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Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 11 modules dans ce cours
Build the analytical skills that turn raw data into decisions leaders can act on. In this course, you will move through a complete decision-intelligence workflow — from exploring and summarizing data to running rigorous statistical tests, building production-ready predictive models, and communicating results to non-technical stakeholders.
You will learn to generate descriptive statistics and visual summaries that reveal data quality issues before they distort your analysis. You will design and execute hypothesis tests, interpret p-values in business terms, and balance Type I and Type II error trade-offs with confidence. In the modeling track, you will build and cross-validate classification models using scikit-learn, handle class imbalance with techniques like SMOTE and class weights, and apply feature-selection methods — including RFE and LASSO — to balance accuracy with interpretability.
The course culminates in an end-to-end customer lifetime value prediction project that integrates every skill into a portfolio-ready deliverable. Whether you are moving into a data analyst, business intelligence, or machine learning role, this course gives you the technical depth and communication skills to stand out.
Apply confidence-interval estimation to compare conversion rates across segments and present the statistical significance.
Inclus
3 vidéos1 lecture1 devoir1 laboratoire non noté
Afficher les informations sur le contenu du module
3 vidéos•Total 12 minutes
Why Statistical Confidence Matters in Business Decisions•2 minutes
Calculating Confidence Intervals for Conversion Rate Analysis•7 minutes
Building Confidence Intervals in Python for Segment Comparison•3 minutes
1 lecture•Total 12 minutes
Foundations of Confidence Interval Theory and Application•12 minutes
1 devoir•Total 6 minutes
Confidence Interval Analysis Assessment•6 minutes
1 laboratoire non noté•Total 18 minutes
Segment Performance Analysis with Statistical Confidence•18 minutes
Type I/II Error Trade-offs - Core Application
Module 2•1 heure à terminer
Détails du module
Evaluate Type I/II error trade-offs for a proposed test and recommend appropriate alpha and beta thresholds.
Inclus
2 vidéos2 lectures2 devoirs
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2 vidéos•Total 11 minutes
Calculating Optimal Alpha and Beta Thresholds•7 minutes
Implementing Error Analysis Framework in Python•4 minutes
2 lectures•Total 18 minutes
Understanding Type I and Type II Errors in Business Context•12 minutes
Podcast: Navigating Error Trade-offs in Real-World Business Scenarios•6 minutes
2 devoirs•Total 26 minutes
Strategic Error Management for Business Testing•18 minutes
Error Trade-off Analysis Assessment•8 minutes
Two-Sample t-Tests & Power Analysis - Integration & Assessment
Module 3•1 heure à terminer
Détails du module
Conduct a two-sample t-test in Python/R, interpret p-values, translate outcomes into plain-language business recommendations, and analyze test power under varying sample sizes.
Inclus
3 vidéos1 lecture2 devoirs1 laboratoire non noté
Afficher les informations sur le contenu du module
3 vidéos•Total 13 minutes
Why Statistical Rigor Drives Business Success•2 minutes
Implementing Two-Sample t-Tests for Business Decisions•7 minutes
Building Complete Statistical Analysis in Python•3 minutes
1 lecture•Total 11 minutes
Foundations of Two-Sample t-Tests for Business Analysis•11 minutes
2 devoirs•Total 21 minutes
Two-Sample t-Tests & Power Analysis Knowledge Check•6 minutes
Course-Level Statistical Testing and Analysis Assessment•15 minutes
1 laboratoire non noté•Total 17 minutes
Complete Statistical Analysis with Power Optimization•17 minutes
Multiple Linear Regression - Foundation
Module 4•1 heure à terminer
Détails du module
Build and diagnose multiple linear regression models with proper statistical validation and remediation techniques.
Inclus
1 vidéo2 lectures1 devoir1 laboratoire non noté
Afficher les informations sur le contenu du module
1 vidéo•Total 4 minutes
Building Multiple Linear Regression Models with Python•4 minutes
2 lectures•Total 19 minutes
Multiple Linear Regression Fundamentals and Diagnostic Framework•12 minutes
Podcast: Interpreting Regression Diagnostics for Business Decisions•7 minutes
1 devoir•Total 6 minutes
Multiple Linear Regression Diagnostics Assessment•6 minutes
1 laboratoire non noté•Total 20 minutes
Complete Regression Analysis Pipeline with Diagnostic Validation•20 minutes
Classification Methods - Core Application
Module 5•1 heure à terminer
Détails du module
Apply advanced classification methods including gradient boosting and logistic regression while handling class imbalance for optimal performance.
