Will I gain hands-on experience?

Yes. You will complete hands-on exercises using modern AI tools.

Who is this course best suited for?

It suits students, professionals, entrepreneurs, educators, and teams building AI readiness.

Will I receive a certification?

Yes. You will receive the AI Essentials Certification.

Can I apply these skills immediately?

Yes. Apply these skills immediately in daily work.

Do I need technical knowledge to succeed in this course?

No technical background needed. The course is beginner-friendly.

How will this certification support my career growth?

These skills strengthen digital fluency and adaptability for AI-enabled workplaces.

Is the course practical or theoretical?

The course is highly practical, focusing on real-world AI applications and workflows.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI Essentials

Sparen Sie mit 40% Rabatt auf 3 Monate Coursera Plus bei den Fähigkeiten, die Sie zum Strahlen bringen. Jetzt sparen

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

AI Essentials

Dozent: AI CERTs Team

Bei enthalten

Mehr erfahren

8 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

8 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Understand Core AI Concepts: Learn AI fundamentals, automation, machine learning basics, and generative AI concepts.
Apply AI Tools in Everyday Workflows: Use AI tools to simplify tasks, support research, and improve daily work efficiency.
Automate Repetitive Tasks Efficiently: Use AI to streamline communication, scheduling, documentation, and content-related tasks.
Strengthen Productivity and Digital Skills: Build applied AI knowledge to adapt confidently to modern digital work environments.

Kompetenzen, die Sie erwerben

Kategorie: AI Enablement
Kategorie: Data-Driven Decision-Making
Kategorie: Digital Transformation
Kategorie: digital literacy

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

Dezember 2025

Bewertungen

8 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

In diesem Kurs gibt es 8 Module

Artificial intelligence is reshaping how organizations communicate, analyze, automate, and make decisions. The AI Essentials Certification is a hands-on, beginner-level course that helps learners quickly build foundational AI skills and confidently use modern tools — no technical expertise required.

This certification covers AI basics, machine learning, automation, generative AI, and data-informed decision-making using real-world examples. Learn how AI simplifies operations, improves communication, and enhances performance across industries. Each module combines straightforward instruction with hands-on exercises to help you use AI effectively, automate tasks, and adapt to AI-enabled workplaces. By the end of the course, you’ll grasp AI fundamentals, confidently use AI in daily tasks, and strengthen your digital skills for modern workplaces. Enroll to gain recognized certification and build practical AI skills that help you stay competitive, adaptable, and future-ready in today’s rapidly evolving digital world.

This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.

Das ist alles enthalten

13 Videos1 Lektüre1 Aufgabe5 Plug-ins

13 VideosInsgesamt 120 Minuten

Navigation Video2 Minuten
Audio Book - Course Introduction6 Minuten
Course Introduction3 Minuten
Audio Book: Module 1: Introduction to Artificial Intelligence60 Minuten
Podcast : Module 1: Introduction to Artificial Intelligence22 Minuten
1.1 Defining AI: The Science and Engineering of Making Intelligent Machines4 Minuten
1.2 The Spectrum of AI: Narrow AI vs. General AI3 Minuten
1.3 Examples of AI in Everyday Life3 Minuten
1.4 The Inception of AI: Key Figures and Milestones3 Minuten
1.5 AI Through the Ages: From Turing to Resurgence4 Minuten
1.6 Demystifying AI: Myths vs. Reality3 Minuten
1.7 AI in Consumer Technology and Workplace3 Minuten
1.8 The Societal Impact of AI: Healthcare, Education, and Beyond3 Minuten

1 LektüreInsgesamt 10 Minuten

Hands On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 130 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 1: Introduction to Artificial Intelligence15 Minuten
Activity: Multiple Response15 Minuten
Activity: Pop-up15 Minuten
Activity: True/False15 Minuten
Activity: Let's Check your Knowledge15 Minuten

Das ist alles enthalten

11 Videos2 Lektüren1 Aufgabe5 Plug-ins

11 VideosInsgesamt 110 Minuten

AudioBook : Module 02: AI Technologies61 Minuten
Podcast : Module 02: AI Technologies21 Minuten
2.1 Understanding Machine Learning Algorithms: Supervised vs. Unsupervised Learning4 Minuten
2.2 Real-World Applications of Machine Learning3 Minuten
2.3 Tools and Platforms for Machine Learning Development3 Minuten
2.4 The Architecture of Neural Networks: Neurons, Layers, and Activation Functions3 Minuten
2.5 Introduction to Deep Learning: Convolutional Neural Networks (CNNs), Recurrent Neural Networks (RNNs), And Transformers3 Minuten
2.6 Case Studies: Image Recognition, Natural Language Processing4 Minuten
2.7 Demonstrating How AI Powers Everyday Applications4 Minuten
2.8 The Role of Data in Training AI Models3 Minuten
2.9 Limitations and Challenges of Current AI Technologies2 Minuten

