Digital Marketing Landscape

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Digital Marketing Landscape

Dieser Kurs ist Teil mehrerer Programme.

Unterrichtet in Deutsch (KI-Synchronisation)

Dozent: Simplilearn Instructor

1.846 bereits angemeldet

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2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

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2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

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Empfohlene Erfahrung

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Was Sie lernen werden

Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.

Kompetenzen, die Sie erwerben

Kategorie: Social Media Marketing
Kategorie: E-Commerce
Kategorie: Marketing Strategies
Kategorie: Customer Engagement
Kategorie: Strategic Marketing
Kategorie: Brand Awareness
Kategorie: UI/UX Strategy
Kategorie: Digital Marketing
Kategorie: Search Engine Optimization
Kategorie: Marketing
Kategorie: Digital Advertising
Kategorie: Digital Content
Kategorie: Content Optimization
Kategorie: Marketing Planning

Wichtige Details

Zertifikat zur Vorlage

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13 Aufgaben

Unterrichtet in Deutsch (KI-Synchronisation)

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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In diesem Kurs gibt es 2 Module

By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

Das ist alles enthalten

128 Videos10 Lektüren11 Aufgaben

128 VideosInsgesamt 192 Minuten

Digital Marketing Landscape Introduction4 Minuten
What Will You Learn?4 Minuten
Introduction to Digital Marketing2 Minuten
What Is Digital Marketing?2 Minuten
History of Digital Marketing2 Minuten
The Four Phases of Digital Marketing3 Minuten
Types of Digital Marketing2 Minuten
Process of Digital Marketing2 Minuten
Skills Needed for Digital Marketing2 Minuten
Steps in Digital Marketing2 Minuten
Building a Digital Marketing Strategy2 Minuten
Digital Marketing Channels3 Minuten
Quick Recap3 Minuten
Digital Marketing vs. Traditional Marketing2 Minuten
What Is Traditional Marketing?2 Minuten
Advantages and Disadvantages of Traditional Marketing2 Minuten
Difference Between Digital Marketing and Traditional Marketing2 Minuten
Choosing Between Traditional and Digital Marketing2 Minuten
What to Prioritize?1 Minute
Marketing Strategy with Better ROI2 Minuten
Examples of Digital Marketing and Traditional Marketing2 Minuten
Quick Recap2 Minuten
Introduction to Old 4 Ps of Marketing2 Minuten
What Are the 4 Ps of Marketing?1 Minute
Evolution of the 4 Ps2 Minuten
Evolution of 4 Ps to 7 Ps1 Minute
Implementing the 4 Ps of Marketing1 Minute
Significance of the 4 Ps of Marketing1 Minute
Understanding the Marketing Mix1 Minute
Using the 4 Ps of Marketing1 Minute
Quick Recap1 Minute
Spotlight1 Minute
Introduction to the New 4 Ps in Marketing2 Minuten
Marketing Mix and the SAVE Framework2 Minuten
A New Marketing Mix2 Minuten
SAVE Framework2 Minuten
Focus on Solution Instead of Product2 Minuten
Focus on Access Instead of Place2 Minuten
Focus on Value Instead of Price2 Minuten
Focus on Education Instead of Promotion2 Minuten
Real Life Examples of SAVE Framework2 Minuten
Quick Recap1 Minute
Introduction to the 5 Ps of Strategy2 Minuten
Mintzbergs 5 Ps of Strategy1 Minute
Plan1 Minute
Plan Tools1 Minute
PESTLE Analysis2 Minuten
Strategic Objectives1 Minute
Plan using SWOT Analysis2 Minuten
Ploy1 Minute
Ploy Tools1 Minute
Five Forces Model2 Minuten
Four Corner Analysis Model1 Minute
Pattern1 Minute
Pattern Tools1 Minute
SWOT Analysis2 Minuten
Value Discipline Model1 Minute
VRIO Framework2 Minuten
Position1 Minute
Position Tools1 Minute
Bowmans Strategy Clock2 Minuten
Ansoff Matrix1 Minute
Kotlers Pricing Strategies1 Minute
Perspective1 Minute
Perspective Tools1 Minute
Ashridge Mission Model2 Minuten
SOAR Analysis1 Minute
Quick Recap1 Minute
Introduction to How Technology Has Changed the Marketing Landscape1 Minute
The Role of Technology in the Marketing Landscape1 Minute
Managing Marketing Communications1 Minute
Virtual Events1 Minute
Search Ad Spending1 Minute
Marketing Localization1 Minute
Adapting to the New Normal0 Minuten
Quick Recap2 Minuten
Introduction to Importance of Influencer Marketing2 Minuten
Effect of Influencer Marketing2 Minuten
Emphasis on Following Preferred Creators Across Multiple Platforms2 Minuten
Importance of Influencers in Affiliate Marketing2 Minuten
Transition from Text and Images to Audio and Video Content2 Minuten
Live Shopping Greater Part of Influencer Campaigns1 Minute
Emphasis on Diversity and Representation in Influencer Marketing2 Minuten
Importance of Micro and Nano Influencers2 Minuten
Ongoing Partnerships1 Minute
New Social Media Platforms and Types of Influencer Content2 Minuten
Increase in Performance Based Deals1 Minute
Specialized Influencers1 Minute
Influencer Collaborations2 Minuten
Planning and Data Rules1 Minute
Quick Recap2 Minuten
Spotlight1 Minute
Introduction to Video Marketing: The Future of Ads1 Minute
What Is Video Marketing?1 Minute
Marketing with Videos2 Minuten
Googles Future of Marketing1 Minute
Use of Video Marketing1 Minute
Video Advertising Future of Digital Marketing1 Minute
Is Video Marketing a Better Option?2 Minuten
Expert Predictions on the Future of Video Marketing2 Minuten
Quick Recap2 Minuten
Introduction to Leveraging from Voice Search1 Minute
Voice Search Versus Traditional Search1 Minute
Difference Between Voice and Traditional Search1 Minute
Voice Search and Dialog Systems1 Minute
Dialog System1 Minute
Automatic Speech Recognition1 Minute
Popularity of Voice Search1 Minute
Voice Search in Practice1 Minute
Reasons for Global Users to Access Voice Search1 Minute
Keyword Search for Voice Search1 Minute
Improve the Chances of Appearing in Voice Search1 Minute
Strategies to Optimize Content for Voice Search1 Minute
Quick Recap1 Minute
Introduction to Importance of Visual Content2 Minuten
Benefits of Visual Content2 Minuten
Brand Awareness and Visibility2 Minuten
Ways to Improve Website Traffic2 Minuten
Boosting Conversions by Visual Storytelling2 Minuten
Making the Brand Memorable2 Minuten
Quick Recap1 Minute
Introduction to UI vs. UX1 Minute
Difference Between UI and UX2 Minuten
Role of UX Designer1 Minute
Role of UI Designer1 Minute
Quick Recap2 Minuten
Spotlight2 Minuten
Case Study on Adidas3 Minuten

