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Design for Impact: A Guide to Product Experimentation

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Design for Impact: A Guide to Product Experimentation

Instructeur : Packt - Course Instructors

Inclus avec

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

9 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Apply research to generate testable, insight-driven hypotheses
Prioritize ideas and workflows based on value and feasibility
Test solutions using data-centered validation techniques

Compétences que vous acquerrez

Catégorie : Creative Design
Catégorie : Business Strategy
Catégorie : Resource Allocation
Catégorie : Experience Design
Catégorie : User Research
Catégorie : UI/UX Strategy
Catégorie : Product Improvement
Catégorie : Design Research
Catégorie : Statistical Hypothesis Testing
Catégorie : Product Testing
Catégorie : User Experience
Catégorie : Usability Testing
Catégorie : Strategic Prioritization
Catégorie : Data Literacy
Catégorie : A/B Testing
Catégorie : User Experience Design
Catégorie : Prioritization
Catégorie : UI/UX Research
Catégorie : Usability
Catégorie : Design and Product

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

9 devoirs

Enseigné en Anglais

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Il y a 9 modules dans ce cours

This course offers a structured approach to conversion design, blending user experience principles with business objectives. You'll explore how to align design efforts with measurable outcomes and enhance business performance.

Throughout the course, you'll learn how to build scalable strategies that incorporate data-driven decision-making, from insight gathering to testing and optimization. By the end, you'll be able to design experiments that deliver results and improve product impact. What sets this course apart is its blend of theory and real-world application. You’ll apply research techniques to generate testable hypotheses, prioritize design ideas based on feasibility, and validate solutions using data-centered methods. This course is ideal for UX professionals, product designers, and strategists eager to advance their design skills through a data-driven approach. Familiarity with research or testing methods will be beneficial but is not required. Copyright @ 2024 Erin Weigel. All rights reserved. Originally published by Rosenfeld Media, LLC. This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the author or the publisher.

In this section, we replace opinion-driven decisions with a seven-step Conversion Design workflow, using A/B tests and isolated metrics to compound user value and business impact.

Inclus

2 vidéos4 lectures1 devoir

In this section, we blend qualitative observation with quantitative analytics to craft mixed-method UX research, prioritize high-value customer problems, and translate evidence-based insights into measurable product and business gains.

Inclus

1 vidéo2 lectures1 devoir

In this section, we apply the scientific method to business experimentation, formulating null and alternate hypotheses, implementing randomized sampling, detecting sample ratio mismatches, and interpreting results for data-driven decisions.

Inclus

1 vidéo5 lectures1 devoir

1 vidéoTotal 1 minute

The Hypothesize Phase: Think Clear Logical Thoughts - Overview Video1 minute

5 lecturesTotal 50 minutes

Introduction10 minutes
The Birth of a Randomized Controlled Experiment10 minutes
How to Spot an SRM10 minutes
Measuring Success10 minutes
The Important Bits10 minutes

1 devoirTotal 10 minutes

The Hypothesize Phase: Structuring Thought and Experimentation10 minutes

In this section, we learn to prioritize high-impact experiments, allocate effort with a 60/40 foundational-innovation split, and deploy Kanban to surface bottlenecks, blockers, and bloat, accelerating validated learning.

Inclus

1 vidéo6 lectures1 devoir

1 vidéoTotal 1 minute

The Prioritize Phase: The Work and the Workflow - Overview Video1 minute

6 lecturesTotal 60 minutes

Introduction10 minutes
Experiment Buckets, Buckets of Fun10 minutes
Local And Global Maximum10 minutes
Find Your (Work)Flow10 minutes
The Unbeaten Path10 minutes
Can You Even Kanban?10 minutes

1 devoirTotal 10 minutes

Navigating the Prioritize Phase10 minutes

In this section, we design conversion experiments by prioritizing accessibility, usability, and culturally aware localization, then leverage aesthetic cues and feedback loops to motivate engagement and collect reliable test insights.

