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Apprenez de nouveaux concepts auprès d'experts du secteur
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Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 5 modules dans ce cours
Step into the world of high-impact digital advertising with this Google Ads Course – your complete guide to mastering paid ads. Created for marketers, entrepreneurs, solopreneurs, and anyone aiming to learn PPC from scratch to expert level, this course provides step-by-step practical lessons to help build winning ad campaigns.
This is a hands-on based course so you will learn how to do things step-by-step.
You'll learn how to build out winning Search, Display, YouTube, and Shopping campaigns; develop killer targeting methods; master keyword strategy and bidding approaches; utilize extensions & remarketing lists, and track your conversions like a pro. Every module combines theory with actionable exercises you can directly apply to your own campaigns for building, launching & optimizing campaigns that generate ROI.
If you're ready to build high-performing campaigns, boost visibility, and drive business growth — enroll now and start mastering the world's most powerful advertising platform today!
Learn the fundamentals of Google Ads, including how the platform works, how ads appear, and how to create effective Search Campaigns. Explore keywords, ad formats, and extensions to build a strong foundation for campaign success.
Inclus
27 vidéos5 lectures13 devoirs
Afficher les informations sur le contenu du module
27 vidéos•Total 144 minutes
Course Introduction•2 minutes
How Google Ads Works and Where Your Ads Appear•6 minutes
How Google Ads Auction, Ad Rank and Quality Score Impact Performance•18 minutes
Understanding Google Ads Account Structure, Metrics and Navigation•21 minutes
Using Dynamic Search Ads for Website Coverage•3 minutes
Creating Responsive Display Ads•4 minutes
Google Ads Extensions Overview•8 minutes
Using Sitelinks to Increase Click Opportunities•3 minutes
Using Call Extensions for Lead Calls•1 minute
Using Callouts to Highlight Key Benefits•1 minute
Using Location Extensions for Local Business Growth•2 minutes
Using Structured Snippets for Product and Service Highlights•2 minutes
Using Price Extensions to Showcase Offers•2 minutes
Using Promotion Extensions for Campaign Boost•2 minutes
Using Lead Form Extensions for Lead Capture•4 minutes
Using App Extensions for App Installs•2 minutes
Using Business Branding in Ads•1 minute
Using Dynamic Keyword Insertion•7 minutes
Using Countdown Timers for Urgency•2 minutes
Using Location Insertion for Personalization•3 minutes
5 lectures•Total 25 minutes
Why Search Ads Capture High-Intent Customers Better Than Most Channels•5 minutes
How Search Intent Drives Google Ads Conversion Performance•5 minutes
Why Ad Relevance Matters More Than Bid Amount in Google Ads•5 minutes
How Ad Extensions Increase Click-Through Rate and Conversion Opportunities•5 minutes
Summary•5 minutes
13 devoirs•Total 148 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•12 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•15 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•6 minutes
Checkpoint Quiz•6 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•8 minutes
Google Ads Bidding & Display Network
Module 2•3 heures à terminer
Détails du module
Master Google Ads bidding strategies and explore the Display Network to reach broader audiences. Learn how to optimize bids, target the right users, and create visually engaging display campaigns that drive awareness and conversions.
Inclus
23 vidéos4 lectures8 devoirs
Afficher les informations sur le contenu du module
How Smart Bidding Uses Machine Learning to Improve Campaign Performance•5 minutes
How Display Advertising Builds Demand Before Search Happens•5 minutes
Why Audience Signals Are Critical for Display Campaign Success•5 minutes
Summary•5 minutes
8 devoirs•Total 106 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•12 minutes
Tracking Setup & Remarketing
Module 3•3 heures à terminer
Détails du module
Understand how to set up conversion tracking and use data to measure success. Learn remarketing strategies to re-engage past visitors and build smarter, data-driven campaigns.
