This module explores how co-branding can help organisations expand awareness, strengthen credibility and reach new customer segments. You will examine how brands can collaborate strategically to create shared value, build trust and increase market visibility. By understanding how co-branding supports positioning, audience relevance and commercial opportunity, you will learn how to assess partnership fit and use collaborative brand strategies to support stronger sales and marketing outcomes.

This module focuses on how marketing partnerships can be planned, managed and evaluated through a revenue-focused lens. You will explore how partnership activity can support sales objectives, improve customer reach and create measurable commercial value. By examining ROI-focused strategy, performance indicators and partnership outcomes, you will learn how to connect brand collaboration with sales revenue, customer acquisition and long-term growth.

This module introduces growth-focused sales strategies that help organisations connect customer insight, brand advocacy and revenue performance. You will explore how modern sales roles can support growth by using experimentation, data, customer feedback and cross-functional collaboration. By understanding how growth hacking principles apply to sales activity, you will learn how to identify opportunities for acquisition, engagement and advocacy while keeping brand messaging aligned with customer value.