Question 1

What is AI-assisted market research?

Accepted Answer

<text variant="body1">AI-assisted market research uses generative AI tools to speed up parts of secondary research, such as discovering sources, exploring an unfamiliar market, extracting information from long reports, and comparing findings. Human judgment still decides the scope, which sources to trust, and the final conclusions, and every AI-generated claim is checked against an original source before it is used.

Question 2

Will I be able to use these skills at work?

Accepted Answer

<text variant="body1">Yes. You will build reusable prompt templates for recurring research tasks and a documented workflow that records your prompts, the outputs you received, and how you verified each claim. You can apply this workflow to your next research assignment and show stakeholders exactly how you reached your conclusions.

Question 3

Who should take this course?

Accepted Answer

<text variant="body1">This course is for you if you want to use generative AI in market research without being misled by it. It is designed for marketing professionals, market research, insights, and competitive intelligence analysts, business, strategy, and consulting analysts, entrepreneurs and founders validating a market opportunity, and learners completing the specialization who want a strong research work sample.

Question 4

Do I need paid versions of ChatGPT, Gemini, Perplexity, or NotebookLM?

Accepted Answer

<text variant="body1">No. All practice labs and activities can be completed with the free tiers of these tools, and no prior experience with generative AI is required. You will also need a word processor, such as Microsoft Word Online or Google Docs, to document your prompts, outputs, and verification notes.

Question 5

Can I trust the market data that AI tools give me?

Accepted Answer

<text variant="body1">Not without checking it. AI tools can produce fabricated statistics, invented sources, and confidently stated wrong answers. This course shows you the warning signs, such as unsourced precision, unverifiable citations, and suspiciously round numbers, and how to trace each claim back to an original, authoritative source before it enters your research.

Question 6

How do I choose between ChatGPT, Gemini, Perplexity, and NotebookLM?

Accepted Answer

<text variant="body1">Each tool has different strengths and limitations for research. This course compares them and gives you a practical decision guide for choosing the right tool for a research task. In a practice lab, you will run the same research question through different tools and compare what each one returns.

Question 7

Can I use AI tools with confidential company or client information?

Accepted Answer

<text variant="body1">This course covers what must never be entered into a public AI tool, how to work within your company or client AI policy, and how to handle citation, copyright, and transparency when AI has been used in your research.

Question 8

Will I get to practice what I learn?

Accepted Answer

<text variant="body1">Yes. Short practice labs let you compare AI tools on the same question, run an AI-assisted research sprint, and validate an AI-generated research report. A role-play, a prompt-improvement drill, and a spot-the-hallucination scenario give you quick practice along the way. The course ends with a final project in which you complete an AI-assisted research task end to end and submit a validated write-up.

Question 9

How can I build on the skills from this course?

Accepted Answer

Question 10

When will I have access to the lectures and assignments?

Accepted Answer

To access course materials, assignments, and earn a Certificate, you&#x27;ll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won&#x27;t be able to earn or purchase a Certificate.

Question 11

What will I get if I subscribe to this Specialization?

Accepted Answer

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Question 12

Is financial aid available?

Accepted Answer

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.