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In diesem Kurs gibt es 1 Modul
In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.
In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.
Das ist alles enthalten
7 Videos2 Lektüren3 Aufgaben
Infos zu Modulinhalt anzeigen
7 Videos•Insgesamt 22 Minuten
Meet Your Course Guide•2 Minuten
Why AI Is Changing How People Discover Brands•6 Minuten
Everyday Examples: AI in Search and Recommendations•3 Minuten
What’s in a Beginner-Friendly AI Marketing Plan•3 Minuten
Setting Goals and Geo-Targets in Practice•3 Minuten
If Your Budget Shrinks, What Would You Adjust First?•2 Minuten
Congratulations and Continuous Learning Journey•2 Minuten
2 Lektüren•Insgesamt 20 Minuten
Simple Guide to the AI-Enhanced Buyer Journey•10 Minuten
Step-by-Step: Budgets, Targets, and KPIs•10 Minuten
3 Aufgaben•Insgesamt 50 Minuten
Graded Quiz: Analyze and Create Your AI Marketing Plan•20 Minuten
Hands on Activity: Map a Simple Buyer Journey and Highlight AI Touchpoints•15 Minuten
Hands on Activity: Guided Planning Template: Draft Channels, Budget, and Risks•15 Minuten
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¹ Einige Aufgaben in diesem Kurs werden mit AI bewertet. Für diese Aufgaben werden Ihre Daten in Übereinstimmung mit Datenschutzhinweis von Courseraverwendet.