• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    D

    DeepLearning.AI

    Generative AI with Large Language Models

    Skills you'll gain: Generative AI, Large Language Modeling, Generative Model Architectures, LLM Application, Prompt Engineering, Model Deployment, Python Programming, Applied Machine Learning, Scalability, Natural Language Processing, Responsible AI, Machine Learning, Model Evaluation, Reinforcement Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Build your creative business using Adobe tools

    Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    C

    Coursera

    Optimize Campaigns: Boost Your AI Visibility

    Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, Linux Commands, Cloud Computing, Linux, Amazon S3, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    5 Sales-Video Formats For A Website Or YouTube Monetization

    Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Six Sigma Yellow Belt

    Skills you'll gain: Six Sigma Methodology, Lean Six Sigma, Root Cause Analysis, Lean Methodologies, Process Improvement, Data Collection, Quality Improvement, Process Optimization, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Process Analysis, Probability Distribution, Regression Analysis, Business Process, Statistical Process Controls, Quality Management, Team Management, Continuous Improvement Process, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Project Management: Acronyms to Trello Tasks

    Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Project Management, Organizational Skills, Marketing Operations, Communication, Project Documentation, Vocabulary

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Cybersecurity Tools & Cyberattacks

    Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Network Security, Threat Detection, Cyber Attacks, Authentications, Security Awareness, Digital Forensics, Security Controls, Infrastructure Security, Multi-Factor Authentication, Human Factors (Security)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Technical Communication, Campaign Management, Analysis, Strategic Marketing, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…99100101…378

In summary, here are 10 of our most popular marketing fundamentals courses

  • Generative AI with Large Language Models: DeepLearning.AI
  • Agile Development: University of Virginia
  • Build your creative business using Adobe tools: Adobe
  • Optimize Campaigns: Boost Your AI Visibility: Coursera
  • AWS Cloud Support Associate: Amazon Web Services
  • 5 Sales-Video Formats For A Website Or YouTube Monetization: Alex Genadinik
  • Six Sigma Yellow Belt: Kennesaw State University
  • Project Management: Acronyms to Trello Tasks: Coursera
  • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
  • Introduction to Cybersecurity Tools & Cyberattacks: IBM

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok