Who should take this course?

Anyone who wants to learn about Google advertising, whether they are an entrepreneur, freelancer, student, or marketer, who wants to learn Google Ads.

How will this course help me grow my business?

Mastering Google Ads will allow you to build and optimize high-performing ad campaigns that raise visibility, drive website traffic, and boost conversions. This will directly contribute to the growth of your business and the highest return on your advertising investment.

Do I need prior experience in digital advertising to take this course?

No prior experience is required! Whether you're new to Google Ads or looking to improve your skills, this course will take you from the fundamentals to expert-level techniques, with step-by-step instructions, theory-based lectures, and practical exercises.

Will this course help me optimize my Google Ads campaigns for better performance?

Yes! You'll learn how to establish practical targeting approaches, develop keyword strategies, optimizebidding, andleverageextensions and remarketing lists to boost campaign effectiveness. The training teaches you how to assess and improve your campaigns for better outcomes.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Google Ads Mastery : Create & Optimize Winning Campaigns

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Google Ads Mastery : Create & Optimize Winning Campaigns

Dieser Kurs ist Teil mehrerer Programme.

Dozenten: LearnKartS

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5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Effectively create, manage, and optimize Google Ads campaigns.
Conduct Keyword research and apply smart bidding strategies.
Use Tag Manager and Analytics for tracking ad performance.
Show your Ads On two of the biggest Search Engines In the World - Google & Youtube

Kompetenzen, die Sie erwerben

Kategorie: Conversion Funnel Analysis
Kategorie: Pay Per Click Advertising
Kategorie: Data-Driven Marketing
Kategorie: Advertising
Kategorie: Campaign Management
Kategorie: Performance marketing
Kategorie: Digital Advertising
Kategorie: Advertising Campaigns
Kategorie: Digital Marketing Campaigns
Kategorie: Bidding
Kategorie: Search Engine Marketing
Kategorie: Keyword Research
Kategorie: Contextual Advertising
Kategorie: Budget Management
Kategorie: Target Audience
Kategorie: Online Advertising

Werkzeuge, die Sie lernen werden

Kategorie: Google Ads

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

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56 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 5 Module

Step into the world of high-impact digital advertising with this Google Ads Course – your complete guide to mastering paid ads. Created for marketers, entrepreneurs, solopreneurs, and anyone aiming to learn PPC from scratch to expert level, this course provides step-by-step practical lessons to help build winning ad campaigns.

This is a hands-on based course so you will learn how to do things step-by-step. You'll learn how to build out winning Search, Display, YouTube, and Shopping campaigns; develop killer targeting methods; master keyword strategy and bidding approaches; utilize extensions & remarketing lists, and track your conversions like a pro. Every module combines theory with actionable exercises you can directly apply to your own campaigns for building, launching & optimizing campaigns that generate ROI. If you're ready to build high-performing campaigns, boost visibility, and drive business growth — enroll now and start mastering the world's most powerful advertising platform today!

Moduldetails

Learn the fundamentals of Google Ads, including how the platform works, how ads appear, and how to create effective Search Campaigns. Explore keywords, ad formats, and extensions to build a strong foundation for campaign success.

Das ist alles enthalten

27 Videos5 Lektüren13 Aufgaben

27 VideosInsgesamt 144 Minuten

Course Introduction2 Minuten
How Google Ads Works and Where Your Ads Appear6 Minuten
How Google Ads Auction, Ad Rank and Quality Score Impact Performance18 Minuten
Understanding Google Ads Account Structure, Metrics and Navigation21 Minuten
Search Campaign Creation10 Minuten
Keywords Research, Keyword Selection, Keyword Planner Tool13 Minuten
Understanding Keyword Match Types6 Minuten
Negative Keywords, Negative Keyword Lists4 Minuten
Using Search Terms Report for Optimization3 Minuten
Google Ads Formats Overview8 Minuten
Creating High-Performing Responsive Search Ads5 Minuten
Using Dynamic Search Ads for Website Coverage3 Minuten
Creating Responsive Display Ads4 Minuten
Google Ads Extensions Overview8 Minuten
Using Sitelinks to Increase Click Opportunities3 Minuten
Using Call Extensions for Lead Calls1 Minute
Using Callouts to Highlight Key Benefits1 Minute
Using Location Extensions for Local Business Growth2 Minuten
Using Structured Snippets for Product and Service Highlights2 Minuten
Using Price Extensions to Showcase Offers2 Minuten
Using Promotion Extensions for Campaign Boost2 Minuten
Using Lead Form Extensions for Lead Capture4 Minuten
Using App Extensions for App Installs2 Minuten
Using Business Branding in Ads1 Minute
Using Dynamic Keyword Insertion7 Minuten
Using Countdown Timers for Urgency2 Minuten
Using Location Insertion for Personalization3 Minuten

