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Automate Workflows in MailChimp

This course is part of Email Execution: Automation, Testing & Audience Targeting Specialization

Instructor: Hurix Digital

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understanding that successful automation requires careful planning of customer journeys and trigger points rather than random email sequences.
Learning to use performance metrics to continuously improve automated workflows, turning email marketing into a measurable revenue driver.
Recognizing how to build automation frameworks that grow with your business while maintaining personal connection with subscribers.
Mastering the art of timing and relevance by connecting email delivery to specific subscriber actions and engagement patterns.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Email Execution: Automation, Testing & Audience Targeting Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Ready to transform your email marketing from manual to magical? This Short Course was created to help marketing professionals accomplish sophisticated automation without the complexity. By completing this course, you'll be able to set up triggered workflows that work 24/7, engage your audience at the perfect moments, and optimize performance using data-driven insights. By the end of this course, you will be able to:

Set up automated response workflows in MailChimp including triggers for engagement and re-engagement campaigns Assess automation efficacy by measuring response times and campaign flow, optimizing as needed This course is unique because it focuses on practical implementation with real MailChimp workflows you can immediately apply to your business. To be successful in this project, you should have a background in basic MailChimp email creation and list management.

Module details

This module establishes foundational understanding of email automation concepts and MailChimp's automation capabilities to prepare learners for strategic workflow implementation.

What's included

3 videos2 readings1 assignment

3 videosTotal 9 minutes

The Business Case for Email Automation2 minutes
Understanding MailChimp's Automation Features4 minutes
Navigating MailChimp's Automation Interface - Part 13 minutes

2 readingsTotal 15 minutes

Email Automation Strategy Guide8 minutes
Podcast: Navigating MailChimp's Automation Interface - Part 17 minutes

1 assignmentTotal 5 minutes

Email Automation Fundamentals5 minutes

This module provides hands-on experience in creating effective automation triggers and building complete welcome workflows using MailChimp's interface.

What's included

4 videos1 reading2 assignments

4 videosTotal 15 minutes

Why Triggered Emails Outperform Manual Campaigns2 minutes
Creating Effective Automation Triggers5 minutes
Setting Up Basic Email Triggers and Delays3 minutes
Building a Welcome Automation - Part 25 minutes

1 readingTotal 8 minutes

Best Practices for Automated Email Design8 minutes

2 assignmentsTotal 25 minutes

Create a Welcome Automation20 minutes
Building Email Automation Workflows5 minutes

This module develops analytical skills for measuring automation performance and implementing data-driven optimization strategies to improve engagement and conversion outcomes.