy, Data Management, Organizational Strategy, Data Collection
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Budgets, Data-Driven Marketing, Demand Planning, Campaign Planning, Performance marketing, Budget Management, Promotions and Campaigns, Trend Analysis, Spreadsheet Software, Budgeting, Excel Formulas, Predictive Modeling, Predictive Analytics, Performance Analysis, Promotional Strategies, Anomaly Detection, Statistical Methods, Data Analysis, Regression Analysis, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Conversion Funnel Analysis, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Digital Marketing Campaigns, Marketing Operations, Advertising Campaigns, Marketing Planning, Personalized Campaigns, Social Media Campaigns, Go To Market Strategy, Cross-Channel Marketing, Content Performance Analysis, Paid media, Plan Execution, Pay Per Click Advertising, Performance Analysis, Integrated Marketing Communications, LinkedIn
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Marketing Collateral, Prompt Engineering Tools, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Visual Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content
Beginner · Professional Certificate · 3 - 6 Months

Erasmus University Rotterdam
Skills you'll gain: Innovation, Creativity, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Process Management, Organizational Strategy, Team Management, Organizational Structure, Project Implementation, Business Modeling, Business Strategy, Leadership, Lean Methodologies
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Content Scheduling, Social Media Content, AI powered creativity, Anthropic Claude, Content Creation, Social Media, Generative AI, Content Development and Management, Social Media Management, Prompt Engineering, Brand Strategy, Instagram, TikTok, Content Strategy, Artificial Intelligence, Writing and Editing, Target Audience, LinkedIn, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Customer Retention, Customer Analysis, Brand Loyalty, Conversion Funnel Analysis, Customer Insights, Web Analytics, Google Analytics, Customer Success Management, Customer Engagement, Customer Acquisition Management, Trend Analysis, Marketing Effectiveness, Customer experience improvement, Business Metrics, Analysis, Performance Metric, Target Audience
Beginner · Course · 1 - 4 Weeks