Examine the organizational, economic, and global dimensions of media systems, including principles of accountability, governance, and the impact of globalization on mass communication.
This course delves into the structures and performance of media organizations, exploring principles such as freedom, diversity, and accountability. Learners will analyze economic and policy issues, media governance, and the influence of globalization on media ownership, content, and cultural exchange. The course also covers the internal dynamics of media organizations and the processes behind media production, offering insights into how media systems operate at both local and global levels. Through a blend of theoretical exploration and real-world examples, this course encourages critical thinking about the structures and governance of media. Learners will engage with key issues in media economics, policy, and global communication through thoughtfully curated readings, videos, and quizzes. This course is part two of a three-course Specialization designed to build a complete and cohesive understanding of the subject. While it offers valuable skills on its own, you'll gain the most benefit by progressing through all three courses as a structured learning journey. This course is based on McQuail's Media and Mass Communication Theory, by Denis McQuail and Mark Deuze. Copyright ©2020 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.
