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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,447 ratings

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews


Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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276 - 300 of 530 Reviews for Brand and Product Management

By Sumit R G

Jun 25, 2021

Very engaging and good precise content

By Matteo R

Jul 25, 2017

Great course and super cool instructor

By Jean C

Sep 20, 2016

very interactive course.. very helpful

By Negin z

Oct 7, 2022

this course so useful and efficient

By Maisaa M S

May 6, 2019

Very well explained. Easy to follow.

By Jose A Z P

Jan 8, 2017

This course is awesome i like a lot

By Sophia J

Dec 10, 2016

Great course and amazing professor!

By Sapan P

Mar 12, 2016

Relevant content. Amazing teaching.

By Amer h

Oct 7, 2017

Informative and easy to understand

By Wadzanai C

Dec 3, 2016

Beautiful course for role changers

By Duke N

Oct 18, 2016

Informative and interesting course

By Erika B

Sep 21, 2020

very clear, brief and informative


Sep 16, 2020

very good and so much informative

By Manish S

Oct 15, 2019

Awesome course and great teaching

By Puneet M

Jul 14, 2021

A very nice course for beginners

By Folarin L

May 3, 2021

Very Educative and Easy to learn

By Tasfia R N

Jun 2, 2020

This is really an useful course.

By Wendy

Apr 4, 2019

Solid knowledge and vivid cases.

By Louisa R

Mar 19, 2021

I absolutely loved this course!

By Anik k d

Jul 28, 2017

the course was indepth and apt.

By vijaydilipraj

May 16, 2021

EXCELLENT...! Cannot be better

By T. A

Apr 16, 2020

This course is really amazing.

By Susana M

Apr 6, 2018

Very interesting and complete.

By rajath s

Feb 16, 2017


By Vikas P

Sep 15, 2021

Course was very comprehensive