Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Content Creation, Marketing Analytics
Intermediate · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Decision Making, Critical Thinking, Critical Thinking and Problem Solving, Analytical Skills, Data-Driven Decision-Making, Behavioral Economics, Case Studies, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms
Beginner · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Predictive Modeling, Python Programming, Machine Learning Algorithms, Data Science, Machine Learning, Project Management
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Data Manipulation, Analytics, Sample Size Determination, SQL, Spreadsheet Software
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Analytics, Data Analysis, Data Storytelling, Data Presentation, AI literacy, Generative Model Architectures, Dashboard Creation, Interactive Data Visualization, Responsible AI, Data Synthesis, Data Literacy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Augmented and Virtual Reality (AR/VR), Model Evaluation
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Content Accessibility Guidelines, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Social Media Marketing, Social Media Strategy, Paid media, Social Media Management, Social Media Content, Social Media Campaigns, Content Creation, Drive Engagement, Digital Media Strategy, Content Performance Analysis, Content Scheduling, Driving engagement, Digital Advertising, Advertising Campaigns, Customer Engagement, Brand Awareness, Advertising, Brand Management, Marketing Analytics, Branding
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Analysis, Data Literacy, Data Analysis, Constructive Feedback, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data Presentation, Presentations
Mixed · Course · 1 - 3 Months
Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Driving engagement, Marketing Analytics, Web Analytics and SEO, Style Guides, Marketing
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Critical Thinking and Problem Solving, Data Analysis Expressions (DAX), Human Centered Design, SQL, Machine Learning, Problem Solving, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Extract, Transform, Load, Web Scraping, Database Design, SQL, IBM DB2, Database Management, Data Store, Data Architecture, Relational Databases, Database Systems, Apache Hadoop, Databases, Big Data, Unit Testing, Database Development, Data Storage, Operational Databases, Data Import/Export, Python Programming, NumPy
Beginner · Specialization · 3 - 6 Months