2 LektürenInsgesamt 20 Minuten

Hands - On 110 Minuten
Hands - On 210 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 230 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook : Module 02: AI Technologies15 Minuten
Activity: Tab 15 Minuten
Activity: Hotspot15 Minuten
Activity: Flip Card15 Minuten
Activity: Let's Check your Knowledge15 Minuten

Das ist alles enthalten

10 Videos2 Lektüren1 Aufgabe6 Plug-ins

10 VideosInsgesamt 118 Minuten

AudioBook: Module 3: AI in Action: Applications and Case Studies58 Minuten
Podcast: Module 3: AI in Action: Applications and Case Studies28 Minuten
3.1 AI’s Impact: Transforming Sectors and Industries3 Minuten
3.2 Introduction to the Case Study Method2 Minuten
3.3 Technology Behind Smart Speakers: Voice Recognition and Natural Language Processing4 Minuten
3.4 Impact on Consumer Behavior and the Future of Voice Technology4 Minuten
3.5 Overview of Autonomous Vehicle Technology: Sensors, Data, And AI Decision-Making4 Minuten
3.6 Self-Driving Cars: Ethics, Challenges, and Opportunities4 Minuten
3.7 AI in Healthcare: From Diagnostics to Personalized Medicine7 Minuten
3.8 Ethical Implications: Patient Privacy and AI Decision-Making in Healthcare4 Minuten

2 LektürenInsgesamt 20 Minuten

Hands - On 110 Minuten
Hands - On 210 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 330 Minuten

6 Plug-insInsgesamt 90 Minuten

eBook: Module 3: AI in Action: Applications and Case Studies15 Minuten
Activity: Case Study15 Minuten
Activity: Tab 15 Minuten
Activity: True/False15 Minuten
Activity: Carousel15 Minuten
Activity: Let's Check your Knowledge15 Minuten

Das ist alles enthalten

12 Videos1 Lektüre1 Aufgabe7 Plug-ins

12 VideosInsgesamt 127 Minuten

AudioBook: Module 4: The Workflow of AI Projects65 Minuten
Podcast: Module 4: The Workflow of AI Projects21 Minuten
4.1 Overview of the AI Project Lifecycle3 Minuten
4.2 Navigating AI Projects: Milestones and Clear Objectives 4 Minuten
4.3 Identifying and Defining the AI Problem4 Minuten
4.4 Data Collection, Cleaning and Pre-processing Techniques4 Minuten
4.5 Overview of Common AI Models and Algorithms4 Minuten
4.6 Training the Model: Techniques, Tools, and Best Practices4 Minuten
4.7 Validating the Model: Performance Metrics and Validation Strategies3 Minuten
4.8 AI Deployment: Integration, Monitoring, and Maintenance7 Minuten
4.9 Measuring Success and Refining AI Models4 Minuten
4.10 Case study: Development of a Smart Assistant for Customer Support as an AI Project from Start to Finish3 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 430 Minuten

7 Plug-insInsgesamt 105 Minuten

ebook: Module 4: The Workflow of AI Projects15 Minuten
Activity: Hotspot15 Minuten
Activity: Hotspot15 Minuten
Activity: Drag-and-Drop15 Minuten
Activity: Pop-up15 Minuten
Activity: Tab 15 Minuten
Activity: Let's Check your Knowledge15 Minuten

Das ist alles enthalten

8 Videos1 Lektüre1 Aufgabe7 Plug-ins

8 VideosInsgesamt 148 Minuten

AudioBook: Module 5: Ethics and Social Implications of AI66 Minuten
Podcast : Module 5: Ethics and Social Implications of AI59 Minuten
5.1 The Importance of Ethics in AI Development and Application4 Minuten
5.2 Ethical AI: Addressing Concerns for Positive Societal Impact4 Minuten
5.3 Bias and Fairness in AI4 Minuten
5.4 Privacy and Security in the Age of AI4 Minuten
5.5 Responsible AI Development3 Minuten
5.6 AI and Society: Looking Ahead4 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 530 Minuten

