John Wiley & Sons

How Clients Buy

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John Wiley & Sons

How Clients Buy

Wiley Skills Network

Instructeur : Wiley Skills Network

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Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
niveau Débutant

Expérience recommandée

1 semaine à compléter
à 10 heures par semaine
Planning flexible
Apprenez à votre propre rythme
Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
niveau Débutant

Expérience recommandée

1 semaine à compléter
à 10 heures par semaine
Planning flexible
Apprenez à votre propre rythme

Ce que vous apprendrez

  • Reframe business development around how clients make decisions

  • Build awareness and positioning in competitive professional markets

  • Communicate service value with clarity and relevance

Détails à connaître

Certificat partageable

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Récemment mis à jour !

septembre 2026

Évaluations

20 devoirs

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

 logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Il y a 19 modules dans ce cours

This module explores the decision-making processes of clients in professional services, covering buying patterns, acquisition strategies, and delivery models to improve market alignment and service effectiveness.

Inclus

1 vidéo2 lectures1 devoir

This module explores the dynamics of leadership in high-pressure situations, the recruitment strategies of top consulting firms, and the critical thinking skills required for effective decision-making in professional environments. Learners will gain insights into how professionals navigate complex challenges and build successful careers.

Inclus

1 vidéo3 lectures1 devoir

This module explores the unique challenges of selling professional services, focusing on the concept of credence goods and the critical role of trust in client decision-making. It examines how information asymmetry affects professional service delivery and highlights strategies for building client confidence. Learners will gain insights into the psychological and economic factors that influence trust in expert services.

Inclus

1 vidéo2 lectures1 devoir

This module explores historical and practical approaches to professional development, focusing on mentorship, client acquisition, and the evolution of credentialing for service providers. Learners will gain insight into the gaps in traditional business education and how to navigate them effectively.

Inclus

1 vidéo2 lectures1 devoir

This module explores the psychological aspects of sales and helps learners understand why people resist selling. It covers customer motivation analysis and strategies to overcome self-doubt in professional services. Learners will gain practical insights into redefining their role as the product in sales interactions.

Inclus

1 vidéo3 lectures1 devoir

This module explores the transformation of legal service models through the lens of Bates and O'Steen's innovative approach, examining how their methods challenged traditional norms and influenced the legal profession. Learners will analyze the impact of these changes on access to legal support and the role of technology in professional services.

Inclus

1 vidéo3 lectures1 devoir

This module explores common sales misconceptions and their impact on consulting practices. Learners will analyze traditional training flaws and understand the importance of unlearning false beliefs to enhance client relationships. It provides insights into how cultural perceptions shape sales approaches.

Inclus

1 vidéo2 lectures1 devoir

This module explores the fundamentals of professional selling through relationship-building, client problem-solving, and ethical business development strategies. Learners will gain insights into shifting from a sales mindset to a client-centered approach, focusing on genuine engagement and value creation.

Inclus

1 vidéo2 lectures1 devoir

This module explores strategies for building brand awareness and visibility in commercial contexts. It covers practical approaches such as audience targeting, self-promotion, and effective communication techniques. Learners will gain insights into how to introduce themselves and their services in competitive markets.

Inclus

1 vidéo4 lectures1 devoir

This module focuses on defining a firm's value proposition, identifying target clients, and creating clear messaging to enhance client understanding and differentiate from competitors. Learners will explore strategies for effective communication and positioning in the marketplace.

Inclus

1 vidéo4 lectures1 devoir

This module explores strategies for assessing client relevance and impact, focusing on how to build long-term business relationships through effective communication and strategic alignment. Learners will examine real-world scenarios that highlight the importance of understanding client needs and delivering meaningful value.

Inclus

1 vidéo3 lectures1 devoir

This module explores the importance of professional credibility and respect in building client trust. It covers how to establish legitimacy, demonstrate capability, and present a reliable team to potential clients. Learners will gain insights into the key factors that influence client decisions.

Inclus

1 vidéo4 lectures1 devoir

This module explores the importance of trust, camaraderie, and ethical decision-making in high-stress environments, particularly within military and client-service contexts. Learners will examine how trust influences group cohesion and performance, and how professionals can navigate moral gray areas while maintaining integrity.

Inclus

1 vidéo3 lectures1 devoir

This module explores strategies for identifying and engaging with key stakeholders, building meaningful relationships, and using targeted outreach to secure business opportunities. Learners will gain insights into effective networking, client targeting, and the importance of aligning with the right organizations. It also covers the nuances of return on investment and how to evaluate opportunities effectively.

Inclus

1 vidéo3 lectures1 devoir

This module explores how external and internal factors influence client interactions and organizational decisions. It covers the impact of timing, leadership changes, and external events on engagement and outcomes. Learners will gain strategies to navigate challenges in client relationships effectively.

Inclus

1 vidéo2 lectures1 devoir

This module explores the seven elements of client buying behavior, focusing on how to diagnose and improve business development strategies through empathy, MECE principles, and strategic alignment. Learners will gain insights into evaluating their own practices and identifying areas for growth. The content provides practical tools for enhancing client relationships and decision-making in professional settings.

Inclus

1 vidéo3 lectures1 devoir

This module covers essential strategies for business development, personal branding, and client engagement. It emphasizes the importance of networking and developing a unique professional style. Learners will gain insights into building sustainable professional relationships and advancing their careers.

Inclus

1 vidéo3 lectures1 devoir

This module explores how local relationships and community connections continue to shape global business strategies. It examines historical trade networks and their impact on modern networking and client engagement. Learners will gain insights into navigating the balance between global operations and local interactions.

Inclus

1 vidéo2 lectures1 devoir

This module explores the role of expertise in solving global challenges, emphasizing the importance of professional responsibility and organizational support in addressing complex issues. It examines historical contexts of global threats and how modern systems can be improved through structured learning and strategic thinking.

Inclus

1 vidéo3 lectures2 devoirs

Instructeur

Wiley Skills Network
John Wiley & Sons
218 Cours22 809 apprenants

Offert par

John Wiley & Sons

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Étudiant(e) depuis 2018
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Jennifer J.

Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

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