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Cours en Business

Les cours en business peuvent vous aider à explorer les principes de stratégie, d'organisation, d'analyse et de communication dans différents contextes professionnels. Vous pouvez développer des compétences en résolution de problèmes, en coordination et en prise de décision. De nombreux cours utilisent des exemples et outils appliqués au monde de l'entreprise.


Cours et certificats populaires en Business


  • Status: Preview
    Preview
    U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Content Creation, Social Media Campaigns, Instagram, Paid media, Marketing Budgets, Social Media Strategy, Marketing Effectiveness, Marketing Analytics, Persona Development, Advertising Campaigns, Campaign Management, Marketing Materials, Performance Analysis, Digital Advertising, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Go To Market Strategy, Branding, Marketing, Marketing Analytics, Brand Strategy, Brand Management, Customer Insights, Customer experience strategy (CX), Target Market, Marketing Communications, Marketing Channel, Consumer Behaviour, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Marketing Communications, Target Audience, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Earned Media, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Content Marketing, Storytelling, Content Creation, Production Planning, Brand Awareness, Logo Design, Target Audience, Advertising Campaigns, Target Market, Customer experience improvement, Drive Engagement, Advertising, Marketing Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    655 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    331 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Survey Creation, Product Strategy, Marketing Planning, Product Lining, Marketing, Market Research, Brand Management, Consumer Behaviour, Product Marketing, Marketing Communications, Product Lifecycle Management, Value Propositions, Market Analysis, Business Planning, Research Design, Advertising, Peer Review, Case Studies, Target Market, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    925 reviews

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to business

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1234…15

In summary, here are 10 of our most popular business courses

  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • Meta Social Media Marketing: Meta
  • Introduction to Marketing: University of Pennsylvania
  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder
  • Branding: The Creative Journey: IE Business School
  • Doing Business in China: The Chinese University of Hong Kong
  • Business Management Essentials: Illinois Tech
  • Marketing Strategy: IE Business School
  • International Marketing & Cross Industry Growth: Yonsei University

Frequently Asked Questions about Business

Business courses on Coursera cover a wide range of essential skills needed for success in various business environments, including:

  • Fundamental business concepts such as accounting, finance, marketing, and operations management.
  • Strategic planning and analysis to help businesses grow and compete effectively.
  • Leadership and management skills to lead teams and projects successfully.
  • Entrepreneurial skills for starting and scaling new ventures.
  • Data analysis and decision-making techniques to interpret business metrics and drive improvements.
  • Digital marketing and e-commerce strategies to capitalize on online business opportunities.
  • Communication and negotiation skills to effectively deal with clients, partners, and stakeholders.‎

Business courses on Coursera are designed to accommodate learners at all levels of their career:

  • Beginners: Introductory courses are available for those new to business, providing basic principles and practices.
  • Intermediate Learners: Those with some business experience can deepen their expertise in specific areas like finance, marketing, or human resource management.
  • Advanced Professionals: Seasoned professionals can find advanced courses in strategy, leadership, and international business that build on existing knowledge and skills. ‎

Engaging with Business courses on Coursera can lead to several types of credentials that demonstrate your professional growth:

  • Course Certificates: Earn a certificate for each business course you complete, showcasing your knowledge and skills in specific business disciplines.
  • Professional Certificates: These are designed to prepare you for specific roles in the business world, such as business analyst, marketing manager, or financial advisor.
  • Specializations and MBAs: Comprehensive study programs that provide in-depth knowledge of business administration, strategy, and management, culminating in a capstone project or an accredited degree. ‎

Skills gained from Business courses can open doors to a variety of career paths in corporate, nonprofit, and entrepreneurial settings, including:

  • Business Analyst: Using data to inform strategic decisions and improve business processes.
  • Marketing Manager: Developing and implementing strategies to promote products and services.
  • Financial Planner: Assisting businesses or individuals with financial planning and investment decisions.
  • Human Resources Manager: Overseeing employee relations, recruitment, and organizational development.
  • Entrepreneur: Starting or growing a business using learned business principles and practices. ‎
This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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