Effective communication and persuasion are essential skills for sales professionals seeking to build trust, influence buyer decisions, and achieve successful outcomes. This course explores proven strategies for engaging buyers, communicating with confidence, and navigating every stage of the sales process with professionalism and impact.

Learners will develop practical skills in active listening, emotional intelligence, persuasive storytelling, and buyer engagement techniques. Through actionable frameworks and real-world sales scenarios, the course helps participants strengthen client relationships, identify buyer readiness, handle objections effectively, and negotiate with confidence to improve sales performance. What sets this course apart is its balance of communication theory and real-world application. Learners gain hands-on insights into presenting with impact, managing conflict constructively, and applying persuasive communication techniques that lead to meaningful and measurable sales results. This course is ideal for sales professionals, account managers, business development specialists, entrepreneurs, and customer-facing professionals who want to strengthen their communication and negotiation skills. A basic understanding of sales processes or customer interactions will be beneficial. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book Selling & Sales Management, by Lisa Spiller. Copyright ©2022 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.