Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für dieses berufsbezogene Zertifikat angemeldet.
Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat von Xbox zur Vorlage
In diesem Kurs gibt es 4 Module
This graphic design course empowers you to create impactful visuals across various mediums. You'll explore digital and print design techniques, learn to apply marketing principles, and refine your work through client feedback and iteration. By the end, you'll have the skills to design exceptional graphics for any project, from captivating social media ads to professional printed materials.
By the end of this module, you'll be able to:
• Develop skills in creating digital and print media materials using Adobe Photoshop and Illustrator.
• Design effective marketing materials, including web banners, social media graphics, and email templates.
• Prepare files for print production, understanding printing techniques and specifications.
• Complete a final project demonstrating the ability to design and produce digital and print media materials for a video game release.
This is an introduction course, intended for aspiring graphic designers who want to gain a comprehensive understanding of design principles and techniques for both digital and print media, graphic designers seeking to expand their expertise in digital and print media, and anyone wanting to create visually compelling designs, including designing for social media, websites, or printed brochures. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Photoshop and Adobe Illustrator.
This module demonstrates how to create eye-catching and effective web banners that leave a lasting impression. Learn the technical and design fundamentals, including standard sizes, file formats, typography, and essential components, to ensure banners are visually appealing and optimized for the web. Learn practical Photoshop techniques for image optimization, layer management, and export, streamlining the workflow and preparing designs for seamless handoff to developers. Elevate banners with animations, interactive elements, and mobile optimization, all while adhering to best practices and accessibility guidelines for a user-friendly experience.
Das ist alles enthalten
12 Videos6 Lektüren5 Aufgaben
Infos zu Modulinhalt anzeigen
12 Videos•Insgesamt 40 Minuten
Welcome to Digital and Print Media Design•3 Minuten
Introduction to digital media design•2 Minuten
Web banner specifications•3 Minuten
Choosing the right file format and optimization•4 Minuten
Essential components of a web banner•4 Minuten
Principles for impactful banners•2 Minuten
Effective banner design: Capturing attention and driving clicks•3 Minuten
The journey of a user's eye: How people scan web banners and social media graphics•2 Minuten
Designing effective call to actions (CTAs)•5 Minuten
Slicing and exporting for Web•3 Minuten
Animation in Web banners•3 Minuten
Mobile-first design: Optimizing for smaller screens•4 Minuten
6 Lektüren•Insgesamt 60 Minuten
Welcome to the Digital and Print Media Design syllabus•10 Minuten
Meet Pixel Forge Games•10 Minuten
Web typography essentials•10 Minuten
Layer Management in Photoshop•10 Minuten
Web banner design best practices•10 Minuten
Exemplar: Enhance the Web banner for PixelForge Games•10 Minuten
5 Aufgaben•Insgesamt 180 Minuten
Recognize the essentials of a web banner•15 Minuten
Recognize design principles and Photoshop techniques•15 Minuten
Activity: Design a dynamic Web banner for PixelForge Games•60 Minuten
Activity: Enhance the Web banner for PixelForge Games•60 Minuten
Identifying effective CTAs and designing an effective email template•30 Minuten
Print media design
Modul 2•6 Stunden abzuschließen
Moduldetails
This module focuses on the art of designing captivating print materials using Adobe Illustrator. Learn to craft flyers and posters that effectively communicate a powerful message that leaves a lasting impression. Explore the essential steps involved in preparing your files for print production, ensuring designs translate seamlessly from screen to paper. Apply skills learned by creating a professional-quality printed poster in Illustrator, promoting a game launch event and showcasing your proficiency in print media design.
Das ist alles enthalten
27 Videos8 Lektüren7 Aufgaben
Infos zu Modulinhalt anzeigen
27 Videos•Insgesamt 81 Minuten
Introduction to print media design.•2 Minuten
Image selection and placement in print design•4 Minuten
Purpose and audience of flyers and posters•3 Minuten
Create a flyer in Illustrator•3 Minuten
The journey of a printed piece: From concept to final product.•2 Minuten
Layout and composition for print media•3 Minuten
Create a poster layout in Illustrator•4 Minuten
Brand and consistency in print design•3 Minuten
Accessibility in print design•3 Minuten
Ensure error-free print production•3 Minuten
The power of print: How physical design can make a lasting impression•3 Minuten
Print resolution and image quality•4 Minuten
The printing process: A behind-the-scenes look at how your designs come to life•2 Minuten
Set up bleed and trim in Illustrator and package for print•3 Minuten
Communication, proofing, and pre-press checks•3 Minuten
Different printing techniques•4 Minuten
From screen to print: The transformation of digital artwork into physical media•3 Minuten
Purpose and audience of a game launch event poster•3 Minuten
Key elements of an effective poster•3 Minuten
The life of a poster: From design to display at the event•2 Minuten
Designing for large format: Considerations for scale and viewing distance•4 Minuten
Incorporate game branding and visual style into the poster design•3 Minuten
Utilize character artwork and game screenshots effectively•3 Minuten
Design a game launch poster in Photoshop and prepare it for print production•3 Minuten
Print considerations for posters•3 Minuten
Presentation, feedback and iteration•3 Minuten
The impact of a well-designed poster•2 Minuten
8 Lektüren•Insgesamt 80 Minuten
The anatomy of a well-designed flyer•10 Minuten
Design effective brochures and eye catching flyers•10 Minuten
Set up designs for professional printing•10 Minuten
Paper weights and finishes•10 Minuten
Essential elements for successful print media•10 Minuten
Create impact in poster design•10 Minuten
Key design elements and strategies for a game poster•10 Minuten
Exemplar: Create a printed poster for a PixelForge Games launch event•10 Minuten
7 Aufgaben•Insgesamt 180 Minuten
Recognize the elements of a well-designed flyer•15 Minuten
Identify principles of print media design•15 Minuten
Identify how to prepare files for print production•15 Minuten
Identify how to create an impactful poster•15 Minuten
Activity: Design a poster layout for PixelForge Games•45 Minuten
Activity: Create a printed poster for a PixelForge Games launch event•45 Minuten
Identify effective brochure, flyer, and poster design•30 Minuten
Creating game characters and scenes in Illustrator
Modul 3•3 Stunden abzuschließen
Moduldetails
This module explores the combination of design and marketing, demonstrating how to create visuals that captivate audiences and drive action. Learn to design impactful materials for advertising campaigns, incorporating key marketing principles to ensure designs resonate with the target audience. Apply learned skills to a real-world project, crafting a compelling web banner in Photoshop that effectively promotes a game and drives engagement.
