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Product Management and Lean Startup Principles

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Product Management and Lean Startup Principles

Instructeur : Wiley Skills Network

Inclus avec

15 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

15 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Identify and validate target customer segments
Uncover unmet customer needs and define value propositions
Prioritize and build MVP features effectively

Compétences que vous acquerrez

Catégorie : Agile Product Development
Catégorie : Persona Development
Catégorie : UI/UX Strategy
Catégorie : Target Audience
Catégorie : User Interface and User Experience (UI/UX) Design
Catégorie : Customer Analysis
Catégorie : Product Improvement
Catégorie : Product Management
Catégorie : Lean Methodologies
Catégorie : User Experience
Catégorie : Business Metrics
Catégorie : Business Operations
Catégorie : Product Marketing
Catégorie : New Product Development
Catégorie : User Feedback
Catégorie : Web Analytics
Catégorie : Agile Methodology
Catégorie : Target Market
Catégorie : Performance Measurement
Catégorie : Product Development

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

mars 2026

Évaluations

15 devoirs

Enseigné en Anglais

91%

of learners achieved a positive career outcome

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Il y a 15 modules dans ce cours

Based on the best-selling book, The Lean Product Playbook, by Dan Olsen. This course introduces Lean principles to help you achieve product-market fit. It guides you in identifying customer needs, building effective Minimum Viable Products (MVPs), and making data-driven decisions through customer feedback. Lean principles enable faster iteration and more informed decisions, leading to products that better meet market demands.

By completing this course, you will develop essential skills to optimize your product development process. You will learn how to identify target customer segments, validate unmet needs, and prioritize MVP features effectively. These skills are crucial for anyone looking to drive successful product development in a fast-paced business environment. What sets this course apart is its practical, hands-on approach. The combination of theory and real-world applications empowers you to apply Lean principles in your own work. You will also receive actionable steps for building products, validating assumptions, and iterating based on feedback. This course benefits entrepreneurs, product managers, and development teams who want to streamline their product development processes. While no prior experience with Lean methodologies is required, a basic understanding of product concepts will help you get the most out of the course. From The Lean Product Playbook Copyright @ 2015 by Dan Olsen. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey Used by arrangement with John Wiley & Sons, Inc.

Détails du module

In this section, we explore the Lean Product Process to align products with market needs, emphasizing validated learning, iterative development, and real-world feedback for sustainable solutions.

Inclus

2 vidéos3 lectures1 devoir

In this section, we explore the distinction between problem space, where customer needs reside, and solution space, where product implementations are developed. Understanding this separation enhances product development accuracy and aligns solutions with real user requirements.

Inclus

1 vidéo3 lectures1 devoir

In this section, we identify target customer segments using segmentation techniques and develop personas to understand their needs and behaviors for improved product-market fit.

Inclus

1 vidéo3 lectures1 devoir

In this section, we explore methods to identify unmet customer needs using frameworks like the Kano Model and importance-satisfaction analysis to guide product development and prioritize features effectively.

Inclus

1 vidéo9 lectures1 devoir

1 vidéoTotal 1 minute

Identify Underserved Customer Needs (Step 2) - Overview Video1 minute

9 lecturesTotal 90 minutes

Introduction10 minutes
Customer Discovery Interviews10 minutes
My Hierarchy of Web User Needs10 minutes
Uber's Success Meeting Underserved Needs10 minutes
Disruptive Innovation: Music on the go10 minutes
An Importance and Satisfaction Example with Real Data10 minutes
Jobs to Be Done10 minutes
Opportunity to Add Customer Value10 minutes
The Kano Model10 minutes

1 devoirTotal 10 minutes

Identifying Underserved Market Opportunities10 minutes

In this section, we focus on identifying key customer needs, defining a minimum viable product, and refining hypotheses through user feedback to ensure effective product development.

Inclus

1 vidéo4 lectures1 devoir

In this section, we identify MVP candidate features aligned with value propositions, prioritize them by customer value, and organize them for solution validation and iterative development.