5 LektürenInsgesamt 25 Minuten

Why Search Ads Capture High-Intent Customers Better Than Most Channels5 Minuten
How Search Intent Drives Google Ads Conversion Performance5 Minuten
Why Ad Relevance Matters More Than Bid Amount in Google Ads5 Minuten
How Ad Extensions Increase Click-Through Rate and Conversion Opportunities5 Minuten
Summary5 Minuten

13 AufgabenInsgesamt 148 Minuten

Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz12 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Checkpoint Quiz10 Minuten
Checkpoint Quiz15 Minuten
Checkpoint Quiz8 Minuten
Checkpoint Quiz6 Minuten
Checkpoint Quiz6 Minuten
Checkpoint Quiz8 Minuten
Checkpoint Quiz8 Minuten

Master Google Ads bidding strategies and explore the Display Network to reach broader audiences. Learn how to optimize bids, target the right users, and create visually engaging display campaigns that drive awareness and conversions.

Das ist alles enthalten

23 Videos4 Lektüren8 Aufgaben

23 VideosInsgesamt 65 Minuten

Bidding Strategy Overview3 Minuten
Manual CPC2 Minuten
Maximize Clicks2 Minuten
Maximize Conversions2 Minuten
Maximize Conversion Value2 Minuten
Target Impression Share3 Minuten
Target CPA2 Minuten
Target ROAS2 Minuten
Enhanced CPC3 Minuten
CPM Bidding2 Minuten
CPV Bidding2 Minuten
Understanding Google Display Network4 Minuten
Display Targeting - Affinity2 Minuten
Display Targeting - Demographics2 Minuten
Display Targeting - Detailed Demographics2 Minuten
Display Targeting - In-Market3 Minuten
Display Targeting - Life Events2 Minuten
Display Targeting - Topic2 Minuten
Display Targeting - Placement3 Minuten
Display Targeting - Keywords2 Minuten
Display Targeting - Custom Audiences5 Minuten
Display Targeting - Combined Audiences3 Minuten
Standard Display Campaign Creation11 Minuten

4 LektürenInsgesamt 20 Minuten

How Smart Bidding Uses Machine Learning to Improve Campaign Performance5 Minuten
How Display Advertising Builds Demand Before Search Happens5 Minuten
Why Audience Signals Are Critical for Display Campaign Success5 Minuten
Summary5 Minuten

8 AufgabenInsgesamt 106 Minuten

Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Checkpoint Quiz12 Minuten
Checkpoint Quiz10 Minuten
Checkpoint Quiz12 Minuten
Checkpoint Quiz12 Minuten

Understand how to set up conversion tracking and use data to measure success. Learn remarketing strategies to re-engage past visitors and build smarter, data-driven campaigns.

Das ist alles enthalten

18 Videos3 Lektüren8 Aufgaben

18 VideosInsgesamt 66 Minuten

What is Conversion Tracking & How to setup Conversion Tracking2 Minuten
Conversions On A Website15 Minuten
Conversions On An App3 Minuten
Conversions From Phone Calls3 Minuten
Conversions Offline4 Minuten
Create New Chart1 Minute
Value Rules3 Minuten
Custom Variables2 Minuten
Settings & Uploads2 Minuten
Measurement - Attribution3 Minuten
Remarketing Overview3 Minuten
Audience Manager5 Minuten
Remarketing Campaign Creation7 Minuten
App Users2 Minuten
Youtube Remarketing3 Minuten
Customer List3 Minuten
Custom Combinations3 Minuten
Google Analytics2 Minuten

3 LektürenInsgesamt 15 Minuten

Why Remarketing Audiences Often Deliver the Highest ROI5 Minuten
How First-Party Data Is Becoming the Future of Digital Advertising5 Minuten
Summary5 Minuten

8 AufgabenInsgesamt 93 Minuten

Proficiency Quiz30 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz12 Minuten
Checkpoint Quiz6 Minuten
Checkpoint Quiz8 Minuten
Checkpoint Quiz6 Minuten
Checkpoint Quiz8 Minuten
Checkpoint Quiz8 Minuten

Discover how to create impactful YouTube video ads and effective shopping campaigns. Learn to set up Merchant Center, run Performance Max and Demand Gen campaigns, and connect creativity with measurable outcomes.

Das ist alles enthalten

15 Videos3 Lektüren8 Aufgaben

15 VideosInsgesamt 87 Minuten

Youtube Overview6 Minuten
Youtube Instream Ad Campaign Creation5 Minuten
In-Feed Ad Campaign Creation4 Minuten
Bumper Ad Campaign Creation3 Minuten
15 Sec Non-Skippable Ad Campaign Creation4 Minuten
Shorts Ads CAMPAIGN CREATION3 Minuten
Target Frequency Campaign Creation3 Minuten
Ad Sequence Campaign Creation5 Minuten
Audio Ads Campaign Creation4 Minuten
Shopping Ads Overview, Google Merchant Center Account3 Minuten
Merchant Center Account Creation15 Minuten
Shopping Ads Campaign Creation12 Minuten
Performance Max Campaign Creation10 Minuten
Universal App Campaign Creation5 Minuten
Demand Gen Campaign Creation5 Minuten

3 LektürenInsgesamt 15 Minuten

Why Video Advertising Influences Buying Decisions Faster Than Static Ads5 Minuten
How Product Data Feeds Power Modern E-Commerce Advertising5 Minuten
Summary5 Minuten

8 AufgabenInsgesamt 93 Minuten

Proficiency Quiz15 Minuten
Proficiency Quiz15 Minuten
Proficiency Quiz25 Minuten
Proficiency Quiz6 Minuten
Checkpoint Quiz8 Minuten
Checkpoint Quiz10 Minuten
Checkpoint Quiz10 Minuten
Checkpoint Quiz4 Minuten

Explore advanced Google Ads tools for automation, reporting, and large-scale management. Learn to use scripts, planners, and Ads Editor, and prepare for your official Google Ads Skillshop Certification.

Das ist alles enthalten

41 Videos3 Lektüren19 Aufgaben

41 VideosInsgesamt 168 Minuten

Predefined Reports, Saved Reports, Dashboards9 Minuten
Audience Manager4 Minuten
Location Groups2 Minuten
Exclusion Lists2 Minuten
Brand Lists2 Minuten
Automated Rules7 Minuten
Scripts21 Minuten
Solutions4 Minuten
Uploads2 Minuten
Shared Budgets2 Minuten
Bid Strategies2 Minuten
Seasonality Adjustments2 Minuten
Keyword Planner Tool9 Minuten
Performance Planner2 Minuten
Reach Planner2 Minuten
App Advertising Hub2 Minuten
Creator Partnerships3 Minuten
Content Suitability2 Minuten
Data Manager3 Minuten
Create new images9 Minuten
Create product images3 Minuten
Edit images2 Minuten
Bulk edit images2 Minuten
Create video from images3 Minuten
Create videos2 Minuten
Trim videos2 Minuten
Add voice-overs2 Minuten
Manage assets2 Minuten
Business Data - Page Feed5 Minuten
Business Data - Dynamic Ad Feed2 Minuten
Business Data - Hotel Properties Feed2 Minuten
Policy Manager, Access & Security, Linked Accounts, Preferences2 Minuten
Ad Preview & Diagnosis Tool3 Minuten
Google Ads with Google Gemini AI19 Minuten
Drafts & Experiments10 Minuten
Summary, Documents, Transactions, Settings, Promotions3 Minuten
Google Ads Editor - Practical6 Minuten
Manager Accounts/My Client Center Overview2 Minuten
Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land3 Minuten
Google Ads Skillshop Certification2 Minuten
Summary1 Minute