Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Glasgow
Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management
★ 4.6 (253) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media Analytics, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Content Management Systems, Marketing
★ 4.6 (281) · Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Target Audience, Communication, Constructive Feedback
★ 4.3 (457) · Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital
★ 4.7 (160) · Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Customer Analysis, Organizational Strategy, Strategic Marketing, Growth Strategies, Corporate Strategy, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, New Business Development, Organizational Effectiveness, Analysis, Innovation
★ 4.8 (328) · Beginner · Course · 1 - 3 Months

ESCP Business School
Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments
★ 4.4 (139) · Beginner · Course · 1 - 3 Months

Aptly
Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Design, Graphics Software, Graphic Design, Graphic and Visual Design Software, Creative Design, Visual Storytelling, Creativity
★ 4.5 (69) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Content Creation, Style Guides, User Accounts, Digital Marketing
★ 4.5 (44) · Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Marketing Planning, Marketing Strategies, Design Thinking, AI Product Strategy, Strategic Marketing, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Data-Driven Marketing, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Organizational Change, Competitive Intelligence, Responsible AI, Generative AI, General Data Protection Regulation (GDPR), Law, Regulation, and Compliance
★ 4.3 (35) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Digital Marketing Campaigns
★ 4.6 (68) · Beginner · Guided Project · Less Than 2 Hours

University of Manchester
Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Systems, Business Ethics, Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Empowerment, Environmental Management Systems, Systems Thinking, Business Management, Culture Transformation, Stakeholder Management, Business Leadership
★ 4.8 (694) · Mixed · Course · 1 - 3 Months