Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Content Marketing, Journey Mapping, Target Audience, Marketing Analytics, Goal Setting, Smart Goals
★ 4.7 (258) · Débutant · Cours · 1 à 4 semaines

Simplilearn
Compétences que vous acquerrez: Search Engine Marketing, Data-Driven Marketing, Google Ads, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Key Performance Indicators (KPIs), Digital Marketing Campaigns, Marketing Effectiveness, Performance Measurement, Business Metrics, Google Analytics, Marketing Budgets, Performance Metric, Digital Marketing, Paid media, Search Engine Optimization, MarTech, Marketing Strategies, Marketing
★ 4.1 (7) · Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Content, Pinterest, Marketing Strategies, Marketing Planning, Instagram, Campaign Planning, LinkedIn, Smart Goals, Facebook, Customer Relationship Management, Marketing Channel, Goal Setting, Customer Engagement
Mixte · Cours · 1 à 4 semaines

Universidad de Palermo
Compétences que vous acquerrez: Marketing Planning, Target Audience, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Communication Strategies, Market Dynamics, Consumer Behaviour, Value Propositions
★ 4.8 (53) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Copywriting, Target Audience, Blogs, Web Content, Search Engine Optimization, Content Creation, Content Optimization, Digital Publishing, Content Marketing, Target Market, WordPress, Digital Content, Content Development and Management, Customer Analysis, Digital Marketing, Web Analytics and SEO, Writing, Persuasive Communication, Driving engagement, Content Management
★ 5 (19) · Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Promotional Materials, Promotions and Campaigns, Design Strategies, Logo Design, Data-Driven Marketing, Cross-Channel Marketing, Content Performance Analysis, Branding, Drive Engagement, Driving engagement, Graphic and Visual Design, Typography
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Gestion de la marque, Création de contenu, L'IA responsable, Analyse des données, IA générative, Éthique des données, Analyse marketing, L'image de marque
★ 4.5 (50) · Intermédiaire · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Marketing Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Case Studies, Plan Execution, Consumer Behaviour, Hotels and Accommodations
★ 5 (26) · Débutant · Cours · 1 à 3 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Campaign Management, Digital Marketing Tools, Campaign Planning, Digital Marketing Campaigns, Marketing Effectiveness, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Digital Marketing, Marketing Analytics, Performance Analysis, Strategic Marketing, Performance Measurement, Return On Investment, Media Planning, Content Strategy, Marketing, Customer Analysis, Brand Strategy, Agile Methodology
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Pinterest, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Content, Storytelling, Marketing Strategies, Data-Driven Marketing, Content Creation, Marketing Planning, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Instagram, Campaign Planning, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Surveys, Brand Awareness, Pivot Tables And Charts, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Business Intelligence, Looker (Software), Stakeholder Communications, Market Research, Data Pipelines, Key Performance Indicators (KPIs), Revenue Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Email Marketing, Microsoft Excel, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Performance Measurement, Business Reporting, Analytics, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization
Débutant · Cours · 1 à 3 mois