The best SDRs & BDRs are not the ones who make the most calls, they are the ones who target the right prospects, qualify leads faster, & craft outreach that gets responses. Generative AI makes all of that more efficient, more personalized, & more scalable. This program teaches you how to put it to work.
GenAI for Sales Development is an intermediate program designed for Sales Development Representatives, Business Development Representatives, Inside Sales professionals, & lead generation specialists who want to integrate GenAI tools into every stage of their prospecting & outreach workflow. Across ten focused courses & guided projects, you will build the complete AI-powered sales development skill set: applying GenAI broadly to sales workflows, using AI for lead scoring & identification, streamlining lead qualification through automation, interpreting conversational AI signals from discovery calls, crafting personalized proposals & presentations, building visual sales graphics, identifying business growth opportunities, & analyzing deal performance using Claude AI.
You will work with tools including ChatGPT, OpenAI GPT, Google Gemini, Claude AI, Microsoft Copilot, HubSpot CRM, Salesforce, PowerPoint, & Canva throughout, applying hands-on techniques to realistic sales development scenarios.
By the end of the program, you will be equipped to prospect smarter, qualify faster, & close more conversations with the AI-powered outreach skills modern sales development roles demand.
Projet d'apprentissage appliqué
Throughout this program, you will complete hands-on projects that reflect real sales development workflows. You will build AI-powered lead scoring & segmentation tools using OpenAI GPT & Google Gemini, applying prompt engineering techniques to automate lead evaluation and prioritization. You will use Microsoft Copilot in PowerPoint to create a methodology-based sales pitch presentation, importing product and prospect data, matching features to client needs, & modeling pricing scenarios. You will design a target market analysis graphic, a CRM workflow graphic, and a sales data chart using Canva for use across sales presentations. You will interpret AI-generated conversational signals from discovery calls to extract deal momentum indicators & evaluate next steps. You will also apply Claude AI to analyze customer profiles, develop personalized sales strategies, and optimize customer journey touchpoints. Each project produces a practical, immediately applicable sales development artifact.
