Artificial intelligence (AI) tools can be used in a business setting to generate text that is unique, thorough, and highly effective at communication. In response to your written prompt describing what you require, these tools can quickly summarize information, generate ideas, solve problems, participate in conversations, and engage in a wide range of other purposes, enabling you to save time and money designing and developing text-based content. In order to achieve these goals, you must learn how to tell AI tools what you want in the right ways through prompt engineering.

This course is designed for people who want to develop the skills needed to put generative AI–based text-generation tools to work in their own tasks and workflows. In this course, you will: select and use a generative AI tool to create text from prompts, use prompt-engineering techniques to optimize text generation for your specific needs, and implement text generation in a business setting.