Coursera

Statistical Thinking & Predictive Modeling

Coursera

Statistical Thinking & Predictive Modeling

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply statistical inference and hypothesis testing to compare customer segments and translate results into plain-language business recommendations.

  • Build, cross-validate, and optimize classification models in scikit-learn that meet defined performance thresholds for real business problems.

  • Evaluate feature-selection methods — including RFE and LASSO — to balance model accuracy with interpretability for non-technical stakeholders.

  • Integrate data exploration, predictive modeling, and executive communication into a complete customer lifetime value prediction pipeline.

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Recently updated!

April 2026

Assessments

17 assignments¹

AI Graded see disclaimer
Taught in English

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This course is part of the AI-Powered Decision Intelligence: Data to Strategic Insights Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 11 modules in this course

Apply confidence-interval estimation to compare conversion rates across segments and present the statistical significance.

What's included

3 videos1 reading1 assignment1 ungraded lab

Evaluate Type I/II error trade-offs for a proposed test and recommend appropriate alpha and beta thresholds.

What's included

2 videos2 readings2 assignments

Conduct a two-sample t-test in Python/R, interpret p-values, translate outcomes into plain-language business recommendations, and analyze test power under varying sample sizes.

What's included

3 videos1 reading2 assignments1 ungraded lab

Build and diagnose multiple linear regression models with proper statistical validation and remediation techniques.

What's included

1 video2 readings1 assignment1 ungraded lab

Apply advanced classification methods including gradient boosting and logistic regression while handling class imbalance for optimal performance.

What's included

3 videos1 reading2 assignments

Evaluate and remediate class imbalance using SMOTE while documenting performance impact on F1-score for comprehensive model validation.

What's included

1 video1 reading2 assignments1 ungraded lab

Build cross-validated random forest models that achieve business-defined accuracy targets

What's included

2 videos1 reading1 assignment1 ungraded lab

Evaluate and monitor model drift using statistical metrics to ensure long-term reliability

What's included

2 videos2 readings

Implement standardized cross-validation pipelines for multiple supervised algorithms and compare performance metrics

What's included

2 videos1 reading2 assignments

Assess feature selection techniques to balance model accuracy with interpretability

What's included

3 videos1 reading3 assignments

You will build a complete customer lifetime value (CLV) prediction pipeline for an e-commerce company. Starting from raw transaction data, you will conduct exploratory data analysis, execute a hypothesis test comparing customer segments, build and cross-validate a classification model, apply feature selection to balance accuracy and interpretability, and deliver an executive summary memo with actionable marketing recommendations. The project integrates data summarization, statistical inference, classification modeling, and supervised learning into a single end-to-end analytical workflow.

What's included

4 readings1 assignment

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Professionals from the Industry
405 Courses58,389 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.