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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,454 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page:

Top reviews


Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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351 - 375 of 533 Reviews for Brand and Product Management


Dec 31, 2017


By Harshal J

Dec 6, 2016

Very informative

By Virendra G

Oct 9, 2016

Excellent course

By suryakant p

Jan 22, 2022

Nice Experiance

By Sarder S I J

Aug 8, 2020

Very up to date

By Martin L

Apr 18, 2016

Amazing course!

By Natalie N

Feb 12, 2016

Love the course

By Nidhi M

Aug 30, 2022

Awesome course

By Adegbite A

Nov 17, 2021

well detailed!

By Vritti N

Jul 30, 2020

Amazing course

By Souvik R

Jul 4, 2021

Great Course

By Berk O

Sep 28, 2020

Great course.

By Dr. G M Z

Jul 3, 2020

Good Learning

By Jyoti B

Jul 30, 2019

Good course .

By Leli N

Sep 25, 2022

its amazing

By Ngọc C Đ

Sep 20, 2021

Great course

By Mrinal t

Apr 16, 2021

Great Course

By Ricardo A

Jan 8, 2021

great course

By Pietro P

Oct 9, 2019

Really good!

By parth s

Sep 28, 2018

it was great

By Rana S M

May 9, 2021



Apr 12, 2020

good course

By Jose R P R

Mar 29, 2016


By Gabriel M

Jul 16, 2020