• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics

    4.7 stars, 2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2K) · Beginner · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategies

    4.8 stars, 572 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (572) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Alex Genadinik

    AI MBA With 17 Projects: Images, Video, Vibe Coding, Agents

    Skills you'll gain: Vibe coding, Prompt Engineering, AI powered creativity, Debugging, LLM Application, AI Personalization, Generative AI Agents, AI Product Strategy, Search Engine Optimization, Email Automation, AI literacy, Agentic Workflows, Large Language Modeling, Marketing Planning, AI Workflows, Artificial Intelligence, Generative AI, Photo/Video Production and Technology, Video Production, Presentations

    4.9 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (8) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    4.5 stars, 754 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (754) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    The Complete OpenAI Ecosystem - Tools, Use Cases & Workflows

    Skills you'll gain: AI Workflows, ChatGPT, Agentic Workflows, OpenAI, OpenAI API, Generative AI Agents, AI powered creativity, Agentic systems, Content Creation, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Content Development and Management, Multimodal Prompts, Artificial Intelligence, Prompt Engineering, Generative AI, AI literacy, LLM Application, Social Media Content, Social Media Campaigns

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Attacks, Cyber Governance, Network Infrastructure, Diplomacy, General Networking, Conflict Management, Law, Regulation, and Compliance, Security Management, Human Factors (Security), Political Sciences, Media and Communications, Social Studies, Psychology

    4.5 stars, 1.6K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (1.6K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Statements, Financial Management, Financial Acumen, Management Accounting, Finance, Business Metrics, Accounts Payable and Receivable, Business Analysis

    4.8 stars, 1.1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (1.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Relationship Building, Brand Loyalty, Customer Analysis, Customer Retention, Relationship Management, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Target Audience, Data-Driven Marketing, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6 stars, 289 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (289) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    AI for Content Creation

    Skills you'll gain: Prompt Engineering, Presentations, AI powered creativity, Marketing Automation, Generative AI, Content Creation, Generative AI Agents, Marketing Design, Brand Management, Brand Strategy, Multimedia, Strategic Marketing, Data Visualization, Brand Awareness, Visual Design, Interactive Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Persona Development, Responsible AI

    4.5 stars, 33 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (33) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    4.7 stars, 201 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (201) · Beginner · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design

    4.7 stars, 282 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    4.8 stars, 319 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (319) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…646566…294

In summary, here are 10 of our most popular marketing courses

  • AI For Business: University of Pennsylvania
  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • AI MBA With 17 Projects: Images, Video, Vibe Coding, Agents: Alex Genadinik
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • The Complete OpenAI Ecosystem - Tools, Use Cases & Workflows: Packt
  • International Cyber Conflicts: The State University of New York
  • Finance for Managers: IESE Business School
  • Customer Relationship Management: STARWEAVER
  • AI for Content Creation: SkillsBooster Academy
  • The Neuromarketing Toolbox: Copenhagen Business School

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok