Build practical expertise in retail management through a case study–driven exploration of retail strategy, competitive analysis, and location intelligence. Designed for learners who want to understand how retail decisions support organizational objectives, this course examines the definition and historical evolution of retail management, company overviews, mission statements, strategic complements, and IRIC mileposts.

You will progress from foundational concepts to applied retail insights. Learn to interpret market observations, evaluate SWOT analysis and RMS complements, examine the competitive landscape, and use catchment area insights to strengthen competitive positioning. You will also assess catchment characteristics, location DNA, and site portfolios to support effective retail store placement. What sets this course apart is its practical focus on a haute couture and personal grooming retail chain in France. By connecting strategic frameworks with a real company context, the course helps you analyze retail objectives, evaluate structured milestones, and make data-driven decisions related to retail performance and site selection. Enroll to develop a clear, applied understanding of how retail strategies are framed, assessed, and used to support long-term success.