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Using Microsoft Copilot to Understand Your Customer

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Using Microsoft Copilot to Understand Your Customer

Ce cours fait partie de plusieurs programmes.

Instructeur : Microsoft

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4 modules

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4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

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niveau Débutant

Expérience recommandée

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Compétences que vous acquerrez

Catégorie : Microsoft Copilot
Catégorie : Search Engine Optimization
Catégorie : Search Engine Marketing
Catégorie : Persona Development
Catégorie : Customer Data Management
Catégorie : Report Writing
Catégorie : Data-Driven Marketing
Catégorie : Marketing Strategies
Catégorie : Target Audience
Catégorie : Data Import/Export
Catégorie : Marketing
Catégorie : Customer Insights
Catégorie : Social Media Marketing
Catégorie : Customer Analysis
Catégorie : Generative AI Agents

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Catégorie : Prompt Engineering

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Il y a 4 modules dans ce cours

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Détails du module

Welcome to 'Using Microsoft Copilot to Understand Your Customer'! By enrolling in this course, you are taking the next step to understanding your customer with GenAI. In the first module of this course, we'll learn how to train your Microsoft Copilot GenAI with data. Then we will learn how to analyze customer data with Microsoft Copilot to define your personas, customer segments, and customer insights. And lastly, you will learn how to apply Microsoft Copilot to enhance your targeting efforts across channels. By the end of this module, you will know how to use Microsoft Copilot to better understand your customer. So let's get started!

Inclus

7 vidéos5 lectures4 devoirs3 laboratoires non notés

7 vidéosTotal 29 minutes

Data for Microsoft Copilot4 minutes
How to Upload Data to Microsoft Copilot4 minutes
Review Microsoft Copilot’s Data Protection Policy4 minutes
Secure Your Data on Microsoft Copilot4 minutes
Train Copilot With Your Data5 minutes
Exploring Copilot's Common Data Upload Scenarios 5 minutes
Updating Data Sets in Your Microsoft Copilot Account3 minutes

5 lecturesTotal 50 minutes

Review the Course Syllabus10 minutes
How to Get Started with Microsoft Copilot10 minutes
Note on Feature Limitations10 minutes
Uploading Data to Microsoft Copilot10 minutes
Microsoft Copilot's Data Security Guidelines10 minutes

4 devoirsTotal 120 minutes

Module 1 Quiz: Train Your Microsoft Copilot GenAI with Data30 minutes
How to Upload Data to Microsoft Copilot30 minutes
Demonstrating Data Security with Microsoft Copilot30 minutes
Training Microsoft Copilot with Data 30 minutes

3 laboratoires non notésTotal 180 minutes

Uploading Qualitative Data Sets to Microsoft Copilot60 minutes
Securing Your Data with Microsoft Copilot60 minutes
Entering Large Data Sets Into Copilot GPT60 minutes

In the second module of this course, we'll review how to generate customer personas, customer segments and customer insights with Microsoft Copilot. You will also learn how to use Microsoft Copilot to create reports of your findings to share with your stakeholders.

Inclus

10 vidéos1 lecture4 devoirs3 laboratoires non notés

10 vidéosTotal 39 minutes

Generate Customer Personas Using Microsoft Copilot5 minutes
Iterate and Set Customer Personas with Microsoft Copilot3 minutes
Categorize New Customers Into Personas 3 minutes
Identify Opportunities for New Personas4 minutes
Map Out Your Customer Segments 5 minutes
Iterate and Set Your Customer Segments3 minutes
Identify Key Insights for Personas and Segments4 minutes
Create a Slide Showcasing Each Unique Persona4 minutes
Create a Slide Showcasing the Top Two Customer Segments4 minutes
Create a PowerPoint Presentation Showcasing Customer Insights4 minutes

1 lectureTotal 10 minutes

The Importance of Personas in Your Marketing Strategy10 minutes

4 devoirsTotal 120 minutes

Module 2 Quiz: Use Microsoft Copilot’s GenAI to Generate Customer Personas, Segments, and Insights30 minutes
Generating Customer Personas 30 minutes
Mapping Your Customer Segments 30 minutes
Create Customer Analysis Report30 minutes

3 laboratoires non notésTotal 180 minutes

Generate Your Own Customer Personas 60 minutes
Map Your Customer Segments60 minutes
Showcase Your Segments60 minutes

In the third module of this course, we'll walk through the exercise of enhancing your targeting efforts across channels with Microsoft Copilot. We'll dive deep into three main aspects: SEO Paid Search, and Social. And we'll utilize the work we did in the last two modules.

Inclus

8 vidéos2 lectures4 devoirs2 laboratoires non notés

8 vidéosTotal 31 minutes

Audit SEO Keyword Coverage6 minutes
Generate Keywords and Content for SEO4 minutes
Implement Dynamic Audience Targeting3 minutes
Identifying Paid Search Opportunities 3 minutes
Creating Personalized and Localized Messaging 4 minutes
Audit Customer Sentiment to Analyze Social Media4 minutes
Identifying Top Performing Social Content3 minutes
Personalize Your Social Media Message3 minutes

2 lecturesTotal 20 minutes

SEO Best Practices10 minutes
SEM Best Practices10 minutes

4 devoirsTotal 120 minutes

Module 3 Quiz: Enhance your Targeting with Microsoft Copilot’s GenAI30 minutes
Optimizing SEO with Microsoft Copilot 30 minutes
Optimizing Paid Search with Microsoft Copilot 30 minutes
Advanced Strategies for Social Targeting with CoPilot30 minutes

2 laboratoires non notésTotal 90 minutes

Identify new Keywords for SEM purposes.60 minutes
Personalizing Organic Posts 30 minutes

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.

Inclus

1 devoir

Obtenez un certificat professionnel

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