Chevron Left
Back to Brand Identity and Strategy

Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

438 ratings
133 reviews

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

Filter by:

76 - 100 of 132 Reviews for Brand Identity and Strategy

By Lucas M M

Aug 19, 2020

A very good, complete and didactic course.

By Shereen A

Nov 12, 2019

Was great! informative and i learnt a lot.

By Sebastian W

May 6, 2020

Muy bueno. Muy claro. Muy interesante.

By Laura

Feb 10, 2021

Excellent!! Very interesting. Bravo.

By Andi A

Apr 22, 2020

Great Course! Insightful, Thanks :)

By Fernanda F

Jan 14, 2021

Increible la verdad me gusto mucho

By Enrique J T V

Sep 9, 2020

Excellent teacher and course .

By Lauren E M

Apr 22, 2021

very helpful info, thank you.

By Brendha d S

Jan 14, 2020

Great, engaging assignments!

By Lucky N

Mar 31, 2021

I am better at my job now

By Tiffany M

Apr 30, 2020

Great content, alot learn

By Ahmad G

May 14, 2020

Just great and Excellent

By Kashaf A

Jun 11, 2019

Awesome and well taught.

By Malalarisoa R R

Mar 25, 2021

Very interesting Module

By John G

Aug 3, 2020

Very interesting course


Aug 10, 2020

Well structured !

By Hernan D O

May 7, 2020

Excelente curso!

By Marina N N

Nov 29, 2020

great and usful

By mallika k

Jul 19, 2020

amazing course!

By Kehinde D

Oct 1, 2020

Great course.


Dec 29, 2019

Very useful

By Vinod T

Nov 8, 2019

loved it :)

By Humberto A W M

Dec 14, 2020