Inclus

1 vidéo7 lectures1 devoir

1 vidéoTotal 1 minute

The Create Phase: Set Your Idea Up For Success - Overview Video1 minute

7 lecturesTotal 70 minutes

Introduction10 minutes
Write Descriptive Links and Buttons10 minutes
Do the Thinking for People10 minutes
Use Redundancy to Aid Understanding10 minutes
Aesthetics Are Information10 minutes
Give People a Nudge to Get Started10 minutes
Breathe Life Into Dead Ends10 minutes

1 devoirTotal 10 minutes

Designing for User Success10 minutes

In this section, you will learn to craft hypothesis-driven variant-A-versus-B tests, compute minimum detectable effect and sample size, and interpret confusion matrices to support confident, evidence-based product choices.

Inclus

1 vidéo7 lectures1 devoir

1 vidéoTotal 1 minute

The Test Phase: Test Like You're Wrong - Overview Video1 minute

7 lecturesTotal 70 minutes

Introduction10 minutes
Choosing Your Goaaaaal!10 minutes
Jump Up, Jump Up, And Increase Your Sample Size10 minutes
Numbers Are Absolutely Relative10 minutes
The Confusion Matrix10 minutes
Positives and Negatives That Can Be Positive or Negative10 minutes
Don't Make Things Worse10 minutes

1 devoirTotal 10 minutes

Testing and Evaluation Fundamentals10 minutes

In this section, you will interpret experiment data with p-values, confidence intervals and conversion math while avoiding peeking bias and volatility, enabling sound, evidence-based design decisions.

Inclus

1 vidéo7 lectures1 devoir

1 vidéoTotal 1 minute

The Analyze Phase: Learn From The Data - Overview Video1 minute

7 lecturesTotal 70 minutes

Introduction10 minutes
Experiment Analysis 10110 minutes
Ringing In The Bell Curves10 minutes
Guess Confidently The Number Of Candies In The Jar10 minutes
Probably the Most Confusing Part of the Book P-Values10 minutes
Checking the Result10 minutes
The Important Bits10 minutes

1 devoirTotal 10 minutes

Analyzing Data Through Statistical Concepts10 minutes

In this section, we expose cognitive biases that distort experiment analysis and apply guardrail metrics and peer review boards to drive balanced, evidence-based product decisions.

Inclus

1 vidéo8 lectures1 devoir

1 vidéoTotal 1 minute

The Decide Phase: Make An Optimal Choice - Overview Video1 minute

8 lecturesTotal 80 minutes

Introduction10 minutes
Hindsight Bias and Overconfidence10 minutes
The Novelty Effect and the Change Curve10 minutes
Twyman's Law10 minutes
When Good Data Leads to Bad Design10 minutes
Doom Loops10 minutes
Positively Negative Results10 minutes
Keep an Eye on the Impact10 minutes

1 devoirTotal 10 minutes

Navigating the Decide Phase10 minutes

In this section, we analyze cultural levers, build reinforcement systems, and embed norms, traditions, and artifacts that reward rigorous A/B experimentation, scaling Conversion Design's data-driven impact across the organization.

Inclus

1 vidéo7 lectures1 devoir

1 vidéoTotal 1 minute

Scale It: Drive Impact Across Your Organization - Overview Video1 minute

7 lecturesTotal 70 minutes

Introduction10 minutes
Avoid "Game of Thrones"10 minutes
Trust The Trustworthy10 minutes
Adopt New Traditions10 minutes
Milestone One: Outsourced Execution10 minutes
Expert Advice from the Field: Connecting Customer Behavior to Business Goals with Dave Martin10 minutes
Address Complaints with Counter-Objections10 minutes

1 devoirTotal 10 minutes

Building a Culture of Innovation and Impact10 minutes

Instructeur

Packt - Course Instructors

Packt

1 893 Cours525 731 apprenants

Offert par

Packt

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Foire Aux Questions

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