10 LektürenInsgesamt 100 Minuten

Introduction to Digital Marketing10 Minuten
Digital Marketing vs Traditional Marketing10 Minuten
Old 4 Ps of Marketing10 Minuten
The New 4 Ps in Marketing10 Minuten
How Technology has Changed the Marketing Landscape10 Minuten
Importance of Influencer Marketing10 Minuten
Video Marketing the Future of Ads10 Minuten
Leveraging from Voice Search10 Minuten
Importance of Visual Content10 Minuten
UI vs UX10 Minuten

11 AufgabenInsgesamt 130 Minuten

Quiz on Introduction to Digital Marketing10 Minuten
Quiz on Digital Marketing vs. Traditional Marketing10 Minuten
Quiz on Old 4 Ps of Marketing10 Minuten
Quiz on the New 4 Ps in Marketing10 Minuten
Quiz on the 5 Ps of Strategy10 Minuten
Quiz on How Technology has Changed the Marketing Landscape30 Minuten
Quiz on Importance of Influencer Marketing10 Minuten
Quiz on Video Marketing the Future of Ads10 Minuten
Quiz on Leveraging from Voice Search10 Minuten
Quiz on Importance of Visual Content10 Minuten
Quiz on UI vs. UX10 Minuten

This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.

Das ist alles enthalten

2 Aufgaben

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Dozent

Simplilearn Instructor

Simplilearn

23 Kurse28.533 Lernende

von

Simplilearn

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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