Das ist alles enthalten
12 Videos1 Lektüre2 Aufgaben1 peer review
Infos zu Modulinhalt anzeigen
12 Videos•Insgesamt 39 Minuten
Introduction to creating game characters and scene designs in Illustrator•2 Minuten
Showcase gameplay: Using visuals and trailers in video game marketing•5 Minuten
The evolution of video game marketing visuals: From pixel art to photorealistic graphics•3 Minuten
Design for different media channels (print, digital, social media)•5 Minuten
The 4 Ps: Product, price, place, promotion•4 Minuten
The power of branding: How a strong brand identity can drive business success•2 Minuten
The role of design in creating a consistent brand experience•3 Minuten
Character design and its impact on marketing•3 Minuten
Create a game character illustration in Illustrator for a game launch poster in Photoshop•3 Minuten
The emotional impact of visuals: How game trailers and screenshots can create excitement and anticipation•2 Minuten
Designing for different platforms and channels•4 Minuten
Convey the game's atmosphere and setting•3 Minuten
1 Lektüre•Insgesamt 10 Minuten
Visual storytelling in video game marketing: Key principles and techniques•10 Minuten
2 Aufgaben•Insgesamt 45 Minuten
Recognize the role of game visuals in marketing•15 Minuten
Recognize the impact of visuals on marketing•30 Minuten
1 peer review•Insgesamt 90 Minuten
Activity: Create a captivating game character and design a dynamic game scene for PixelForge Games•90 Minuten
Client feedback and Iteration
Modul 4•3 Stunden abzuschließen
Moduldetails
This module emphasizes the vital role of client feedback and iteration in achieving exceptional design outcomes. Learn to receive, interpret, and skillfully implement client feedback into designs, fostering effective collaboration and compromise. Discover techniques for refining work through self-critique and user testing, recognizing the importance of continuous improvement in the design process. Apply learned skills to a real-world scenario by revising a marketing design based on client feedback, showcasing the ability to communicate effectively, problem-solve creatively, and deliver designs that exceed expectations.
Das ist alles enthalten
16 Videos3 Lektüren4 Aufgaben
Infos zu Modulinhalt anzeigen
16 Videos•Insgesamt 47 Minuten
Introduction to client feedback and iteration.•2 Minuten
The importance of client feedback•3 Minuten
Active listening and effective communication: Building rapport and understanding client needs•2 Minuten
Decoding feedback: Interpreting both explicit and implicit suggestions•1 Minute
Prioritizing feedback: Identifying key points and areas for improvement•3 Minuten
Managing revisions and iterations: Staying organized and efficient throughout the feedback process•3 Minuten
Dealing with difficult feedback: Handling criticism and managing client expectations•3 Minuten
Fostering positive client relationships•3 Minuten
Understanding and addressing client concerns•3 Minuten
The power of collaboration•2 Minuten
Conduct user testing•4 Minuten
Analyze and interpret feedback: Identifying patterns and actionable takeaways•4 Minuten
Implement changes effectively•3 Minuten
Documenting your process: Keeping track of iterations and design decisions•3 Minuten
Find solutions that satisfy both the client and your design vision•5 Minuten
The client-designer partnership•2 Minuten
3 Lektüren•Insgesamt 30 Minuten
The anatomy of a successful client feedback session: A visual guide to effective communication and collaboration•10 Minuten
A designer's guide to navigating revisions and maintaining creative integrity•10 Minuten
Digital and Print Media Design Summary•10 Minuten
4 Aufgaben•Insgesamt 120 Minuten
Managing client feedback•15 Minuten
Identify the power of iteration•15 Minuten
Activity: Revise PixelForge Games designs based on peer feedback•60 Minuten
Recognize how to turn client feedback into opportunities•30 Minuten
Erwerben Sie ein Karrierezertifikat.
Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.
Xbox is a prominent player in the video game industry, encompassing a wide range of products and services beyond just consoles. It has evolved significantly since its inception in 2001, becoming a multi-faceted brand that caters to gamers across various platforms.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Finanzielle Unterstützung verfügbar, weitere Informationen
¹ Einige Aufgaben in diesem Kurs werden mit AI bewertet. Für diese Aufgaben werden Ihre Daten in Übereinstimmung mit Datenschutzhinweis von Courseraverwendet.