Measuring Brand Impact: Track Loyalty And Revenue Growth

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Measuring Brand Impact: Track Loyalty And Revenue Growth

Ce cours fait partie de Spécialisation "Brand-Driven Sales: Influence Buyers And Grow Revenue"

Instructeur : The Expert Academy

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4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Explain how brand equity and customer perception influence sales performance.
Identify practical metrics for tracking brand experience, loyalty and revenue impact.
Analyse how customer journey touchpoints shape trust, satisfaction and buying behaviour.
Use CRM insight to strengthen customer relationships, retention and loyalty.

Compétences que vous acquerrez

Catégorie : Customer Analysis
Catégorie : Customer experience improvement
Catégorie : Branding
Catégorie : Sales Strategy
Catégorie : Upselling
Catégorie : Customer Retention
Catégorie : Customer Relationship Management
Catégorie : Customer Success Management
Catégorie : Customer experience strategy (CX)
Catégorie : Brand Loyalty
Catégorie : Cross Selling
Catégorie : Brand Management
Catégorie : Customer Relationship Building
Catégorie : Customer Insights
Catégorie : Revenue Management
Catégorie : Customer Engagement
Catégorie : Brand Awareness
Catégorie : Brand Marketing
Catégorie : Brand Strategy

Outils que vous découvrirez

Catégorie : Customer Relationship Management (CRM) Software

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

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août 2026

Évaluations

7 devoirs

Enseigné en Anglais

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Ce cours fait partie de la Spécialisation "Brand-Driven Sales: Influence Buyers And Grow Revenue"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

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Acquérez une compréhension de base d'un sujet ou d'un outil
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Obtenez un certificat professionnel partageable

Il y a 4 modules dans ce cours

This course helps sales, marketing and customer experience professionals understand how to measure the commercial impact of brand-led activity. You will explore how brand equity, customer perception, journey touchpoints, CRM insight and customer-centric sales strategies can reveal whether a brand is strengthening trust, loyalty and revenue performance.

The course begins by examining how brand equity connects with buyer confidence, perceived value and sales outcomes. You will consider how awareness, trust, loyalty and advocacy can be tracked through customer feedback, sales data and practical performance indicators. As the course progresses, you will explore how customer journey mapping can reveal the moments that shape brand experience and buyer confidence. You will then examine how CRM strategies help organisations understand customer behaviour, personalise communication, improve retention and support more consistent brand-led sales activity. The course concludes by focusing on customer-centric sales strategy. By the end of the course, you will be able to connect brand impact measurement with customer experience, loyalty, retention, upselling, cross-selling and long-term revenue growth.

This text-only module introduces the core measurement concepts needed to connect brand strength with sales performance. You will explore how brand equity, customer perception, awareness, trust, loyalty and advocacy can influence buyer behaviour and revenue outcomes. By examining practical ways to track brand impact through customer feedback, sales data, CRM insight and performance indicators, you will learn how to evaluate whether brand-led sales activity is improving customer confidence, supporting conversion, strengthening retention and contributing to measurable commercial growth.

Inclus

6 lectures1 devoir

6 lecturesTotal 60 minutes

Lesson Descriptions: Measuring Brand Equity And Revenue Impact10 minutes
Worksheets: Measuring Brand Equity And Revenue Impact10 minutes
Reading 1: Understanding Brand Equity In Sales10 minutes
Reading 2: Connecting Customer Perception To Sales Performance10 minutes
Reading 3: Tracking Brand Impact Across The Sales Journey10 minutes
Reading 4: Using Brand Metrics To Support Revenue Growth10 minutes

1 devoirTotal 30 minutes

Brand Impact Measurement Knowledge Check30 minutes

This module explores how customer journey mapping helps organisations understand the experiences, expectations and touchpoints that shape brand perception. You will examine how customers move through different stages of awareness, consideration, purchase and post-purchase engagement, and how each interaction can influence trust, satisfaction and loyalty. By understanding how to map customer journeys effectively, you will learn how to identify gaps, improve customer experience and strengthen the link between brand delivery and sales performance. ,

Inclus

6 vidéos2 lectures2 devoirs

6 vidéosTotal 23 minutes

Introduction3 minutes
Preparing to Map the Customer Journey3 minutes
The Customer Journey Mapping Workshop5 minutes
How to Design Your Customer Journey Map4 minutes
How to Use the Customer Journey Map to Identify What Changes to Make4 minutes
Delivering Change5 minutes

