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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, ChatGPT, AI Enablement, Presentations, Generative AI, AI Personalization, AI Workflows, Multimedia, OpenAI, Artificial Intelligence, Productivity Software, Content Creation, Brainstorming, Proofreading

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
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    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    346 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Coursera

    Using Basic Formulas and Functions in Microsoft Excel

    Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft Office, Microsoft 365, Data Analysis, Business Mathematics

    4.6
    Rating, 4.6 out of 5 stars
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    2.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engr

    Skills you'll gain: Real Time Data, Data Lakes, Model Deployment, Google Cloud Platform, Feature Engineering, PySpark, Data Pipelines, Cloud Storage, Data Import/Export, Dataflow, Big Data, Apache Spark, Apache Hadoop, Dashboard, Data Architecture, Data Governance, Apache Kafka, Data Infrastructure, Tensorflow, Data Warehousing

    4.6
    Rating, 4.6 out of 5 stars
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    4.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
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    11K reviews

    Beginner · Specialization · 1 - 3 Months

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    University of Pennsylvania

    Microeconomics: The Power of Markets

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Cost Benefit Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    1.7K reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Analyze and Interpret Data Using Excel

    Skills you'll gain: Scatter Plots, Data Visualization, Regression Analysis, Excel Formulas, Microsoft Excel, Data Analysis, Descriptive Statistics, Data Visualization Software, Analytics, Statistical Analysis, Statistical Methods, Descriptive Analytics, Correlation Analysis, Statistics, Analysis, Exploratory Data Analysis, Pivot Tables And Charts, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Master AI Skills: Analyze, Build & Deploy Systems

    Skills you'll gain: Computer Vision, Artificial Intelligence, Image Analysis, Natural Language Processing, Generative AI, Model Deployment, OpenAI, Amazon Bedrock, AI Workflows, AI Security, Text Mining, Robotics, Prompt Engineering, Deep Learning, Reinforcement Learning, Scalability

    Beginner · Course · 1 - 3 Months

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    LearnKartS

    Monetize with ChatGPT: Earn and Grow with AI Tools

    Skills you'll gain: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development

    Beginner · Course · 1 - 4 Weeks

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    Packt

    How to Use ChatGPT and Generative AI for Passive Income

    Skills you'll gain: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • 2026 AI And ChatGPT At Work: Productive AI Use For Beginners: Alex Genadinik
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • Microsoft AI Product Manager: Microsoft
  • Using Basic Formulas and Functions in Microsoft Excel: Coursera
  • Preparing for Google Cloud Certification: Cloud Data Engr: Google Cloud
  • Executive Data Science: Johns Hopkins University
  • Microeconomics: The Power of Markets: University of Pennsylvania
  • Analyze and Interpret Data Using Excel: EDUCBA
  • Master AI Skills: Analyze, Build & Deploy Systems: EDUCBA
  • Monetize with ChatGPT: Earn and Grow with AI Tools: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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