Who is this course for?

This course is designed for beginners, entrepreneurs, small business owners, and marketers who want to learn Mailchimp from scratch and apply email marketing effectively.

What will I be able to do after completing this course?

You will be able to set up a Mailchimp account, design landing pages, create email campaigns, automate workflows, segment lists, analyze performance, build a website, and use integrations for better marketing results.

What topics are covered in the course?

You will learn account setup, dashboard basics, campaign creation, landing pages, automation, analytics, segmentation, website creation, and integrations.

Does this course include advanced Mailchimp features?

Yes. Beyond basics, the course covers automations, analytics, segmentation, performance tracking, and website or integration features for scaling campaigns.

How is the course structured?

The course is divided into beginner-friendly modules, starting with an introduction to Mailchimp and progressing to advanced features under Features and Performance.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Mailchimp Basics Training for Beginners

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Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Mailchimp Basics Training for Beginners

Instructeur : Priyanka Mehta

Inclus avec

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

2 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Set up your Mailchimp account and master key dashboard features
Design high-converting landing pages and engaging email campaigns
Automate emails, apply segmentation, and use analytics for smarter decisions
Build a simple website and connect integrations to enhance marketing impact

Compétences que vous acquerrez

Catégorie : Cross-Channel Marketing
Catégorie : Customer Data Management
Catégorie : Marketing Strategies
Catégorie : Target Audience
Catégorie : Web Presence
Catégorie : Data-Driven Marketing
Catégorie : Email Automation
Catégorie : Configuration Management
Catégorie : Customer Engagement
Catégorie : Email Marketing
Catégorie : Account Management
Catégorie : Campaign Management
Catégorie : Marketing Automation
Catégorie : Marketing Analytics
Catégorie : Performance Analysis

Outils que vous découvrirez

Catégorie : Digital Marketing Tools
Catégorie : Dashboard

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

janvier 2026

Évaluations

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Enseigné en Anglais

91%

of learners achieved a positive career outcome

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Il y a 2 modules dans ce cours

This Mailchimp course equips you with the skills to design, automate, and optimize email marketing campaigns using one of the most popular marketing platforms. Start by learning the fundamentals of Mailchimp, including account setup, dashboard navigation, audience management, and essential configurations. Then, build core campaign assets such as high-converting landing pages and professional email campaigns tailored for beginners.

Next, explore advanced features to unlock Mailchimp’s full potential, including workflow automation, segmentation, performance tracking, and data-driven optimization. You’ll also learn how to create a basic website with Mailchimp’s website builder and connect key integrations to streamline workflows and scale your marketing efforts across channels. By the end of this course, you will be able to: - Set Up & Navigate Mailchimp: Configure accounts, dashboards, and audiences - Build Campaign Assets: Create landing pages and email campaigns - Automate & Analyze: Use automation, segmentation, and analytics for better results - Expand Your Presence: Build a website and integrate tools to scale campaigns Ideal for beginners, entrepreneurs, small business owners, and marketers looking to build hands-on email marketing expertise with no prior experience required.

Détails du module

Learn how to launch your email marketing journey with Mailchimp. This module covers account setup, dashboard basics, and essential configuration. You’ll also explore how to create key campaign assets including a high-converting landing page and your first regular email. Perfect for beginners who want a fast, practical introduction to Mailchimp and email marketing success.

Inclus

4 vidéos1 lecture3 devoirs

Unlock Mailchimp’s advanced capabilities to automate, analyze, and scale your marketing. Learn how to set up powerful automations, track performance with analytics, and improve decisions with data. This module also covers building a web presence using Mailchimp’s website builder and connecting essential integrations to streamline workflows and boost overall campaign performance.