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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    E

    EDUCBA

    Predictive Modeling with Python: Apply & Evaluate

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Risk Modeling, Statistical Modeling, Feature Engineering, Regression Analysis, Correlation Analysis, Data Processing, Supervised Learning, Scikit Learn (Machine Learning Library), Machine Learning Methods, Data Cleansing, Data Transformation, Statistical Analysis, Pandas (Python Package), NumPy

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
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    276 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Decision Tree Learning, Computer Vision, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms, Performance Metric

    4.7
    Rating, 4.7 out of 5 stars
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    690 reviews

    Intermediate · Course · 1 - 3 Months

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    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Google Ads, Marketing, Paid media, Digital Marketing, Data Ethics, Business Metrics, Augmented Reality, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
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    454 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of Illinois Urbana-Champaign

    Mercadotecnia en un mundo digital

    Skills you'll gain: MarTech, Marketing, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Amsterdam

    Methods and Statistics in Social Sciences

    Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Analysis, Statistical Hypothesis Testing, Research, Research Design, Sampling (Statistics), Research Reports, Science and Research, Interviewing Skills, Data Analysis, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Statistics, Regression Analysis, Statistical Inference, R Programming

    4.6
    Rating, 4.6 out of 5 stars
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    7.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Dashboard, Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Visualization, IBM Cognos Analytics, Data Manipulation, Data Collection, Data Analysis, Looker (Software), Web Scraping, Data Transformation, Box Plots, Pandas (Python Package), Scatter Plots, Histogram

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Advanced · Course · 1 - 3 Months

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    EDUCBA

    AI Driven Machine Learning with Python

    Skills you'll gain: Regression Analysis, Matplotlib, Feature Engineering, Time Series Analysis and Forecasting, Jupyter, Image Analysis, Scikit Learn (Machine Learning Library), Applied Machine Learning, Tensorflow, Data Visualization, Machine Learning Algorithms, Amazon Web Services, Python Programming, Cloud Applications, Data Transformation, Predictive Modeling, Data Processing, Health Informatics, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.3
    Rating, 4.3 out of 5 stars
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    215 reviews

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Drive Engagement & Close Complex Deals

    Skills you'll gain: Persuasive Communication, Enterprise Sales, Stakeholder Communications, Global Marketing, Value Propositions, Milestones (Project Management)

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Real Madrid Graduate School Universidad Europea

    Máximo rendimiento y tecnología en el deporte

    Skills you'll gain: Data Literacy, Technical Communication, Probability & Statistics, Journalism, Web Scraping, Analysis, Data Import/Export, JSON, Forecasting, Performance Measurement, Image Analysis, Advanced Analytics, Analytical Skills, Data-Driven Decision-Making, Descriptive Statistics, Reinforcement Learning, Data Sharing, Descriptive Analytics, Statistical Inference, Unsupervised Learning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    R Programming

    Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Program Development, Programming Principles, Data Structures, Performance Tuning, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
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    22K reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Predictive Modeling with Python: Apply & Evaluate: EDUCBA
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • Machine Learning Foundations for Product Managers: Duke University
  • Introduction to Digital Advertising: University of Colorado Boulder
  • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign
  • Methods and Statistics in Social Sciences: University of Amsterdam
  • IBM Data Analyst Capstone Project: IBM
  • AI Driven Machine Learning with Python: EDUCBA
  • Salesforce Basics: University of California, Irvine
  • Drive Engagement & Close Complex Deals: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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