MBA Essentials

Économisez sur les compétences qui vous font briller avec 40 % de réduction sur 3 mois de Coursera Plus. Économisez maintenant

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

MBA Essentials

Enseigné en Français (doublage IA)

Instructeur : Javier Yanez

23 481 déjà inscrits

Inclus avec

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

253 avis

niveau Intermédiaire

Certaines connaissances prérequises

Planning flexible

1 semaine à 10 heures une semaine

Apprenez à votre propre rythme

96%

La plupart des étudiants ont apprécié ce cours

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

253 avis

niveau Intermédiaire

Certaines connaissances prérequises

Planning flexible

1 semaine à 10 heures une semaine

Apprenez à votre propre rythme

96%

La plupart des étudiants ont apprécié ce cours

Ce que vous apprendrez

Identify what is required for and expected from an MBA
Critically assess alternative sources of information

Compétences que vous acquerrez

Catégorie : Organizational Change
Catégorie : Sustainable Business
Catégorie : Business Administration
Catégorie : Accounting
Catégorie : Marketing
Catégorie : Marketing Strategies
Catégorie : Strategic Marketing
Catégorie : Business Management
Catégorie : Corporate Sustainability
Catégorie : Business Operations
Catégorie : Leadership Studies
Catégorie : Innovation
Catégorie : Supply Chain
Catégorie : Change Management
Catégorie : Project Management
Catégorie : Digital Transformation
Catégorie : Financial Data
Catégorie : Leadership and Management
Catégorie : Supply Chain Management
Catégorie : Business Leadership

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

4 devoirs

Enseigné en Français (doublage IA)

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Il y a 4 modules dans ce cours

Embark on a transformative journey through the world of business with our comprehensive course, MBA Essentials. Delivered by a team of dynamic instructors, each with their own unique teaching style, this course offers a diverse perspective on the multifaceted realm of business administration. In the 21st century, businesses demand individuals who can decipher data and information to craft strategic foresight. This course serves as a foundational cornerstone for those aspiring to elevate their careers.

Learners will delve into the vital components of the MBA experience, gaining essential knowledge, fostering the right attitude, and preparing for the challenges that lie ahead. Moving between concepts, applications, tools, and skills, you'll gain more insights into strategy and supply chain management, financial data, leadership and change, and finally innovation and marketing. If you're looking to find out more about an MBA—or even want to refresh your own knowledge—this course is a great starting point.

An introduction and welcome to the course, followed by modules on the first topics of this course: Business Models, the Global Economy, and Global Business and Supply Chains.

Inclus

15 vidéos7 lectures1 devoir3 sujets de discussion

15 vidéosTotal 61 minutes

Introduction to the course1 minute
Welcome to Week 1!1 minute
What are business models?3 minutes
Pipeline and platform business model characteristics5 minutes
Strategies to design digital business models5 minutes
Why is supply chain management (SCM) a hot topic?2 minutes
Supply chain management and/or logistics?4 minutes
What flows through supply chains?7 minutes
SCM deals with goods and services6 minutes
How to classify suppliers3 minutes
Introduction to the global economy3 minutes
International trade4 minutes
Trade in Technology and Capital4 minutes
Financial globalization6 minutes
Going forward6 minutes

7 lecturesTotal 65 minutes

Course information and teaching staff10 minutes
Why do business models matter?10 minutes
Business model frameworks10 minutes
Types of business models10 minutes
Business model design process5 minutes
Aftermaths on supply networks10 minutes
Is it possible to manage supply networks?10 minutes

1 devoirTotal 30 minutes

Week 1 Quiz30 minutes

3 sujets de discussionTotal 20 minutes

Analyse a platform business model10 minutes
A fully local business?5 minutes
Supply chains and the world5 minutes

In this module, you'll gain insights into Accounting and Analytics, the UN's Sustainable Development Goals and how they're connected to business, and Digital Innovation within organisations.