Inclus

1 vidéo3 lectures1 devoir

In this section, we explore creating MVP prototypes to test hypotheses and gather customer feedback. Key concepts include UX design, low-cost testing methods, and refining features based on insights.

Inclus

1 vidéo7 lectures1 devoir

1 vidéoTotal 1 minute

Create Your MVP Prototype (Step 5) - Overview Video1 minute

7 lecturesTotal 70 minutes

Introduction10 minutes
Quantitative versus Qualitative MVP Tests10 minutes
Landing Page MVP Example Buffer10 minutes
Marketing A/B Testing10 minutes
Qualitative Product MVP Tests10 minutes
Wireframes10 minutes
Interactive Prototype10 minutes

1 devoirTotal 10 minutes

MVP Development and User Testing Fundamentals10 minutes

In this section, we cover UX design for MVP prototypes, focusing on usability, interaction design, and user research to improve product-market fit.

Inclus

1 vidéo2 lectures1 devoir

In this section, we explore qualitative user testing to validate MVP assumptions, uncover product blind spots, and improve user feedback through structured sessions and open questions.

Inclus

1 vidéo9 lectures1 devoir

1 vidéoTotal 1 minute

Test Your MVP with Customers (Step 6) - Overview Video1 minute

9 lecturesTotal 95 minutes

Introduction10 minutes
In-Person Remote and Unmoderated User Testing10 minutes
How to Recruit Customers in Your Target Market10 minutes
How to Avoid the Scheduling Trap10 minutes
How to Structure the User Test5 minutes
How to Ask Good Questions5 minutes
Ask Open Versus Closed Questions5 minutes
I Feel Your Pain30 minutes
Usability versus Product-Market Fit10 minutes

1 devoirTotal 10 minutes

User Testing and Customer Feedback Fundamentals10 minutes

In this section, we cover iterative testing and refining product hypotheses based on user feedback.

Inclus

1 vidéo3 lectures1 devoir

In this section, we apply the Lean Product Process through a real-world case study, focusing on MVP design, customer feedback analysis, and iterative product improvement for better market fit.

Inclus

1 vidéo7 lectures1 devoir

1 vidéoTotal 1 minute

An End-to-End Lean Product Case Study - Overview Video1 minute

7 lecturesTotal 60 minutes

Introduction10 minutes
Define Your Value Proposition10 minutes
Create Your MVP Prototype5 minutes
Recruiting Customers in Our Target Market10 minutes
What We Learned from Customers5 minutes
Iterating Based on What We Learned10 minutes
Climbing the Product-Market Fit Mountain10 minutes

1 devoirTotal 10 minutes

Lean Product Development Case Study10 minutes

In this section, we explore Agile development practices, including Scrum and Kanban, to reduce risk and improve product delivery. Key concepts focus on prioritization, collaboration, and efficient workflow design.

Inclus

1 vidéo7 lectures1 devoir

In this section, we explore using analytics and key metrics to measure product performance, analyze user behavior, and optimize conversion and retention for business growth.

Inclus

1 vidéo3 lectures1 devoir

In this section, we explore defining key metrics, measuring baseline values, and using A/B testing to optimize product and business decisions through data-driven insights.

Inclus

1 vidéo5 lectures1 devoir

1 vidéoTotal 1 minute

Use Analytics to Optimize Your Product and Business - Overview Video1 minute

5 lecturesTotal 50 minutes

Introduction10 minutes
Avoiding a Local Maximum10 minutes
Measure Baseline Values for Metrics10 minutes
The Metric Optimization Loop10 minutes
Optimization with A/B Testing10 minutes

1 devoirTotal 10 minutes

Optimizing Products Through Data-Driven Decisions10 minutes

In this section, we explore the Lean Product Process, MVP design, and retention analysis to validate product-market fit and enhance customer satisfaction through iterative testing and data-driven decisions.