Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Pennsylvania
Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics
★ 4.7 (2K) · Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategies
★ 4.8 (572) · Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Vibe coding, Prompt Engineering, AI powered creativity, Debugging, LLM Application, AI Personalization, Generative AI Agents, AI Product Strategy, Search Engine Optimization, Email Automation, AI literacy, Agentic Workflows, Large Language Modeling, Marketing Planning, AI Workflows, Artificial Intelligence, Generative AI, Photo/Video Production and Technology, Video Production, Presentations
★ 4.9 (8) · Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales
★ 4.5 (754) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, ChatGPT, Agentic Workflows, OpenAI, OpenAI API, Generative AI Agents, AI powered creativity, Agentic systems, Content Creation, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Content Development and Management, Multimodal Prompts, Artificial Intelligence, Prompt Engineering, Generative AI, AI literacy, LLM Application, Social Media Content, Social Media Campaigns
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Attacks, Cyber Governance, Network Infrastructure, Diplomacy, General Networking, Conflict Management, Law, Regulation, and Compliance, Security Management, Human Factors (Security), Political Sciences, Media and Communications, Social Studies, Psychology
★ 4.5 (1.6K) · Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Financial Statements, Financial Management, Financial Acumen, Management Accounting, Finance, Business Metrics, Accounts Payable and Receivable, Business Analysis
★ 4.8 (1.1K) · Mixed · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Relationship Building, Brand Loyalty, Customer Analysis, Customer Retention, Relationship Management, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Target Audience, Data-Driven Marketing, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making
★ 4.6 (289) · Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Presentations, AI powered creativity, Marketing Automation, Generative AI, Content Creation, Generative AI Agents, Marketing Design, Brand Management, Brand Strategy, Multimedia, Strategic Marketing, Data Visualization, Brand Awareness, Visual Design, Interactive Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Persona Development, Responsible AI
★ 4.5 (33) · Beginner · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology
★ 4.7 (201) · Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design
★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising
★ 4.8 (319) · Beginner · Course · 1 - 4 Weeks