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Social Media & Marketing - Jagdish Sheth

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Social Media & Marketing - Jagdish Sheth

Dieser Kurs ist Teil von Spezialisierung „The 4 A's of Marketing with Jagdish Sheth“

Dozent: Jagdish Sheth

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

5 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Kompetenzen, die Sie erwerben

Kategorie: Online Advertising
Kategorie: Brand Management
Kategorie: Shared Media
Kategorie: Social Media Marketing
Kategorie: Marketing Management
Kategorie: Digital Marketing
Kategorie: Digital Transformation
Kategorie: Digital Advertising
Kategorie: Market Dynamics
Kategorie: MarTech
Kategorie: Social Media Strategy
Kategorie: Branding
Kategorie: Brand Awareness
Kategorie: Marketing Channel
Kategorie: Content Marketing
Kategorie: Social Media
Kategorie: Marketing
Kategorie: Marketing Strategies
Kategorie: Consumer Behaviour
Kategorie: Digital Media Strategy

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4 Zuweisungen¹

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „The 4 A's of Marketing with Jagdish Sheth“

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In diesem Kurs gibt es 4 Module

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.

Moduldetails

Technology is omnipresent, be it at enterprises or in households. This course focuses on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

Das ist alles enthalten

12 Videos3 Lektüren1 Aufgabe2 Diskussionsthemen

12 VideosInsgesamt 39 Minuten

Course Intro0 Minuten
How Technology Will Shape Marketing - 012 Minuten
How Technology Will Shape Marketing - 025 Minuten
How Technology Will Shape Marketing - 031 Minute
How Technology Will Shape Marketing - 044 Minuten
How Technology Will Shape Marketing - 053 Minuten
How Technology Will Shape Marketing - 064 Minuten
How Technology Will Shape Marketing - 073 Minuten
How Technology Will Shape Marketing - 085 Minuten
How Technology Will Shape Marketing - 094 Minuten
How Technology Will Shape Marketing - 104 Minuten
How Technology Will Shape Marketing - 113 Minuten

3 LektürenInsgesamt 30 Minuten

About This Course10 Minuten
About the Assignments10 Minuten
Discussion Forum Guidelines10 Minuten

1 AufgabeInsgesamt 15 Minuten

Module 1 Summative Quiz15 Minuten

2 DiskussionsthemenInsgesamt 20 Minuten

Meet and Greet10 Minuten
General Course Discussion10 Minuten

Technology is omnipresent, be it at enterprises or in households. This course continues to focus on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

Das ist alles enthalten

11 Videos1 Aufgabe

11 VideosInsgesamt 34 Minuten

How Technology Will Shape Marketing - 125 Minuten
How Technology Will Shape Marketing - 134 Minuten
How Technology Will Shape Marketing - 144 Minuten
How Technology Will Shape Marketing -154 Minuten
How Technology Will Shape Marketing - 162 Minuten
How Technology Will Shape Marketing - 172 Minuten
How Technology Will Shape Marketing - 184 Minuten
How Technology Will Shape Marketing - 192 Minuten
How Technology Will Shape Marketing - 204 Minuten
How Technology Will Shape Marketing - 212 Minuten
How Technology Will Shape Marketing - 222 Minuten

1 AufgabeInsgesamt 15 Minuten

Module 2 Summative Quiz15 Minuten

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture considers the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.

Das ist alles enthalten

8 Videos

8 VideosInsgesamt 24 Minuten

How Social Media Will Disrupt Marketing - 012 Minuten
How Social Media Will Disrupt Marketing - 023 Minuten
How Social Media Will Disrupt Marketing - 033 Minuten
How Social Media Will Disrupt Marketing - 043 Minuten
How Social Media Will Disrupt Marketing - 053 Minuten
How Social Media Will Disrupt Marketing - 063 Minuten
How Social Media Will Disrupt Marketing - 073 Minuten
How Social Media Will Disrupt Marketing - 085 Minuten

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture continues to consider the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.