7 Plug-insInsgesamt 105 Minuten

eBook: Module 5: Ethics and Social Implications of AI15 Minuten
Activity: Flip Card15 Minuten
Activity: Hotspot15 Minuten
Activity: Drag and Drop15 Minuten
Activity: Hotspot15 Minuten
Activity: Case Study15 Minuten
Activity: Let's Check your Knowledge15 Minuten

Das ist alles enthalten

10 Videos1 Lektüre1 Aufgabe5 Plug-ins

10 VideosInsgesamt 117 Minuten

AudioBook: Module 6: Generative AI and Creativity64 Minuten
Podcast: Module 6: Generative AI and Creativity21 Minuten
6.1 Defining Generative AI and its Distinction from Other AI Technologies3 Minuten
6.2 Overview of Generative AI Models (e.g., GANs, VAEs, Transformer models)3 Minuten
6.3 The Role of Generative AI in Creativity and Innovation2 Minuten
6.4 Case Studies of Generative AI in Art, Music, Writing, and Design7 Minuten
6.5 Demonstrating Tools and Platforms that Leverage Generative AI for Creative Purposes3 Minuten
6.6 The Creative Process Augmented by AI: Collaboration between Humans and Machines4 Minuten
6.7 Ethical Considerations in Generative AI5 Minuten
6.8 Exploring the Future of Creativity with AI4 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 630 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 6: Generative AI and Creativity15 Minuten
Activity: Hotspot15 Minuten
Activity: Drag and Drop15 Minuten
Activity: True/False15 Minuten
Activity: Let's Check your Knowledge15 Minuten

Das ist alles enthalten

9 Videos2 Lektüren1 Aufgabe6 Plug-ins

9 VideosInsgesamt 46 Minuten

AudioBook: Module 7: Preparing for AI Driven Future4 Minuten
Podcast: Module 7: Preparing for AI Driven Future15 Minuten
7.1 The Future Landscape of AI5 Minuten
7.2 AI and the Transformation of Work4 Minuten
7.3 Lifelong Learning in an AI World4 Minuten
7.4. Strategies for Individuals and Organizations to Leverage AI for Growth4 Minuten
7.5 Navigating Ethical Considerations and Societal Impacts in AI Adoption3 Minuten
7.6 Case Studies: Successful Adaptation and Innovation in the AI Era3 Minuten
7.7 Preparing for the Future with AI4 Minuten

2 LektürenInsgesamt 20 Minuten

Hands - On 110 Minuten
Hands - On 210 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 730 Minuten

6 Plug-insInsgesamt 90 Minuten

eBook: Module 7: Preparing for AI Driven Future15 Minuten
Activity: Problem Statement15 Minuten
Activity: Carousel15 Minuten
Activity: Accordion15 Minuten
Activity: Problem Statement15 Minuten
Activity: Knowledge Check15 Minuten

Das ist alles enthalten

11 Videos1 Lektüre1 Aufgabe5 Plug-ins

11 VideosInsgesamt 110 Minuten

Audio Book: Module 8: Starting with AI: First Steps and Resources56 Minuten
Podcast: Module 8: Starting with AI: First Steps and Resources26 Minuten
8.1 The Importance of a Strategic Approach to AI Adoption3 Minuten
8.2 Understanding AI Ecosystem and Assessing Readiness3 Minuten
8.3 Identifying and Selecting Promising AI Opportunities4 Minuten
8.4 Setting Realistic Goals and Expectations for AI Initiatives2 Minuten
8.5 Key Roles and Skills Needed for AI Projects3 Minuten
8.6 Building vs. Buying AI Capabilities: Considerations and Strategies3 Minuten
8.7 Fostering a Culture of AI Innovation and Learning3 Minuten
8.8 Resources for Learning and Development in AI4 Minuten
Course Summary3 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 830 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 8: Starting with AI: First Steps and Resources15 Minuten
Activity: Timeline15 Minuten
Activity: Case Study15 Minuten
Activity: Hotspot15 Minuten
Activity: Knowledge Check15 Minuten

Dozent

AI CERTs Team

AI CERTs

58 Kurse38.041 Lernende

von

AI CERTs

Warum entscheiden sich Menschen für Coursera für ihre Karriere?

Felipe M.

Lernender seit 2018

„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“

Jennifer J.

Lernender seit 2020

„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“

Larry W.

Lernender seit 2021

„Wenn mir Kurse zu Themen fehlen, die meine Universität nicht anbietet, ist Coursera mit die beste Alternative.“

Chaitanya A.

„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“

Häufig gestellte Fragen

You will learn AI fundamentals and how to use AI tools for automation and smarter decisions.

No. This course is for beginners and non-technical learners.

This certification covers practical uses of AI in daily work, not technical development.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.