Asana

Content Operations & Campaign Communication in Asana

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Asana

Content Operations & Campaign Communication in Asana

Asana Academy

Instructeur : Asana Academy

Inclus avec Coursera PlusEn savoir plus

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
niveau Débutant

Expérience recommandée

1 semaine à compléter
à 10 heures par semaine
Planning flexible
Apprenez à votre propre rythme
Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
niveau Débutant

Expérience recommandée

1 semaine à compléter
à 10 heures par semaine
Planning flexible
Apprenez à votre propre rythme

Ce que vous apprendrez

  • Organize content calendars and review stages using Asana project views and multi-homing.

  • Align content requests with campaign goals using planning templates and custom fields.

  • Validate and publish stakeholder updates using Asana AI and Asana Dash.

  • Summarize review feedback and preserve final decisions for accurate reporting.

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

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Élaborez votre expertise en Marketing

Ce cours fait partie de la Certificat Professionnel Asana AI-Driven Campaign & Content Workflow Management
Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à ce Certificat Professionnel.
  • Apprenez de nouveaux concepts auprès d'experts du secteur
  • Acquérez une compréhension de base d'un sujet ou d'un outil
  • Développez des compétences professionnelles avec des projets pratiques
  • Obtenez un certificat professionnel partageable auprès de Asana

Il y a 11 modules dans ce cours

Effective content scheduling depends on task records that accurately represent ownership, working dates, publication dates, and review readiness. You will organize a marketing content calendar in Asana and use list, board, and calendar views to answer different production questions. By checking the completed records across these views, you will identify and correct information that could make upcoming assets or approval status unreliable. This content reflects Asana as of August 2026. Activities using the configured content-calendar fields assume a Starter plan with a paid seat; an equivalent supplied-evidence route is provided if those features are unavailable. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

2 vidéos2 lectures2 devoirs

Shared campaign work remains reliable when every team refers to the same authoritative task rather than maintaining competing copies. You will determine when a content deliverable should be multi-homed, place the existing task in a second project context, and verify its identity through ownership, dates, comments, status, and activity history. By resolving an intentionally duplicated record without losing unique information, you will preserve one source of truth across teams. This content reflects Asana as of August 2026 and assumes a Personal plan or higher to complete the core multi-homing activities. Where the supplied workflow uses configured fields, equivalent evidence is provided so those fields are not required for successful completion. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

2 vidéos2 lectures3 devoirs

Execution teams need consistent strategic information to understand what an asset must achieve and how it fits the campaign. You will examine how campaign goal, audience, channel, content format, and campaign stage are represented through Asana custom fields and planning information. By comparing supplied request records with the defined field schema, you will identify accurate, missing, ambiguous, and contradictory representations and explain how they affect execution alignment. Execution alignment means that the selected objective, audience, channel, format, campaign stage, and review requirements agree with the supplied campaign brief and do not create conflicting production expectations. This content reflects Asana as of August 2026. Custom fields are available on Starter and higher plans; what you can view or change depends on your project access and permissions. When direct access is unavailable, the supplied request records and evidence pathway provide the same analysis when custom-field access is unavailable. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

2 vidéos3 lectures1 devoir

A reusable planning template helps a marketing team turn strategic intent into consistent production work without removing the need for judgment. You will apply a predefined Asana template to a supplied asset request, aligning its campaign objective, audience, channel, format, source information, ownership, and review requirements. By validating the completed request against production-readiness criteria, you will correct gaps before the work enters the team workflow. This content reflects Asana as of August 2026. Activities using configured planning fields or reusable template features assume a Starter plan with a paid seat; an approved editable-template pathway is provided when those features are unavailable. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

2 vidéos2 lectures3 devoirs

A visible brand-review structure helps teams recognize whether required messaging, visual, and approval checks have actually occurred. You will examine how Asana task templates, subtasks, approval owners, and consistency checks represent the sequence and evidence of brand review. By comparing a supplied deliverable workflow with the defined review requirements, you will identify omissions and explain how they affect approval readiness. This content reflects Asana as of August 2026. This module uses supplied workflow evidence for the core inspection activities, so direct task-template access is not required. If you choose to explore equivalent structures in your own Asana workspace, feature availability may depend on your plan. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