Inclus
3 vidéos1 lecture2 devoirs
Afficher les informations sur le contenu du module
3 vidéos•Total 17 minutes
Why Classification Mastery Drives Business Success•4 minutes
Classification Fundamentals: Logistic Regression and Gradient Boosting•9 minutes
Implementing Classification Models with Python•3 minutes
1 lecture•Total 10 minutes
Advanced Model Evaluation Strategies for Business Applications•10 minutes
2 devoirs•Total 25 minutes
Customer Churn Model Development and Business Evaluation•18 minutes
Classification Methods and Model Comparison Assessment•7 minutes
Model Evaluation & Selection - Integration & Assessment
Module 6•1 heure à terminer
Détails du module
Evaluate and remediate class imbalance using SMOTE while documenting performance impact on F1-score for comprehensive model validation.
Inclus
1 vidéo1 lecture2 devoirs1 laboratoire non noté
Afficher les informations sur le contenu du module
1 vidéo•Total 4 minutes
Implementing SMOTE and Class Weighting for Imbalanced Data•4 minutes
1 lecture•Total 11 minutes
Class Imbalance Techniques and Performance Evaluation•11 minutes
2 devoirs•Total 31 minutes
Class Imbalance Handling Assessment•6 minutes
Comprehensive Regression and Classification Mastery Assessment•25 minutes
1 laboratoire non noté•Total 20 minutes
Advanced Class Imbalance Analysis and Model Optimization•20 minutes
Random Forest Model Building - Foundation
Module 7•1 heure à terminer
Détails du module
Build cross-validated random forest models that achieve business-defined accuracy targets
Inclus
2 vidéos1 lecture1 devoir1 laboratoire non noté
Afficher les informations sur le contenu du module
2 vidéos•Total 12 minutes
Random Forest Implementation Strategies for Demand Forecasting•6 minutes
Building Random Forest Models with Scikit-Learn•6 minutes
1 lecture•Total 12 minutes
Random Forest Fundamentals for Business Applications•12 minutes
1 devoir•Total 8 minutes
Random Forest Model Building Assessment•8 minutes
1 laboratoire non noté•Total 20 minutes
Building Production-Ready Random Forest Demand Forecasting Models•20 minutes
Model Drift Evaluation - Core Application
Module 8•1 heure à terminer
Détails du module
Evaluate and monitor model drift using statistical metrics to ensure long-term reliability
Inclus
2 vidéos2 lectures
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2 vidéos•Total 9 minutes
The Critical Need for Model Drift Monitoring in Business Applications•3 minutes
Calculating PSI and KS Statistics for Production Model Monitoring•6 minutes
2 lectures•Total 16 minutes
Statistical Methods for Model Drift Detection•10 minutes
Podcast: Implementing Monthly Model Drift Monitoring Workflows•6 minutes
Cross-Validation Pipelines - Integration
Module 9•1 heure à terminer
Détails du module
Implement standardized cross-validation pipelines for multiple supervised algorithms and compare performance metrics
Inclus
2 vidéos1 lecture2 devoirs
Afficher les informations sur le contenu du module
2 vidéos•Total 11 minutes
Implementing Scikit-Learn Cross-Validation Pipelines for Algorithm Comparison•6 minutes
Building Comparative Cross-Validation Pipelines in Python•5 minutes
1 lecture•Total 11 minutes
Cross-Validation Pipeline Architecture for Algorithm Comparison•11 minutes
2 devoirs•Total 23 minutes
Comprehensive Algorithm Comparison Using Cross-Validation Pipelines•17 minutes
You will build a complete customer lifetime value (CLV) prediction pipeline for an e-commerce company. Starting from raw transaction data, you will conduct exploratory data analysis, execute a hypothesis test comparing customer segments, build and cross-validate a classification model, apply feature selection to balance accuracy and interpretability, and deliver an executive summary memo with actionable marketing recommendations. The project integrates data summarization, statistical inference, classification modeling, and supervised learning into a single end-to-end analytical workflow.
Inclus
4 lectures1 devoir
Afficher les informations sur le contenu du module
4 lectures•Total 90 minutes
Why This Project Matters•10 minutes
Project Requirements•10 minutes
Assignment: Customer Lifetime Value Prediction Model •60 minutes
Solution Key•10 minutes
1 devoir•Total 15 minutes
Graded Quiz: Customer Lifetime Value Prediction•15 minutes
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