2 lecturesTotal 20 minutes

Lesson Descriptions: Customer Journey Mapping And Brand Experience10 minutes
Project: Map Your Own Customer Journey10 minutes

2 devoirsTotal 60 minutes

Applying Customer Journey Mapping Strategies30 minutes
Customer Journey Mapping Knowledge Check30 minutes

This module focuses on how CRM strategies can help organisations understand customers, strengthen relationships and improve sales performance. You will explore how customer data, segmentation, communication history and behavioural insight can support more relevant interactions across the sales journey. By examining how CRM systems connect customer experience with loyalty and revenue growth, you will learn how to use CRM insight to personalise communication, improve retention and support more consistent brand-led sales activity. ,

Inclus

17 vidéos15 lectures2 devoirs

17 vidéosTotal 95 minutes

Introduction3 minutes
What It Is And What It Isn't3 minutes
Why It's So Important And How So Many Businesses Get It Wrong8 minutes
The 7 Key Ingredients Of Maximising Your Customer Relationships5 minutes
Introducing The MCR Model4 minutes
How Do Your Relationships 'Measure Up'?2 minutes
Review And Refocus Your Approach To Customers14 minutes
Developing Your Plan1 minute
Do You Really Know Your Customers?9 minutes
How To Get To Know Them: Some Simple Steps6 minutes
Establish Ties That Bind2 minutes
Get Personal7 minutes
Create Dialogue Not Diatribes12 minutes
Educate Your Customers And Add Value5 minutes
Maximise Opportunities: Your Options1 minute
Getting Them To Spend More6 minutes
Customers As An Extra Resource6 minutes

15 lecturesTotal 150 minutes

Lesson Descriptions: CRM Strategies For Sales And Loyalty10 minutes
Toolkit 1. 12 Mistakes Assessment Toolkit10 minutes
Toolkit 2. 7 Key Ingredients Of MCR Toolkit15 minutes
Toolkit 3. Measure Your Relationships Toolkit10 minutes
Toolkit 4. The 10 D's E-Book10 minutes
Toolkit 5. 'How Well Do You Know Your Customers?' Assessment Tool10 minutes
Toolkit 6. How To Find Out What Your Customers Think Toolkit10 minutes
Toolkit 7. 'Are You Giving The Best To' Assessment Tool10 minutes
Toolkit 8. Get Personal 3D Ideas Toolkit5 minutes
Toolkit 9. Create Dialogue 3D Ideas Toolkit10 minutes
Toolkit 10. Educate And Add Value Toolkit10 minutes
Toolkit 11. Get Customers To Spend More Toolkit10 minutes
Toolkit 12. Customers As An Extra Resource Toolkit10 minutes
Toolkit 13. MCR 3D Action Plan10 minutes
Project: Develop Your Maximising Customer Relationships (MCR) Plan10 minutes

2 devoirsTotal 40 minutes

Applying CRM Strategies To Strengthen Customer Relationships10 minutes
CRM Strategies And Customer Relationship Management Knowledge Check30 minutes

This module explores how customer-centric sales strategies support retention, loyalty and long-term revenue growth. You will examine how sales professionals can use customer needs, engagement insight and relationship-building approaches to create value beyond the initial sale. By understanding how retention, upselling, cross-selling and customer success contribute to commercial performance, you will learn how to build sales strategies that reinforce brand trust, deepen customer relationships and support sustainable growth. ,

Inclus

6 vidéos3 lectures2 devoirs

6 vidéosTotal 36 minutes

Sales-Driven Customer Success Manager: Merging Success And Sales Roles9 minutes
Onboarding To Advocacy: Cultivating Long-Term Customer Partnerships6 minutes
Cross-Selling And Upselling Techniques For CSMs7 minutes
Measuring Success: KPIs for Customer Success4 minutes
Using Data To Drive Customer Engagement And Growth5 minutes
Collaborative Success: Aligning Sales And Customer Teams4 minutes

3 lecturesTotal 30 minutes

Lesson Descriptions: Customer-Centric Sales Strategy And Growth10 minutes
Worksheets: Customer-Centric Sales Strategy And Growth10 minutes
Project: Mastering Customer Success For Long-Term Growth10 minutes

2 devoirsTotal 60 minutes

Applying Customer-Centric Sales Strategies30 minutes
Customer-Centric Sales Strategy Knowledge Check30 minutes

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Instructeur

The Expert Academy

32 Cours2 630 apprenants

Offert par

The Expert Academy

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