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Understanding Corporate Communications

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Understanding Corporate Communications

Instructeurs : Hector Sandoval

4 150 déjà inscrits

Inclus avec

1 module

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

32 avis

niveau Débutant

Expérience recommandée

7 heures à compléter

Planning flexible

Apprenez à votre propre rythme

1 module

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

32 avis

niveau Débutant

Expérience recommandée

7 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Apply fundamental principles of corporate communications in different organizational contexts
Develop and implement effective internal communication strategies
Understand key challenges in communication during crisis situations
Demonstrate understanding of ethical considerations in corporate communications solutions

Compétences que vous acquerrez

Catégorie : Stakeholder Communications
Catégorie : Business Ethics
Catégorie : Corporate Communications
Catégorie : Stakeholder Engagement
Catégorie : Crisis Management
Catégorie : Cross-Functional Collaboration
Catégorie : Internal Communications
Catégorie : Communication Planning
Catégorie : Communication Strategies
Catégorie : Media Relations
Catégorie : Public Relations
Catégorie : Strategic Communication
Catégorie : Employee Engagement
Catégorie : Ethical Standards And Conduct

Détails à connaître

Certificat partageable

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Évaluations

5 devoirs

Enseigné en Anglais

91%

of learners achieved a positive career outcome

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Il y a un module dans ce cours

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.

Détails du module

Inclus

19 vidéos2 lectures5 devoirs

19 vidéosTotal 73 minutes

Welcome and Introduction to the Instructor1 minute
Course Overview1 minute
Overview of the Corporate Communications Function4 minutes
Importance of Effective Communications in Organizations4 minutes
Key Stakeholders in Corporate Communications4 minutes
Role of Corporate Communications in Achieving Organizational Goals4 minutes
Strategies for developing and implementing internal communication plans 5 minutes
Effective use of various channels for internal communications 4 minutes
Engaging employees through effective communication 4 minutes
Building a positive organizational culture through internal communications 5 minutes
Understanding the Role of media in corporate communications 4 minutes
Crafting key messages and press releases 4 minutes
Managing media relationships and interviews 5 minutes
Dealing with media crises and reputation management 4 minutes
Preparing for and managing communication during a crisis 5 minutes
Crisis communication strategies and best practices 5 minutes
Crisis communication team roles and responsibilities 5 minutes
Maintaining transparency and building trust in times of crisis 5 minutes
Conclusion 2 minutes