Coursera

AI Optimization & Experimental Methods

Coursera

AI Optimization & Experimental Methods

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Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply causal inference techniques — including propensity-score matching and causal discovery — to validate that business interventions produce real,

  • Build linear programming models that recommend optimal resource allocations under constraints and quantify the projected impact of your decisions.

  • Design Monte Carlo simulations to characterize outcome uncertainty, evaluate input sensitivity, and communicate risk to executive stakeholders.

  • Combine causal analysis, optimization, and simulation into a unified decision support framework and present findings in an executive-ready recommenda

Details to know

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Recently updated!

April 2026

Assessments

30 assignments¹

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the AI-Powered Decision Intelligence: Data to Strategic Insights Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 17 modules in this course

Learners will apply an ensemble of core, advanced, and generative AI techniques to solve a defined business decision problem while documenting model selection rationale.

What's included

2 videos1 reading1 assignment1 ungraded lab

Learners will evaluate the performance trade-offs between accuracy, latency, and interpretability of at least three AI techniques on the same dataset and recommend the optimal choice.

What's included

1 video2 readings2 assignments

Learners will apply linear programming optimization for product mix decisions and evaluate competing prescriptive scenarios using weighted-scoring models for stakeholder presentation.

What's included

2 videos3 assignments

Learners will apply genetic algorithms to inventory-replenishment problems and compare results with linear programming baseline.

What's included

2 videos1 reading1 assignment1 ungraded lab

Learners will train Q-learning agents in grid-world supply-chain simulations and report cumulative reward improvements over epochs.

What's included

2 videos2 assignments

Learners will evaluate convergence speed vs. solution quality trade-offs and optimize ε-greedy parameters for reinforcement learning performance.

What's included

2 videos1 reading3 assignments

Learners will analyze observational data with propensity-score matching to estimate treatment effects and present a causal impact report.

What's included

2 videos2 readings2 assignments

Learners will evaluate the validity of causal assumptions (ignorability, overlap, positivity) for a given business experiment and suggest mitigation steps.

What's included

2 videos2 readings1 assignment

Learners will apply the PC or FCI algorithm to a marketing dataset, interpret the learned causal graph, and validate edges with domain experts.

What's included

2 videos1 reading1 assignment

Learners will evaluate robustness of discovered relationships via bootstrap resampling and report stability metrics.

What's included

2 videos2 readings3 assignments

Learners will design and conceptually design and plan online A/B tests with proper tracking and statistical methodology.

What's included

2 videos1 reading1 assignment1 ungraded lab

Learners will evaluate practical vs. statistical significance and make rollout decisions. That optimize both business value and resource allocation.

What's included

2 videos2 readings2 assignments

Learners will understand the theoretical foundations of simulation modeling and prepare to build Monte Carlo models for business applications.

What's included

1 video2 readings2 assignments

Learners will build functional Monte Carlo simulation models using Excel and Python, executing 10,000+ iterations to generate probability distributions for project ROI analysis.

What's included

2 videos2 readings1 assignment1 ungraded lab

Learners will master sensitivity analysis through tornado charts and convergence testing to determine optimal iteration counts for reliable simulation results.

What's included

1 video2 readings2 assignments

Learners will integrate all Monte Carlo simulation skills through comprehensive practical applications and demonstrate mastery via course-level graded assessment covering all learning outcomes.

What's included

2 videos1 reading2 assignments

You will build a Marketing Mix Optimization Framework that integrates causal inference, prescriptive optimization, and Monte Carlo simulation into a single decision support deliverable. Working with real marketing channel spend and conversion data, you will validate causal effects, recommend an optimal budget allocation, and quantify the risk of the proposed plan. The final deliverable combines a Python analysis notebook with an executive summary suitable for C-level presentation.

What's included

4 readings1 assignment

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405 Courses58,389 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.