Inclus

9 vidéos4 lectures1 devoir5 sujets de discussion

9 vidéosTotal 35 minutes

Welcome to Week 2!1 minute
What is accounting analytics?4 minutes
Accounting analytics vs traditional accounting and big data5 minutes
What does the typical accountant need to know?4 minutes
What does the future hold?2 minutes
The SDGs: a brief history and its relevance to business6 minutes
How are SDGs relevant for business and business leaders?4 minutes
SDG integration and reporting5 minutes
What is digital innovation?4 minutes

4 lecturesTotal 40 minutes

What are the 17 goals?10 minutes
The evolution and importance of digital innovation10 minutes
Digital game-changers10 minutes
The ethics and path of responsible innovation10 minutes

1 devoirTotal 30 minutes

Week 2 Quiz30 minutes

5 sujets de discussionTotal 45 minutes

What do you know about Sustainable Development Goals?10 minutes
Discuss an SDG5 minutes
Organisations and SDGs10 minutes
Digital innovation impact10 minutes
Reflect on the industry10 minutes

A key element in business administration is managing projects and change, and this module will focus on both of those elements.

Inclus

8 vidéos4 lectures1 devoir4 sujets de discussion

8 vidéosTotal 38 minutes

Welcome to Week 3!1 minute
Introduction to project management7 minutes
Methods and lifecycles8 minutes
Project management skills4 minutes
Conclusion1 minute
Defining organisational culture and cultural change5 minutes
Cultural change management blockers and enablers of successful change5 minutes
Leadership and cultural change management5 minutes

4 lecturesTotal 40 minutes

Managing the project team10 minutes
Compare your answer10 minutes
Understanding organisational culture through analytical frameworks10 minutes
What is cultural change: a 3-step model for achieving it10 minutes

1 devoirTotal 30 minutes

Week 3 Quiz30 minutes

4 sujets de discussionTotal 30 minutes

Managing the project team10 minutes
Values of corporate culture5 minutes
Key skills for managers10 minutes
Leadership capabilities5 minutes

In your final module, you'll learn more about digital marketing and business-to-business marketing and how they can work for you.

Inclus

10 vidéos6 lectures1 devoir3 sujets de discussion

10 vidéosTotal 43 minutes

Welcome to Week 4!1 minute
Understanding digital marketing strategy4 minutes
Digital consumer4 minutes
Consumer journey and digital touchpoints3 minutes
Guest speaker on measuring digital marketing effectiveness9 minutes
Challenges in business-to-business marketing5 minutes
Developing the business-to-business essentials: Analysis5 minutes
Case study reflections as analysis5 minutes
Case study reflections in combination6 minutes
Thanks for joining us!1 minute

6 lecturesTotal 60 minutes

Digital audit10 minutes
Digital tactics toolbox10 minutes
Budget and digital marketing KPIs10 minutes
Three key ideas as business-to-business essentials, separately for analysis10 minutes
Business-to-business case study10 minutes
Three key ideas in combination for practice: relationships, interactions, networks10 minutes

1 devoirTotal 10 minutes

Week 4 Quiz10 minutes

3 sujets de discussionTotal 20 minutes

Successful marketing strategy5 minutes
Suitable digital tactics5 minutes
Marketing differences10 minutes

Instructeur

Évaluations de l’enseignant

(79 évaluations)

Javier Yanez

University of Glasgow

1 Cours23 481 apprenants

Offert par

University of Glasgow

En savoir plus sur Leadership and Management

Statut : Essai gratuit
Illinois Tech
Business Management Essentials
Spécialisation
Statut : Essai gratuit
Emory University
MBE Mastering Business Essentials
Spécialisation
Statut : Essai gratuit
Board Infinity
Fundamentals of Business Management
Cours
Statut : Essai gratuit
University of California, Irvine
Essentials of Management and Strategic Planning
Cours

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Avis des étudiants

5 stars
78,26 %
4 stars
13,83 %
3 stars
4,34 %
2 stars
0,79 %
1 star
2,76 %

Affichage de 3 sur 253

Révisé le 29 avr. 2024

amazing and very useful course in growing one's career graph professional

Révisé le 20 nov. 2024

I really enjoyed this course. It was a good, short certificate that served as a great introduction to MBA ciricuulum.

Révisé le 11 mai 2024

This was good because, unlike many other courses, exams were actually challenging.

Voir plus d’avis

Foire Aux Questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.