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Understanding Corporate Communications

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Understanding Corporate Communications

Dozenten: Hector Sandoval

4.150 bereits angemeldet

Bei enthalten

Mehr erfahren

1 Modul

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

32 Bewertungen

Stufe Anfänger

Empfohlene Erfahrung

7 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

1 Modul

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

32 Bewertungen

Stufe Anfänger

Empfohlene Erfahrung

7 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Apply fundamental principles of corporate communications in different organizational contexts
Develop and implement effective internal communication strategies
Understand key challenges in communication during crisis situations
Demonstrate understanding of ethical considerations in corporate communications solutions

Kompetenzen, die Sie erwerben

Kategorie: Stakeholder Communications
Kategorie: Business Ethics
Kategorie: Corporate Communications
Kategorie: Stakeholder Engagement
Kategorie: Crisis Management
Kategorie: Cross-Functional Collaboration
Kategorie: Internal Communications
Kategorie: Communication Planning
Kategorie: Communication Strategies
Kategorie: Media Relations
Kategorie: Public Relations
Kategorie: Strategic Communication
Kategorie: Employee Engagement
Kategorie: Ethical Standards And Conduct

Wichtige Details

Zertifikat zur Vorlage

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Bewertungen

5 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

In diesem Kurs gibt es 1 Modul

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.

Moduldetails

Das ist alles enthalten

19 Videos2 Lektüren5 Aufgaben

19 VideosInsgesamt 73 Minuten

Welcome and Introduction to the Instructor1 Minute
Course Overview1 Minute
Overview of the Corporate Communications Function4 Minuten
Importance of Effective Communications in Organizations4 Minuten
Key Stakeholders in Corporate Communications4 Minuten
Role of Corporate Communications in Achieving Organizational Goals4 Minuten
Strategies for developing and implementing internal communication plans 5 Minuten
Effective use of various channels for internal communications 4 Minuten
Engaging employees through effective communication 4 Minuten
Building a positive organizational culture through internal communications 5 Minuten
Understanding the Role of media in corporate communications 4 Minuten
Crafting key messages and press releases 4 Minuten
Managing media relationships and interviews 5 Minuten
Dealing with media crises and reputation management 4 Minuten
Preparing for and managing communication during a crisis 5 Minuten
Crisis communication strategies and best practices 5 Minuten
Crisis communication team roles and responsibilities 5 Minuten
Maintaining transparency and building trust in times of crisis 5 Minuten
Conclusion 2 Minuten