Inclus
18 vidéos3 lectures8 devoirs
Afficher les informations sur le contenu du module
18 vidéos•Total 66 minutes
What is Conversion Tracking & How to setup Conversion Tracking•2 minutes
Conversions On A Website•15 minutes
Conversions On An App•3 minutes
Conversions From Phone Calls•3 minutes
Conversions Offline•4 minutes
Create New Chart•1 minute
Value Rules•3 minutes
Custom Variables•2 minutes
Settings & Uploads•2 minutes
Measurement - Attribution•3 minutes
Remarketing Overview•3 minutes
Audience Manager•5 minutes
Remarketing Campaign Creation•7 minutes
App Users•2 minutes
Youtube Remarketing•3 minutes
Customer List•3 minutes
Custom Combinations•3 minutes
Google Analytics•2 minutes
3 lectures•Total 15 minutes
Why Remarketing Audiences Often Deliver the Highest ROI•5 minutes
How First-Party Data Is Becoming the Future of Digital Advertising•5 minutes
Summary•5 minutes
8 devoirs•Total 93 minutes
Proficiency Quiz•30 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•12 minutes
Checkpoint Quiz•6 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•6 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•8 minutes
Youtube Advertising & Ecommerce Advertising
Module 4•3 heures à terminer
Détails du module
Discover how to create impactful YouTube video ads and effective shopping campaigns. Learn to set up Merchant Center, run Performance Max and Demand Gen campaigns, and connect creativity with measurable outcomes.
Inclus
15 vidéos3 lectures8 devoirs
Afficher les informations sur le contenu du module
15 vidéos•Total 87 minutes
Youtube Overview•6 minutes
Youtube Instream Ad Campaign Creation•5 minutes
In-Feed Ad Campaign Creation•4 minutes
Bumper Ad Campaign Creation•3 minutes
15 Sec Non-Skippable Ad Campaign Creation•4 minutes
Shorts Ads CAMPAIGN CREATION•3 minutes
Target Frequency Campaign Creation•3 minutes
Ad Sequence Campaign Creation•5 minutes
Audio Ads Campaign Creation•4 minutes
Shopping Ads Overview, Google Merchant Center Account•3 minutes
Merchant Center Account Creation•15 minutes
Shopping Ads Campaign Creation•12 minutes
Performance Max Campaign Creation•10 minutes
Universal App Campaign Creation•5 minutes
Demand Gen Campaign Creation•5 minutes
3 lectures•Total 15 minutes
Why Video Advertising Influences Buying Decisions Faster Than Static Ads•5 minutes
How Product Data Feeds Power Modern E-Commerce Advertising•5 minutes
Summary•5 minutes
8 devoirs•Total 93 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•25 minutes
Proficiency Quiz•6 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•4 minutes
Advanced Google Ads Tools & Account Management, Certification
Module 5•7 heures à terminer
Détails du module
Explore advanced Google Ads tools for automation, reporting, and large-scale management. Learn to use scripts, planners, and Ads Editor, and prepare for your official Google Ads Skillshop Certification.
Inclus
41 vidéos3 lectures19 devoirs
Afficher les informations sur le contenu du module
Manager Accounts/My Client Center Overview•2 minutes
Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land•3 minutes
Google Ads Skillshop Certification•2 minutes
Summary•1 minute
3 lectures•Total 15 minutes
How Data-Driven Optimization Separates High-Performing Advertisers•5 minutes
How Automation and AI Are Transforming Paid Advertising Management•5 minutes
Why Continuous Learning Is Critical in Digital Advertising Careers•5 minutes
19 devoirs•Total 216 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•12 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•9 minutes
Proficiency Quiz•27 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•6 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•6 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•6 minutes
Obtenez un certificat professionnel
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
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Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
Anyone who wants to learn about Google advertising, whether they are an entrepreneur, freelancer, student, or marketer, who wants to learn Google Ads.
How will this course help me grow my business?
Mastering Google Ads will allow you to build and optimize high-performing ad campaigns that raise visibility, drive website traffic, and boost conversions. This will directly contribute to the growth of your business and the highest return on your advertising investment.
Do I need prior experience in digital advertising to take this course?
No prior experience is required! Whether you're new to Google Ads or looking to improve your skills, this course will take you from the fundamentals to expert-level techniques, with step-by-step instructions, theory-based lectures, and practical exercises.
Will this course help me optimize my Google Ads campaigns for better performance?
Yes! You'll learn how to establish practical targeting approaches, develop keyword strategies, optimizebidding, andleverageextensions and remarketing lists to boost campaign effectiveness. The training teaches you how to assess and improve your campaigns for better outcomes.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.