Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Washington
Skills you'll gain: Regression Analysis, Applied Machine Learning, Feature Engineering, Machine Learning, Image Analysis, Unsupervised Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Bayesian Statistics, Statistical Modeling, Artificial Intelligence, Deep Learning, Data Mining, Computer Vision, Statistical Machine Learning, Predictive Analytics, Text Mining, Machine Learning Algorithms, Big Data
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Productivity Software, Marketing Automation, Workflow Management, Content Creation, Automation, Social Media Content, Data Analysis, Data Transformation, Artificial Intelligence, Document Management, Complex Problem Solving
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Database Design, Data Warehousing, Business Intelligence, Relational Databases, Data Visualization, Decision Support Systems, Data Modeling, Business Process Management, Database Management Systems, Databases, Dashboard, SQL, Star Schema, Data Governance, Oracle Databases, Data Integration, Operational Performance Management, Business Analytics, Data Visualization Software, Extract, Transform, Load
Advanced · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Productivity, OpenAI, Data Migration, Generative AI, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Interactive Data Visualization, Database Architecture and Administration, Data Analysis, Automation
Intermediate · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Content Management Systems, Web Analytics and SEO, Web Design, Web Design and Development, Content Management, Web Analytics, Supplier Management, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Retail Management, Order Management, Promotional Strategies, Blogs, Web Development, Marketing Strategies, Shipping and Receiving, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Data Structures, Data Analysis, Python Programming, Data Manipulation, Software Installation, File Management, Development Environment, Debugging
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Organizational Strategy, Marketing, Governance, Stakeholder Analysis, Corporate Strategy, Financial Analysis, Marketing Planning, Financial Statements, Operations Management, Working Capital, Organizational Structure, Financial Data, Business Strategies, Market Analysis, Quality Management, Business Strategy
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Content Creation, Consumer Behaviour, Email Marketing
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Presentation, Scalability, Data Processing, Statistical Analysis, NoSQL, Database Management Systems, MongoDB
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI
Beginner · Professional Certificate · 3 - 6 Months