• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management Strategies: Apply & Analyze

    Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Strategic Planning, Market Intelligence, Business, Business Management, Organizational Strategy, Business Analysis, Analysis, Geographic Information Systems

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnQuest

    Mastering Digital Prospecting Foundations

    Skills you'll gain: Sales Prospecting, Lead Generation, Cross-Channel Marketing, Sales Development, Global Marketing, Communication Strategies, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, AI Personalization, Personalized Service, Customer Relationship Management (CRM) Software, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop Projects: Apply MapReduce, Pig & Hive

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Data Analysis, Data Processing, Query Languages, Unstructured Data, Data Transformation, Scripting

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Take Your Profile to the Next Level with Adobe Express

    Skills you'll gain: Social Media Marketing, Brand Management, AI Personalization, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop Projects: Analyze & Optimize Big Data

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Extract, Transform, Load, Data Warehousing, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Canva pour les débutants

    Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Asset Management, Financial Market, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Presentation Generation: Comprehensive Guide

    Skills you'll gain: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…868788…387

In summary, here are 10 of our most popular marketing analytics courses

  • High-Impact Business Writing: University of California, Irvine
  • Retail Management Strategies: Apply & Analyze: EDUCBA
  • Mastering Digital Prospecting Foundations: LearnQuest
  • Channel Management and Retailing : IE Business School
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Hadoop Projects: Apply MapReduce, Pig & Hive: EDUCBA
  • Take Your Profile to the Next Level with Adobe Express: Adobe
  • Hadoop Projects: Analyze & Optimize Big Data: EDUCBA
  • Canva pour les débutants: Coursera
  • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok