What is the focus of this behavioral marketing training program?

This program focuses on the fundamentals of behavioral marketing and its practical application in digital campaigns. It covers data collection, audience segmentation, strategic planning, and using behavioral insights to drive engagement, retention, and ROI.

Who should enroll in this course?

This course is ideal for marketing professionals, business owners, entrepreneurs, and beginners who want to build foundational knowledge and practical skills in data-driven, modern marketing strategies.

What practical skills will I gain from this course?

You’ll learn to collect and analyze behavioral data, segment audiences effectively, craft targeted campaigns using email, social media, and Google Ads, and apply frameworks like the RACE model to improve marketing results and customer growth.

What are the real-world applications of behavioral marketing covered in this course?

The course covers how to personalize marketing across channels, use behavioral data to drive acquisition and retention, manage the customer lifecycle, and apply digital marketing strategies for measurable business outcomes.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Behavioral Marketing

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Behavioral Marketing

Ce cours fait partie de plusieurs programmes.

Enseigné en Français (doublage IA)

Instructeur : Priyanka Mehta

2 958 déjà inscrits

Inclus avec

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

20 avis

niveau Débutant

Expérience recommandée

8 heures à compléter

Planning flexible

Apprenez à votre propre rythme

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

20 avis

niveau Débutant

Expérience recommandée

8 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.

Compétences que vous acquerrez

Catégorie : Digital Marketing
Catégorie : Data-Driven Marketing
Catégorie : Cross-Channel Marketing
Catégorie : Online Advertising
Catégorie : Marketing Effectiveness
Catégorie : Marketing Analytics
Catégorie : Email Marketing
Catégorie : Personalized Campaigns
Catégorie : Marketing Strategies
Catégorie : Customer Relationship Management
Catégorie : Target Market
Catégorie : Driving engagement
Catégorie : Digital Advertising
Catégorie : Data Collection
Catégorie : Social Media Marketing

Outils que vous découvrirez

Catégorie : Google Ads

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

8 devoirs

Enseigné en Français (doublage IA)

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours est disponible dans le cadre de

Lorsque vous vous inscrivez à ce cours, vous devez également sélectionner un programme spécifique.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 2 modules dans ce cours

This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how consumer actions shape campaigns. Explore data collection, audience segmentation, and practical use of behavioral insights for acquisition, retention, and customer growth. Next, dive into key behavioral marketing types like email, social media, and Google Ads while assessing pros, cons, and integration into digital strategies. Finally, master the RACE Framework, customer lifecycle management, and post-pandemic marketing trends to craft effective, goal-driven strategies that boost engagement and ROI.

By the end of this course, you will be able to: Understand behavioral marketing concepts and applications Apply data-driven strategies for targeted campaigns Utilize behavioral data to enhance engagement and conversions Implement digital frameworks and lifecycle strategies for sustainable growth Ideal for marketing professionals and beginners aiming to build expertise in data-driven, modern marketing practices.

Détails du module

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

Inclus

58 vidéos6 lectures6 devoirs

58 vidéosTotal 100 minutes

Behavioral Marketing Introduction4 minutes
What Will You Learn?2 minutes
Introduction to Behavioral Marketing1 minute
Behavioural Marketing2 minutes
Behavioral Marketing in Marketing Campaigns2 minutes
How Does Behavioral Marketing Work?1 minute
Data Collection and Analysis1 minute
Audience Segmentation2 minutes
Strategizing Marketing Effort2 minutes
Behavioral Data in Marketing1 minute
Usage Of Behavioral Data: Customer Acquisition1 minute
Usage Of Behavioral Data: Customer Retention2 minutes
Usage Of Behavioural Data Customer Growth1 minute
Quick Recap3 minutes
Behavioral Marketing Types And Needs Introduction1 minute
Personalization of Behavioral Marketing1 minute
Behavioral Marketing Types: Email Marketing1 minute
Behavioral Marketing Types: Social Media Ads1 minute
Behavioral Marketing Types: Google Ads2 minutes
Why Is Behavioral Marketing Important?2 minutes
Behavioral Marketing in Digital Marketing Strategy3 minutes
Pros of Behavioural Marketing Increased User Engagement1 minute
Pros of Behavioural Marketing - Increased Conversion Rates1 minute
Pros of Behavioural Marketing - Improved Customer Experience and Faster Decision Making1 minute
Cons of Behavioural Marketing2 minutes
Quick Recap3 minutes
Spotlight4 minutes
Introduction to Digital Marketing Strategy for Business Growth1 minute
Digital Marketing Strategy for Business Growth1 minute
Developing a Digital Marketing Strategy1 minute
Building Buyer Personas1 minute
Identifying the Goals1 minute
Evaluating the Existing Digital Channels and Assets2 minutes
Evaluating Existing Digital Channels and Assets - Example1 minute
Auditing and Planning Owned Media Campaigns1 minute
Steps for Auditing and Planning Owned Media Campaigns2 minutes
Auditing and Planning Earned Media Campaigns1 minute
Auditing and Planning Paid Media Campaigns1 minute
Bringing Digital Marketing Campaign Together1 minute
Quick Recap3 minutes
Introduction to RACE Framework1 minute
RACE Framework2 minutes
Phases of RACE Framework2 minutes
Why RACE Framework Is Recommended?2 minutes
Quick Recap3 minutes
Spotlight4 minutes
Introduction to Customer Lifecycle Management (CLM)1 minute
Customer Lifecycle Management1 minute
Stages of Customer Lifecycle Management3 minutes
Building Successful Customer Lifetime Management2 minutes
Quick Recap2 minutes
Introduction to Marketing in Post-pandemic Era1 minute
Marketing in Post-Pandemic Era1 minute
Post Pandemic Marketing Parameters2 minutes
More Post Pandemic Marketing Parameters2 minutes
Quick Recap3 minutes
Spotlight2 minutes
Case Study Intels Marketing Strategy3 minutes

6 lecturesTotal 60 minutes

Introduction to Behavioral Marketing 10 minutes
Behavioral Marketing Types and Needs10 minutes
Digital Marketing Strategy for Business Growth10 minutes
Introduction to RACE Framework10 minutes
Introduction to Customer Lifecycle Management (CLM)10 minutes
Marketing in Post-Pandemic Era10 minutes

6 devoirsTotal 65 minutes

Quiz on Introduction to Behavioral Marketing 10 minutes
Quiz on Behavioral Marketing Types And Needs10 minutes
Quiz on Digital Marketing Strategy for Business Growth15 minutes
Quiz on Introduction to RACE Framework10 minutes
Quiz on Introduction to Customer Lifecycle Management (CLM)10 minutes
Quiz on Marketing in Post-Pandemic Era10 minutes

Inclus

1 lecture2 devoirs

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.