It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.
I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.
I learned a lot from this course!
By Mandla S•
Well explained and interesting...
By Aditya P•
Very Interactive course.
By Chloe E•
Really good course for learning the basics of building a brand identity and everything that it entails. The only downside I would say is the peer reviews - I spent a lot of time on my assignments and then when I came to score other peoples the scoring system was so simple and just asked questions like 'did they include this' rather than scoring it on the quality and accuracy of the work. It makes you think you could probably complete the course by doing the bare minimum. Would be much better if a professional graded you!
By Charlene S•
I liked the content of this course for the most part, however I found that the assignments were not laid out very well and the rubric for success was not communicated prior to the assignment being completed so a few times I felt like I was guessing at what I was to do and Google searching examples. I have taken a few coursera courses prior to this one and they were laid out with much better transparency.
By JOSEFINA P R B•
Se aprende mucho pero la forma de evaluación de conocimientos no la encuentro la mejor. Corregirse entre alumnos no demuestra tu real conocimiento al tema. Quizás sería bueno buscar otra forma de evaluar para no basarse en los alumnos, que no son expertos en el tema.
By Harshita T•
Some of the reading material which was shared in between the lessons, seemed to be of sub-optimal level. Those materials could have been better. Other-wise the course was good.
By Arghawan Z•
I think an investment in a better microphone and a little more patience for speaking clearly and slowly would make this course better. sorry about that
By Kaitlyn K•
Definitely for beginners! If you have ever studied marketing, advertising, or branding, this course will feel very basic and introductory to you.
i felt i needed more examples, it was all so quick and not all was understood
By Nicklas C Z•
By Tamera L G•
This is an interesting course, but the assignments are vague and require knowledge base that is beyond my experience. I am withdrawing and will try to find something more basic.
By Marcus M•
The quizzes and the overall learning materials where perfect but I do not like the assignments.