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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

480 ratings
144 reviews

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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76 - 100 of 143 Reviews for Brand Identity and Strategy

By Saif A

Jun 2, 2020

enjoyed the course very much, it was very helpful and light

By Jessica C

Dec 12, 2020

I've learned amazing skills that I'm already using at work


Sep 6, 2020

In terms of content and knowledge it was the best!

By Yasitha R

Sep 25, 2020

This became my favourite and most loved course.

By Luis S M

Apr 26, 2020

Challenging and I am very proud with results

By Lucas M M

Aug 19, 2020

A very good, complete and didactic course.

By Shereen A

Nov 12, 2019

Was great! informative and i learnt a lot.

By Sebastian W

May 6, 2020

Muy bueno. Muy claro. Muy interesante.

By Laura E

Feb 10, 2021

Excellent!! Very interesting. Bravo.

By Andi A

Apr 22, 2020

Great Course! Insightful, Thanks :)

By Fernanda F

Jan 14, 2021

Increible la verdad me gusto mucho

By Enrique J T V

Sep 9, 2020

Excellent teacher and course .

By Lauren E M

Apr 22, 2021

very helpful info, thank you.

By Brendha d S

Jan 14, 2020

Great, engaging assignments!

By Nicole J B d R F

May 21, 2021

muy creativo y dinámico :)

By Lucky N

Mar 31, 2021

I am better at my job now

By Tiffany M

Apr 30, 2020

Great content, alot learn

By dennis b

Jun 2, 2021

Very informative course!

By Ahmad G

May 14, 2020

Just great and Excellent

By Kashaf A

Jun 11, 2019

Awesome and well taught.

By Malalarisoa R R

Mar 25, 2021

Very interesting Module

By John G

Aug 3, 2020

Very interesting course

By Camila A R S

Jul 5, 2021

¡Excelente curso!


Aug 10, 2020

Well structured !