Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Research, Data Analysis, Data Visualization Software, Market Analysis, Business Research
Beginner · Specialization · 3 - 6 Months

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Data Quality, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment
Beginner · Course · 1 - 4 Weeks

Digital Marketing Institute
Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Data Ethics, AI Personalization, Social Media Campaigns, Business-To-Consumer, Digital Marketing, Marketing Strategies
Intermediate · Specialization · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Strategic Marketing, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review, Target Audience
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Return On Investment, Google Ads, Marketing Strategies, MarTech, Content Management Systems, WordPress, Facebook, Software Installation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

S.P. Jain Institute of Management and Research
Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Go To Market Strategy, Branding, Marketing, Marketing Analytics, Brand Strategy, Brand Management, Customer Insights, Customer experience strategy (CX), Target Market, Marketing Communications, Marketing Channel, Consumer Behaviour, Integrated Marketing Communications
Mixed · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months