1 vidéo4 lectures1 devoir

Repeatable workflow controls help teams apply brand standards consistently before campaign assets are approved. You will configure a reusable Asana task structure using templates, subtasks, approval ownership, and custom fields to represent messaging and visual checks. By validating the configured workflow against the supplied brand requirements, you will identify incomplete review work and prevent the asset from being treated as approval-ready. This content reflects Asana as of August 2026. Task-template activities require a Starter plan with a paid seat; supplied workflow evidence is provided where direct task-template access is unavailable. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

1 vidéo3 lectures3 devoirs

A useful weekly status report must combine concise communication with evidence that accurately reflects current campaign activity. You will use Smart Status and Asana Dash, or supplied evidence representing those capabilities, to distinguish drafted status language from the task and priority signals that support it. By checking material claims, blockers, progress, and next actions against source activity, you will correct the update and decide whether it is ready to publish. This content reflects Asana as of August 2026.

Inclus

2 vidéos2 lectures2 devoirs

Portfolio-level summaries help campaign leaders identify patterns that may be difficult to see when initiatives are reviewed separately. You will compare campaign-health signals, distinguish shared risks from campaign-specific issues, and evaluate materiality, recurrence, resource conflict, and status currency across a portfolio. Based on the evidence, you will prioritize the issues requiring attention and identify where project-level verification is necessary before escalation. This content reflects Asana AI as of August 2026. Portfolio AI summaries require an eligible Advanced or higher plan with Asana AI enabled. Approved portfolio and project evidence is provided when direct portfolio or AI access is unavailable. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

1 vidéo2 lectures2 devoirs

AI-drafted reporting can speed stakeholder communication, but a draft may not include every recent campaign change or piece of context. You will evaluate each material statement against current task activity, milestone, blocker, dependency, and decision evidence, then correct the draft without removing supported information. By recording the claim-level evidence and materiality of each issue, you will defend a publish, revise, or withhold decision. This content reflects Asana AI as of August 2026. Direct AI-assisted status functionality requires applicable Starter+ access with Asana AI enabled; the supplied AI drafts and campaign-evidence pathway provide the complete evaluation experience when direct AI access is unavailable. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

1 vidéo2 lectures2 devoirs

Long review threads become operationally useful only when the latest valid direction can be distinguished from discussion that remains open or has been superseded. You will verify an Asana AI comment summary against the source thread, classify decisions, questions, blockers, approvals, and outdated feedback, and capture the result in a durable decision record. By documenting ownership, rationale, affected work, remaining actions, and reporting implications, you will keep future reviewers and status updates aligned with the approved direction. This content reflects Asana AI as of August 2026. AI comment summaries require a Starter plan or higher with Asana AI enabled; supplied comment threads and AI-summary evidence are provided when direct AI access is unavailable. Comment-based decision tracking can be completed through the approved supplied-evidence pathway. You can complete the Asana activities in a supported web browser; no desktop software installation is required.

Inclus

1 vidéo3 lectures3 devoirs

An integrated content-operations workflow helps a campaign team maintain strategic alignment, production visibility, review control, and trustworthy stakeholder communication from one coordinated process. You will use a supplied retail campaign package to organize content requests and calendar records, preserve shared-task identity, apply brand-review requirements, resolve review decisions, and validate AI-assisted reporting. Based on the completed workflow and evidence, you will produce a campaign-readiness judgment and stakeholder status report that identify remaining risks and focused next actions. This content reflects Asana AI and Dash as of August 2026. Who this is for: This project is for you if you want to demonstrate that you can operate a content workflow rather than configure isolated Asana features. You will produce evidence showing how content strategy, production tracking, brand review, decision tracking, and stakeholder communication fit together in one marketing-operations process.

Inclus

3 lectures1 devoir

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Instructeur

Asana Academy
Asana
2 Cours1 apprenant

Offert par

Asana

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Foire Aux Questions

¹ Certains travaux de ce cours sont notés par l'IA. Pour ces travaux, vos Données internes seront utilisées conformément à Notification de confidentialité de Coursera.