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Learner Reviews & Feedback for International B2B (Business to Business) Marketing by Yonsei University

484 ratings
95 reviews

About the Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews


Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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26 - 50 of 94 Reviews for International B2B (Business to Business) Marketing

By Riaz R K

Jul 21, 2020

very helpful course and well organized.course material are up to data.

By Sujay P

Aug 21, 2019

Great platform to learn for marketing is conducted internationally.

By Vasyl R

Jun 8, 2018

Great analysis and insights about International Marketing methods.

By Israel S

Jun 6, 2020

I liked the course. A lot of benefit for my personal growing.

By Fausto R d B

Mar 23, 2020

Excellent course to answer current questions about B2B2C...

By Gopala K

May 15, 2020

this is very good Gaining knowledge and Marketing strategy

By Kehinde D

May 10, 2020

I had an insightful learning session with this course.

By Xavier M

Jul 2, 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

By Oluwatunmise D

May 14, 2021

It's been a very insightful learning experience

By Sumant D

Aug 18, 2019

Good one for all the Leaders in all Industries

By Abdul-Rahman J

Apr 30, 2020

Very insightful, wish it was a bit longer.

By Seraphima V

May 22, 2016

Thank you! For very interesting Course!!!!

By Ahmed A S

Apr 20, 2016

Great Course to Start a business Career

By Gabriel T E

Apr 19, 2018

Very good professor. Clear and clever.

By Georgios R

Aug 25, 2019

Fantastic course , Amazing Professor


Aug 21, 2020

Very good course in B2B marketing

By Imrul C

Dec 24, 2020

It has been an amazing course.

By Arshit T S

May 13, 2020

International marketing skills

By Ashish C

May 31, 2018

very good and informative

By Saurabh K

Feb 20, 2019

very good for learning

By Ankur K

Aug 15, 2021

The course was good!!


Oct 17, 2020

Very knowledgeable

By jose m m

May 10, 2020

perfect, very good

By Deleted A

Feb 13, 2019

excellent teaching

By Phan T A

Apr 5, 2016

love the lectures