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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Email Campaign Fundamentals

    Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics

    Beginner · Course · 3 - 6 Months

  • I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, UI/UX Research, Responsible AI, Persona (User Experience), AI literacy, User Interface and User Experience (UI/UX) Design, Experience Design, Miro AI, Design Software, AI Workflows, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, Wireframing

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Digital Brand Builders: From Strategy to Social Influence

    Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics

    Beginner · Course · 1 - 3 Months

  • I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Cash Management, Leadership, Finance

    ★ 4.8 (5.6K) · Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Generative AI for Data Scientists

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Exploratory Data Analysis, Generative Adversarial Networks (GANs), Data Ethics, Feature Engineering, AI literacy, Predictive Modeling, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Data Synthesis, Data Analysis, Data Visualization Software, Augmented and Virtual Reality (AR/VR), Autoencoders, Machine Learning

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Campaign Management & Brand Alignment

    Skills you'll gain: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Campaign Planning, Workflow Management, Email Automation, Performance Reporting, Report Writing, Digital Marketing Campaigns, Brand Strategy, Social Media Campaigns, Marketing Planning, Brand Management, Communication Planning, Performance Analysis, Marketing Automation, Coordinating, Marketing Communications, Marketing Analytics

    Beginner · Course · 3 - 6 Months

  • V

    Vanderbilt University

    Generative AI Data Analyst

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, Prompt Patterns, ChatGPT, Storytelling, Microsoft Excel, LLM Application, Multimodal Prompts, AI Enablement, Data Analysis, SQL, AI powered creativity, Generative AI, AI literacy, Artificial Intelligence, Data Compilation, Data Cleansing, Databases, Data Visualization

    ★ 4.8 (8.6K) · Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Business Metrics for Data-Driven Companies

    Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Process Improvement, Business Intelligence, Digital Analysis, Data Analysis Software, Business Process, Tableau Software, Business Analysis, Performance Measurement, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Performance Metric, Data-Driven Decision-Making, Data Strategy, Digital Transformation, Decision Making

    ★ 4.6 (8.5K) · Mixed · Course · 1 - 3 Months

  • G

    Google

    Foundations of Data Science

    Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Data Science, Advanced Analytics, Analytical Skills, Business Solutions, Technical Communication, Process Design, Project Management, Communication, Stakeholder Communications, Machine Learning

    ★ 4.7 (3.9K) · Advanced · Course · 1 - 3 Months

  • I

    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, AI Enablement, AI Integrations, Business Analytics, AI literacy, Data Storytelling, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Augmented and Virtual Reality (AR/VR)

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

  • I

    IBM

    Generative AI for Data Engineers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Responsible AI, AI literacy, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Data Analysis

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Marketing Collateral

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

1…868788…492

In summary, here are 10 of our most popular marketing analytics courses

  • Email Campaign Fundamentals: Coursera
  • Generative AI for UI UX Design: IBM
  • Digital Brand Builders: From Strategy to Social Influence: Universitat Autònoma de Barcelona
  • Foundations of Management: IESE Business School
  • Generative AI for Data Scientists: IBM
  • Campaign Management & Brand Alignment: Coursera
  • Generative AI Data Analyst: Vanderbilt University
  • Business Metrics for Data-Driven Companies: Duke University
  • Foundations of Data Science: Google
  • Generative AI for Business Analysts: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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